Crowdsourcing as a marketing gimmick
No wonder there are already some interesting approaches and ideas exists for the German-speaking area, but both fit together perfectly. The spectrum ranges from jointly developed marketing and product ideas to the collection of travel and geodata and the use of location-based services to interactive real-time travel reports.
In 2011, the search for a name for the new B 29 bypass tunnel in Schwäbisch-Gmünd made a name for itself nationwide. Because the citizens of the city were asked to submit names for the tunnel and afterwards in the Internet to vote on the proposals. The city administration sorted out only pornographic and criminally questionable suggestions and put all others on hold Choice. “Bud-Spencer-Tunnel” was the name of the winner from the net with some 10.000 votes, which came not only from the city but from all over Germany. In the end, however, the municipal council decided against the vote from the network. Small consolation: An outdoor pool was named after the Italo-Western hero.
Crowdsourcing in geo and travel data projects
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