HR usually have little time to read an application, often top or flop is decided after just a few seconds. Of crucial Significance is therefore the creative start in the applicationWrite to.

Cover letter: 10 sample tips to get started creatively

Writing applications successfully is an art

Even if the labor market is recovering somewhat, good jobs are difficult to find. And a successful application for such a position is even more difficult. The biggest mistake Candidate do: A meaningless cover letter with the application. A good start is already half the battle.

The cover letter of an application is vital to success. Some HR managers get 300 and more letters of application per position on their desks. For reasons of time alone, a pre-selection is made by just skimming over the cover letter and résumé. Therefore: the faster you get to the point in the cover letter, the better.

Why templates, text modules and samples don't help: The individual approach counts

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Application templates and text modules do not help. Because if you are looking for a job, you always have to consider: yourself apply means to advertise yourself. This is a very individual thing. One Vorlage, for example from an application guide, can only be used to a limited extent successfully be:

Just because these text modules helped others to find jobs does it work for everyone. Especially since nowadays a lot of applicants use the same advice - after all, you are not the only one who applies for a coveted position.

Skilfully stand out: Too much creativity can be more damaging

A successful cover letter is above all individual and stands out from others. It is important, however, that it adheres to current standards, because there are many Companys maintain the data of applicants in a special management system; anything that deviates formally from the standard costs companies a lot of effort and reduces the chances of getting a job. And of course dog-ears and coffee stains are also to be avoided at all costs.

Anyone who thinks that a colorful headline, eye-catching formatting or font will lead to success is wrong: the right choice of words is particularly important. And right from the start. Because the right start is worth its weight in gold, because many HR managers only skim the cover letter. Therefore, the first sentences must Lust to take a closer look at an application.

Bring the most important things straight to the point

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So the most important thing comes first. And straight to the point. It is better to omit empty phrases such as 'I read with great interest' or 'I hereby apply for the position'. It makes sense to be more specific and to think about an original introduction. To do this, you have to read the job posting precisely studieren: Which qualifications will be supported? What is important to the company? Do you meet this requirement? It makes sense to say something about your own in a few words Personality betray and make it clear straight away why you are the right person for the job.

In the further course of the application, you can then refer to references, successes achieved, the specialist qualifications and training courses that match the position. On the other hand, it is better to forego a detailed outline of your own life story. When you can start the job, the willingness to move if necessary and any salary expectations are important things that interest the employer in Spe. As a rule, however, nobody reads that far unless they find the most important information in a nutshell at the beginning of the cover letter.

10 sample tips for creative and individual application letters

But how do you go about the individual application in concrete terms? We give you 10 tips for the application, which you can also use as a template.

  1. Be specific: It starts with the subject. Just like in the headline of a daily newspaper, you should briefly summarize what the letter is about. Make it clear which position you are applying for.
  2. To apply means to advertise yourself: you should always be aware of this. Answer the main questions: Who are you? Why are you the right applicant or applicants? What is the difference between you and your competitors?
  3. Create incentives to read: An application has to attract attention, otherwise it will get lost in the pile on the desk. Instead of playing with colors and shapes, it's better to look for the right words.
  4. Get to the point: Finding the right words also means, conversely, leaving out the wrong ones. Go through your application again and again and delete unnecessary filler words.
  5. Write briefly and concisely: The cover letter should make you want more and encourage staff to study your application more closely. It doesn't have the job of telling your entire life story. Limit yourself to the essentials. Details can be found in your résumé or in job references.
  6. Avoid abstract terms: what are areas? Instead of writing “In my previous work in the XY area”, you should rather describe in simple and understandable words what exactly your tasks were.
  7. Fill your skills with life: I am a team player, stress-tested and can think analytically. Aha. It is better to tell stories that aptly highlight your abilities, rather than listlessly stringing together adjectives. Pick one of the skills that you think is most important to the job.
  8. Look for the unusual: what sets you apart from your competitors? But it is not your degree or your grade point average that determines it. Rather, it is the little things like your hobbies, former student jobs or knowledge that is not related to the subject. Show connections and make it clear that you think differently.
  9. Always think of the reader: who is actually reading your application? Have you made yourself aware of that before? Try to get a concrete picture, after all, you are not writing for yourself, but for one or more readers.
  10. The most important thing comes first: Do you know whether a recruiter even takes the trouble to read your application from cover to cover? Maybe he just reads the first sentence and then puts it aside. So don't save your ammunition until the end, bring the most important things first.

Application cover letter - always keep an eye on the target group

Application techniques are a dime a dozen, which you use at the end of the day is up to you. However, do not just assume your own taste, but always remember that your application should interest employers and HR managers in you and, in the best case, inspire them.

A little empathy is therefore definitely an advantage when writing an individual application, because you should always keep the target group in mind when writing your application.

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