Josef Wieland is Professor for business administration at the University of Applied Sciences in Konstanz. Specializing in business ethics, for him morality is everyone's calling card Company. Especially in the banking sector. In an interview, he explains why Sustainability must not only be grafted on!
Josef Wieland is particularly through the developed by him Concept of governance ethics, which ties in with Niklas Luhmann's system theory and the approach of the new institutional economics with regard to transaction costs. Wieland first made one Vocational Training as an industrial clerk and then worked in industry for ten years. He studied economics and philosophy at the University Wuppertal. After graduating in economics in 1985, Wieland worked until 1990 Employees at the Wuppertal chair “Market and Consumption” by Bernd Biervert, where he received his doctorate summa cum laude in 1988 with the thesis “The Discovery of Economics”. From 1990 to 1995, Wieland was head of the research center for business ethics at the Westfälische Wilhelms-Universität Münster. In 1995 he habilitated in economics at the University of Witten/Herdecke on “Economic Organization, allocation and Status”. Wieland has been teaching at the Konstanz University of Applied Sciences since 1995.

Mr. Professor Dr. Wieland, can ethical investments (re) establish something like justice?

The Idea is good and right. Only the “how” is not really clear yet. In ethical stocks and Funds invest, that is only a fraction of the market volume worldwide and especially in Germany. A limited thing so far.

“The banks are about branding the good”

Why are banks involved in ethical investments?

I suspect it's often about the issue of the reputation of the banks and the financial markets, a "branding" of the good, especially in the face of the Crisis. The banks will customers measured by their products, not their mission statements.

This applies globally and regionally. Which funds are invested in? What about energy and water? Are there loans for socially disadvantaged people? How is the Tafel movement supported? That's what she wants Society see. Until then, social investments will remain a communication strategy.

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“Banks are often too passive”

Let's stick to a concept. What does sustainability mean to you?

At least more than the continuity of the business. That would only be part of the economy, one-sided without the ecological and social components. It's about enabling social things prosperity. Banks are the backbone of our society, and they are often far too passive for that.

Some institutes are already boldly engaged today, the savings banks and cooperative banks with their regional promotion contract. But we should pay more attention to the development of sustainability before our own doorstep.

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