For many Company and marketing people, this is the key issue: measuring success and reach in social. Measuring these correctly is not that easy.

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Twitter - the discovery of simplicity?

My favorite information, communication and filter tool is and will remain Twitter. The Idea behind it is simple, but that's exactly where the attraction lies: More than 140 characters, the so-called tweets, are not allowed to create a Information to get rid of. This forces the sender to keep it short and concise to the core of a statement - probably one of the main reasons for the Success of the microblogging tool Twitter. The other might be that the short messages often come with a pinch Humour, irony and sarcasm are flavored. According to an evaluation by Google Trends, Twitter is in fourth place in global statistics – behind Facebook and two networks, which in Germany none Significance to have.

The tweets are public and can also be found on Google. Above all, they are displayed in the so-called timeline of all those users who have subscribed to my messages - my so-called followers. If I want to answer someone, I write an @ in front of their Twitter name (e.g. @simonejanson). If I find a message particularly good, I can repeat it (retweet) or remember it (faven). There are also so-called direct messages, or DMs for short, that are only intended for certain users. Words within the tweet that I want to emphasize in particular are marked with a # as #hashtag, which can be specifically searched for. Because that is another special feature of Twitter: unlike Google and many other search engines, which index search results and therefore only display them with a time delay, tweets appear immediately in the search. Thanks to this real-time search, Twitter owes its reputation as the fastest news medium.

And Twitter can really save time. For example, I recently received a 140-character message that my gas supplier had filed for bankruptcy. No reason to be happy per se, but I had already spent time on hold at the hotline to inquire about the refund and had actually intended to call again. I was able to save that entirely. Of course, it's even better if companies let their customer service run entirely via Twitter. The most recent example is Deutsche Bahn, which, with eight employees at @DB_Bahn, is committed to answering customer inquiries with humor. When asked if you could take your French mastiff with you in a travel bag, the following dialogue broke out on Twitter: “@DB_Bahn: @Bertimaus Dogs up to the size of a house cat are transported free of charge... Is your bulldog bigger than a house cat? @Bertimaus: @DB_Bahn no, but clear more muscular and therefore the travel bag. that's the only thing that holds 12kg... @DB_Bahn: @Bertimaus If your dog is clearly more muscular, it's bigger than a domestic cat. Therefore, the child price must be paid.”

Long since more than banal

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