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  • How does good advertising & marketing work? 12 basic patterns

    There are hundreds of thousands of advertising messages - but only 12 basic patterns of good advertising. An overview with good and bad examples. Whats wrong? Some time ago I was on the street and saw this advertising poster for the civil rights movement Solidarity (BüSo) on the opposite side of the street. And exactly as you see it now: In other words: The headline, the picture [...]

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  • To solve problems with creativity techniques: 8 tips for better ideas

    Creativity is no longer just important in so-called creative professions, but affects all industries and areas of work. Because good ideas are in demand everywhere that solve problems, optimize products and services or otherwise advance the company. But how do you find them? Good ideas are like fruit pulp By the Italian bestselling author and semioticsProfessor Umberto Eco is the following [...]

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  • Efficient decision-making: Clear goals help

    Decisions often also mean compromises. That is why they are often so difficult for us, because we don't want to do without. But if you have your goal clearly in mind, you are more willing to accept the unpleasant sides of a decision. Make decisions well: yes, no, maybe? It is difficult for us to make decisions, because saying yes to something always means [...]

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  • Chance improves decisions & work: 5 inspiration tips for more creativity

    New ideas, creativity and good decisions do not fall from the sky. They are more likely to be inspired by other people - often by chance. Such coincidences cannot be controlled, but a lot can be done about them. Serendipity instead of digital efficiency Social media, computers and digitization have made my life more efficient. Today, a lot of information can be quickly and [...]

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  • Focused Meetings - 4 X 6 Tips: Setting Goals for Productive Team Meetings

    Do you want to hold team meetings productively and efficiently? For this it is important to keep an eye on goals during the meeting and to work towards them 4 X 6 tips on how to do this. Meetings: Are We Better Off Without Them? For meetings in particular, the following applies: If you want to use them sensibly, you shouldn't lose sight of the goal. [...]

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  • Mouthpropaganda for employer branding: With serenity against skilled labor force?

    There are industries where there is actually something like a shortage of skilled workers. However, companies themselves contribute to this through a lack of willingness to provide training. How are you doing better? When the hotel managers complain I have often heard the high song of the shortage of skilled workers from hotel managers in particular: In the Saxon Elbe Sandstone Mountains, for example, the manager of a hotel complained that she was here in the provinces [...]

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For leaders & innovators

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For career advancers

Here you will find popular articles from the categories. All current articles on the topic can be found under the category name.

For young professionals

Here you will find popular articles from the categories. All current articles on the topic can be found under the category name.

  • Termination & job loss: 11 tips for unemployment & re-entry

    Increasing flexibility in the world of work, softening of the protection against dismissal, weakening of works councils and trade unions: The signs on the labor market point to storm. But what can you do so that you don't get blown away by it? Job security is being lost bit by bit In Germany, trade unions keep making themselves unpopular with strikes that, for example, paralyze train traffic or [...]

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  • Career Early childhood education: study or training?

    Studies or training - this is the question many people want to do something educational. What are the advantages of studying? What kind of vocational training? And can both be combined? Setting the course for early childhood education: training opportunities and studies Anyone who wants to look after the youngest - until now it has mostly been women who have taken up this profession - traditionally trains to become a kindergarten teacher. [...]

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  • Popular companies offer: Friends & Benefits

    Benefits - since the expression "Friends with Benefits" became established, it sounds somehow disreputable. They are also an issue on the job - and always negotiable. But what do popular companies have to offer anyway? Always just one? When negotiating wages, many employees automatically think of asking for more money. There are also [...]

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  • Decision on the perfect career? Makes mistakes!

    To be successful, you need to make the right decisions. But how do you keep an overview and, above all, your own goals in view of the oversupply of career tips and advice? The fear of the wrong decision prevents the right path Many people are afraid of making irreparably wrong decisions in life. In career planning, so the general thinking, [...]

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  • Further education, MBA & postgraduate studies: cost-benefit calculation for lateral entry into the economy

    Starting a career is not always easy for graduates, depending on the field of study. An MBA or postgraduate degree can help you get started. But selection is often not easy. Overview of costs and benefits. What is the MBA and what is it good for? In principle, the MBA is nothing more than the classic Anglo-Saxon master’s degree in business administration [...]

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  • Application & job search over 50 - 10 tips: take courage & get active

    If you are over 50 you are considered difficult to place on the job market. The employment agency even pays bonuses if it works. But actually you can, according to the popular opinion, be prepared for Hartz IV beyond the age of 50. 10 tips for job search and application. Job search from 50 - a problem? Applications from employees over 50 apply [...]

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