Innovative in the crisis: flexible with change management to new ideas


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Force unforeseen events Company to unprecedented innovative ability. Just like the numerous companies that flexibly adapt their business model in the Corona crisis.

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Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.

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Change management - innovative ability as a motor for success

The ability to innovate is the most important prerequisite for success. Unfortunately, the ability to innovate in Germany was often poor in the past: Too satisfied, too sedate, too bureaucratic in Germany Company and politics and "We have always done it this way" seemed the guiding principle of many companies.

The Corona crisis now shows that a quick rethinking is possible, especially in companies, when it matters and is really necessary. Innovation and flexibility required. While many complain about the sudden slump, some acted immediately - and quickly changed their business model.

Overcome challenges with solidarity and creativity

Because extraordinary situations require extraordinary measures - without exception everyone faces immense challenges during the current crisis and only through solidarity, creative ideas and cohesion can the spread of COVID-19 be contained.

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Under the leadership of the MBG Group, three companies have come together in Paderborn to produce community masks for mouth and nose. These are the beverage and food companies MBG, the advertising agency markt 8 and the textile finishing company Padertextildesign.

Fashionably well covered

The fashionable masks are called SALITOS, DOS MAS, SCAVI & RAY, MAHIKI, 9 MILE or effect® and are handcrafted from cotton - 100 percent made in Paderborn, Germany. To carry it, it is held in front of the face and fastened behind the ears with the two rubber bands.

In contrast to filtering half masks (FFP2 / FFP3), community masks are not used for self-protection, but primarily for external protection due to the possible reduction in virus transmission. Official assessment by the Federal Institute for Drugs and Medical Devices (BfArM): By wearing a community mask, the speed of the respiratory flow or the dropping of saliva / mucus / droplets can be reduced.

How do you change your production?

Furthermore, the masks can support the awareness of "social distancing" as well as health-related careful handling of oneself and others. In the meantime, the MBG Group has already converted further parts of its production and is now producing the hand disinfectant Dr. Grimm Wiegand.

BeWooden, a small German-Czech manufacturer that produces wooden accessories under normal circumstances, and 'von Jungfeld', a Mannheim company for sustainable socks, have also decided to support the fight against Corona. For this purpose, the entire production of BeWooden's own products was discontinued and instead face masks made of 100% cotton, supported by Jungfeld with textile know-how and sales. To this end, BeWooden has converted the workshop and converted the fabric that is normally used for various accessories.

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It's about preserving jobs

BeWooden is a German-Czech start-up that was founded by students in 2013. BeWooden aims to revive traditional craftsmanship and manufacture unique products. The Mannheim-based fashion label von Jungfeld is an up-and-coming premium brand for colored men's socks.

In both companies, around 80 percent of sales have been lost due to the Corona crisis, and as young companies without large reserves, a total of 40 jobs are at stake. BeWooden and Jungfeld are not alone affected - many small craft businesses and sewing shops are also facing the end. That is why the two companies work with local sewing factories in addition to their own production facilities in order to maintain jobs there as well.

How cotton masks help against Corona

The masks produced by BeWooden and Jungfeld are made of 100 percent cotton - although they do not meet protection classes FFP2 or FFP3 and are therefore not suitable for intensive care, they can at least help in everyday life.

Especially when the pronunciation is wet, the cotton masks can prevent coarse droplets from reaching the other person. Because the masks are washable at 90 degrees, they can be used multiple times.

Solidarity against the virus

Because the entire staff and manufacturers from all over Germany are involved in the production of the masks, a total of 1000 cotton masks with elastic band or can be used every day Headband can be made.

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In addition to the normal masks, customers can buy a solo mask at an additional cost. With the surcharge, the companies produce masks at cost price and give them to poor people via their websites. The companies bear the costs for handling and logistics.

Conclusion: creative change management helps to survive crises

Of course, masks are just a small contribution that helps us to overcome this challenge. Many other good innovative ideas with good, creative concepts must follow. This can only be achieved through flexibility. Let's do it together.


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