To the text

Better work, information as desired: We give you information you really need and engage with that Federal Ministry of Education as a partner for a sustainable working world. Our publishing house gives print and online media such as Books, Magazine, eCourses out - with over 20 years of experience in corporate publishing and customers like Samsung, Otto, government institutions, publisher Simone Janson one of the 10 most important German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.

Disclosure & Image Rights:  Artwork created as part of a free collaboration with Shutterstock. 


Here writes for you: Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.

  • Like a Boss - This is how you become important {+ add-on as desired}
  • Onboarding - new to the job {+ add-on as desired}
  • Unsubscribe from the top {+ add-on as desired}
  • Best Practice: Disruptive Innovation {+ add-on as desired}
  • Power & Effect {+ add-on as desired}
  • Extreme stress killer {+ add-on as desired}
  • Green Management {+ add-on on request}
  • Dealing with the boss {+ add-on as desired}
  • Hand in the work! Delegating as anti-stress method no. 1 {+ add-on as desired}
  • Find flow {+ add-on as desired}
  • Body language - convince with appearance & effect {+ add-on as desired}
  • Earn more money in a relaxed way {+ add-on as desired}
  • Fight. Solve & avoid conflicts {+ add-on as desired}
  • Digital Detox {+ add-on as desired}
  • Mindfulness & solve team conflicts {+ add-on as desired}
  • Find meaning {+ add-on as desired}
  • Uncompromising life {+ add-on as desired}
  • Conduct employee appraisals & job interviews {+ add-on as desired}
  • Become & stay boss {+ add-on as desired}
  • eLearning - virtually independent learning {+ add-on as desired}

Cover letter: 10 sample tips to get started creatively

So far 4189 readers, 1807 social media shares Likes & Reviews (5 / 5) • Read & write comments

HR usually have little time, one Application to read, often the top or flop is decided after a few seconds. The creative start in the application cover letter is therefore of crucial importance.

Cover letter: 10 sample tips to get started creatively

Writing applications successfully is an art

Even when the job market is recovering a little, good jobs are hard to find. And a successful application for such a position is even more difficult. The biggest ErrorApplicants make: A meaningless cover letter when applying. A good start is half the battle.

The cover letter of an application is vital to its success. Some HR managers get 300 or more letters of application per position on their desks. For reasons of time alone, a pre-selection is made by sending cover letters and Curriculum vitae just skimmed. Therefore: the faster you get to the point in the cover letter, the better.

Why templates, text modules and samples don't help: The individual approach counts

Application templates and text modules do not help. Because if you are looking for a job, you always have to consider: Applying means doing advertising for yourself. It's a very individual thing. A template, for example from an application guide, can only be partially successful:

Just because these text modules helped others to find jobs does it work for everyone. Especially since nowadays a lot of applicants use the same advice - after all, you are not the only one who applies for a coveted position.

Skilfully stand out: Too much creativity can be more damaging

A successful cover letter is above all individual and stands out from others. It is important, however, that it adheres to current standards, because there are many Companies maintain the data of applicants in a special management system; anything that deviates formally from the standard costs companies a lot of effort and reduces the chances of getting a job. And of course dog-ears and coffee stains are also to be avoided at all costs.


Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Anyone who thinks that a colorful headline, eye-catching formatting or font leads to success is mistaken: The most important thing is the right choice of words. Right from the start. Because getting started right is worth gold, because many HR professionals only skim the cover letter. Therefore, the first few sentences must make you want to deal with an application in more detail.

Bring the most important things straight to the point

So the most important things come first. And straight to the point. Phrases like 'I read with great interest' or hereby I am applying for the position “better leave out. It makes sense to be more specific and think about an original introduction. To do this, you have to study the job advertisement carefully: What qualifications are required? What is important to the company? Do you meet this requirement? It makes sense to reveal something about your personality in brief words and to make it clear without further ado why you are the right person for the job.

In the further course of the application, you can then refer to references, successes achieved, the specialist qualifications and training courses that match the position. On the other hand, it is better to forego a detailed outline of your own life story. When you can start the job, the willingness to move if necessary and any salary expectations are important things that interest the employer in Spe. As a rule, however, nobody reads that far unless they find the most important information in a nutshell at the beginning of the cover letter.

10 sample tips for creative and individual application letters

But how do you go about the individual application in concrete terms? We give you 10 tips for the application, which you can also use as a template.

  1. Be specific: It starts with the subject. Just like in the headline of a daily newspaper, you should briefly summarize what the letter is about. Make clearwhich position you are applying for.
  2. To apply means to advertise yourself: you should always be aware of this. Answer the main questions: Who are you? Why are you the right applicant or applicants? What is the difference between you and your competitors?
  3. Create incentives to read: An application has to attract attention, otherwise it will get lost in the pile on the desk. Instead of playing with colors and shapes, it's better to look for the right words.
  4. Get to the point: Finding the right words also means, conversely, leaving out the wrong ones. Go through your application again and again and delete unnecessary filler words.
  5. Write briefly and concisely: The cover letter should make you want more and encourage staff to study your application more closely. It doesn't have the job of telling your entire life story. Limit yourself to the essentials. Details can be found in your résumé or in job references.
  6. Avoid abstract terms: what are areas? Instead of writing “In my previous work in the XY area”, you should rather describe in simple and understandable words what exactly your tasks were.
  7. Fill your skills with life: I am team player, stress-tested and can think analytically. Aha. It is better to tell stories that aptly highlight your abilities, instead of listlessly stringing together adjectives. Pick one of the skills that you think is most important to the job.
  8. Look for the unusual: what sets you apart from your competitors? But it is not your degree or your grade point average that determines it. Rather, it is the little things like your hobbies, former student jobs or knowledge that is not related to the subject. Show connections and make it clear that you think differently.
  9. Always think of the reader: who is actually reading your application? Have you made yourself aware of that before? Try to get a concrete picture, after all, you are not writing for yourself, but for one or more readers.
  10. The most important thing comes first: Do you know whether a recruiter even takes the trouble to read your application from cover to cover? Maybe he just reads the first sentence and then puts it aside. So don't save your ammunition until the end, bring the most important things first.

Application cover letter - always keep an eye on the target group

Application techniques are a dime a dozen, which you use at the end of the day is up to you. However, do not just assume your own taste, but always remember that your application should interest employers and HR managers in you and, in the best case, inspire them.

A little empathy is therefore definitely an advantage when writing an individual application, because you should always keep the target group in mind when writing your application.


Buy text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms & Conditions): Please send us an eMail with the desired title to support [at] berufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

3,99Book now

Find out more - our books on the subject

Or for a little more directly buy a whole book or eCourse on this topic, read on. Here you will find a suitable selection.

Buy eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us an eMail with the desired title to support [at] berufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

19,99Book now

  • book review
    book review
    book review
    book review
    book review
  • book review
    book review
    book review
    book review
    book review
  • book review
    book review
    book review
    book review
    book review
  • book review
    book review
    book review
    book review
    book review

Post a Comment

Your email address will not be published. Required fields are marked with * marked

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

EnglishDeutsch