Job Search on social networks is on everyone's lips, with the two of them leading the way Business-Networks called Xing and LinkedIn. But how do they improve the job search? And how useful Career-Planning with Xing and LinkedIn actually?


Business networks: duty ...

Nice topic: When used correctly, social networks such as Xing and LinkedIn offer enormous opportunities for career planning. To the mandatory job seekers need a meaningful, professional photo and an equally meaningful, clear profile. It also happens to me again and again that people prefer to find out about the most important facts at a glance in my Xing or LinkedIn profile than in the blog.

While Facebook, Twitter or Instagram are perceived more as hobby networks, the demands are what profile design, photos, but also other things Appear e.g. in discussion groups, in businessnetworks clear higher.

For example, you can write hobbies and interests here, but personal extravagances belong for most of them HR rather in the “private” networks. And you can, for example, specify on Xing what you are looking for and what you are offering yourself. This is how profiles are too easy Can be searched for specific keywords – a feature that HR professionals particularly appreciate.

... and freestyle in social media

Tip: You can also use this text as a PDF or an eCourse on the subject download. You can also find it in the shop exciting discount deals, more offers & news in Newsletter! (Advertising)

But the duty is followed by the courtesy: it is not just a matter of creating a profile and waiting to see what is coming; more important is to engage oneself, eg in discussion groups and topic forums is announced, yes there are even network master tables, on which one can meet its network also live.

A lot of jobs are practically created by people talking about topics and then like that in the Conversation ideas for new jobs - this happened, for example, at Regine Heidorn- including activities that she herself would never have dreamed of.

Why Xing and LinkedIn bring more than job ads

Exactly the advantage of networks is compared to the traditional, seemingly convenient and universally popular job search via job advertisement. That is because it has its pitfalls and these are also made clear by the example of Regine Heidorn: The requirements for professions are changing rapidly today and traditional job titles are hardly able to do justice to them.

Therefore, recruiters do not know how to title the job advertisement and Candidate have no idea what they are looking for at all or what they can imagine under the title of a job advertisement. Then there's the job hunt fast to a Search in the terms forest.

The real problem of job advertisements

Lateral thinker and Berufebilder author Axel Haitzer, shows what a job advertisement could look like, with which absolutely suitable applicants are searched: Namely using the example of the Antarctic researcher Sir Ernest Henry Shackleton, who was looking for 1900 men for a dangerous journey for a low pay with an uncertain outcome - and also found: Allegedly, he should have received more than 4000 applications.

Would Shackleton have a spongy message after today Pattern formulated, Haitzer concludes, but would have for sure also a lot of unsuitable ones Candidates advertised - and Sir Ernest Shackleton would have time and Money wasted in recruitment or even den Success endangered during his expedition.

The problem with the AGG

But that Problem is not simply the expression. There are usually several reasons for the often imprecise and vague formulations:

  1. Not all the people who advertise jobs know exactly what the company's department is looking for.
  2. Not everyone is clear what they are looking for.
  3. The General Equal Treatment Act (AGG) is responsible for all other inaccuracies.

Like the journalists and best of HR -® authors Florian Vollmers and Anne Jacoby found that for many positions there is actually clearly a man or a person Ms. or applicants in a particular Age searched and finally selected. Nobody can say that beforehand.

Are Xing and LinkedIn better than job ads?

So are Xing and LinkedIn better than Jobs? Is it actually better to find a job via social networks?

In my experience and Opinions the unequivocal answer is yes. Applicants can only find a job that is directly related to their job if they exchange ideas with others, without having to struggle through the maze of terms Personality and ability is tailored and recruiters find the ideal candidate with the profile that exactly matches the job requirements.

Significant industry differences

The two might never have found each other through job advertisements. Or to put it another way: it just fits! So social media could be the job search engine of the Future become: Fast, efficient, clear. However, whether you can find your dream job with social media also depends on your own skills.

In the first step, it helps to think about who you want to reach in Social Medai and with whom Strategy you can build up an employee brand. You also have to consider: For whom is the medium yours Wahl Interesting? There are more opportunities for creative and technical professions, fewer for bankers. So there are industry differences!

7 tips for job hunting in social media

  1. What are potential employers doing? Are companies you would like to work for on Twitter? Follow them and try to establish contact.
  2. Use social media for information gathering: You can collect a lot of information about potential employers, eg how open is the company, how do you deal with criticism, how do people think?
  3. Use social media to draw attention to yourself: who only consumes is not noticed. Therefore, you have to stay active in order to draw attention to yourself: spread interesting information, link to your own blog posts, ask questions, enter into dialogue with companies.
  4. Authenticity is trumps: It's about showing others who you are: so always be authentic and personal.
  5. Beware of loss of image: Even when it comes to authenticity: Always look at your statements from the perspective of potential employers - company gossip or anger about the former boss has no place on the Internet.
  6. Follow interesting people and network with them: not only follow your dream company but also interesting people and find out who they are following. So you may come across potential employers whose existence you didn't know about.
  7. Use the short bio: Use the possibilities of the short biography to write down the most important information about yourself and your job application so that every old and new follower can read it.

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms & Conditions): Please send us one after purchase eMail with the desired title, we will then send the PDF to you immediately. You can also purchase text series.


Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!


Skate eBook as desired

If our store doesn't offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of your choice. Please sign us after purchase


Corporate publishing and advice

Do you want to publish, increase your reach or address applicants as an employer? We offer specials for these and other topics Consultant packages (overview) - For example, a personal phone call (price is per hour).