Job Search on social networks is on everyone's lips, with the two of them leading the way Business-Networks called Xing and LinkedIn. But how do they improve the job search? And how useful is careerPlanning with Xing and LinkedIn actually?

social media job search

Business Networks: Mandatory…

Nice topic: When used correctly, social networks such as Xing and LinkedIn offer enormous opportunities for career planning. To the mandatory job seekers need a meaningful, professional photo and an equally meaningful, clear profile. It also happens to me again and again that people prefer to find out about the most important facts at a glance in my Xing or LinkedIn profile than in the blog.

while facebook, Twitter or Instagram are perceived more as hobby networks, the demands are what profile design, photos, but also other things Appear e.g. in discussion groups, in businessnetworks clear higher.

For example, you can write hobbies and interests here, but personal extravagances belong to most HR rather in the “private” networks. And you can, for example, specify on Xing what you are looking for and what you are offering yourself. This is how profiles are too light Can be searched for specific keywords – a feature that HR professionals particularly appreciate.

... and freestyle in social media

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But after duty comes freestyle: it's not just about creating a profile and waiting patiently to see what's coming; it is more important to get involved yourself, for example in discussion groups and themed forums, there are even network get-togethers where you can meet your network live.

A lot of jobs are practically created by people talking about topics and then like that in the Conversation ideas for new jobs - this happened, for example, at Regine Heidorn, - including activities that she would not have thought of even in her dreams.

Why Xing and LinkedIn bring more than job advertisements

Exactly is the advantage of networks compared to the traditional, seemingly convenient and still popular job search via job advertisement. It has its pitfalls, and Regine Heidorn's example makes them clear: the demands on professions are changing rapidly today and traditional job titles hardly do justice to them anymore.

Therefore, recruiters do not know how to title the job advertisement and Candidate have no idea what they are looking for at all or what they can imagine under the title of a job advertisement. Then there's the job hunt fast to a Search in the forest of terms.

The real problem with job advertisements

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Lateral thinker and job profile author Axel Haitzer, shows what a job advertisement could look like that is used to search for absolutely suitable applicants: namely using the example of the Antarctic explorer Sir Ernest Henry Shackleton, who was looking for 1900 men for a dangerous journey for low pay with an uncertain outcome - and also found: He is said to have received more than 4000 applications.

Would Shackleton have a spongy message after today Pattern formulated, Haitzer concludes, but would have for sure also a lot of unsuitable ones Candidates advertised - and Sir Ernest Shackleton would have time and Money wasted in recruitment or even den Success endangered during his expedition.

The problem with the AGG

But that Problem is not simply the expression. There are usually several reasons for the often imprecise and vague formulations:

  1. Not all HR managers who advertise jobs know exactly what the company's specialist department is looking for.
  2. Not everyone is quite clear what they are looking for themselves.
  3. The General Equal Treatment Act (AGG) is responsible for all other inaccuracies.

Like the journalists and Best of HR -® authors Florian Vollmers and Anne Jacoby found that for many positions it is actually clearly a man or a woman Ms. or applicants in a particular Age searched and finally selected. Nobody can say that beforehand.

Are Xing and LinkedIn better than job ads?

So are Xing and LinkedIn better than Jobs? Is it actually better to find a job via social networks?

In my experience and Opinions the unequivocal answer is yes. Applicants can only find a job that is directly related to their job if they exchange ideas with others, without having to struggle through the maze of terms Personality and ability is tailored and recruiters find the ideal candidate with the profile that exactly matches the job requirements.

Significant industry differences

The two might never have found each other through job advertisements. Or to put it another way: it just fits! So social media could be the job search engine of the Future become: Fast, efficient, clear. However, whether you can find your dream job with social media also depends on your own skills.

In the first step, it helps to think about who you want to reach in Social Medai and with whom Strategy you can build up an employee brand. You also have to consider: For whom is the medium yours Choice Interesting? There are more opportunities for creative and technical professions, fewer for bankers. So there are industry differences!

7 tips for job hunting on social media

  1. What are potential employers doing? Are companies you would like to work for on Twitter? Follow them and try to establish contact.
  2. Use social media to gather information: you can collect a lot of information about potential employers, e.g. how open is the company, how do you deal with criticism, how do people think?
  3. Use social media to draw attention to yourself: If you only consume, you will not be noticed. Therefore, you must remain active at all times in order to draw attention to yourself: Spread interesting information, link to your own blog posts, ask questions, enter into dialogue with companies.
  4. Authenticity is trumps: It's about showing others who you are: so always be authentic and personal.
  5. Beware of loss of image: Even when it comes to authenticity: Always look at your statements from the perspective of potential employers - company gossip or anger about the former boss have no place on the Internet.
  6. Follow interesting people and network with them: Don't just follow your dream company but follow interesting people in general and find out who they are following. You may come across potential employers that you didn't even know existed.
  7. Use the short bio: Use the possibilities of the short biography to note the most important things about yourself and your job application so that every old and new follower can read it.

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