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By Nelly Kostadinova (More) • Last updated on October 14.12.2023, XNUMX • First published on 04.09.2018/XNUMX/XNUMX • So far 5321 readers, 1148 social media shares Likes & Reviews (5 / 5) • Read & write comments
More and more corporations and medium-sized companies Companys establish branches in developing countries. What are the challenges and how do you best prepare for expansion? An assessment and basic tips.
A poor supply of food to the population. The result is malnutrition and hunger. Poor health care. Hardly any educational opportunities and a high illiteracy rate. Many unemployed and an overall low standard of living. common poverty.
Characteristics, several of which often apply to the developing countries of the world. And the current list of developing countries from the Development Committee (DAC) is long: it includes over 140 countries Organization for economic cooperation and development (OECD). Around a third of these countries are in Africa.
More and more German companies are expanding into countries that appear on the OECD list. Despite – or even more so – because of Problems In the developing countries. Because start-ups always make a contribution to progress. They create jobs, improve the level of education and the infrastructure and boost the economy Economy
African countries are a particularly popular destination for expansion. Forerunners are huge corporations such as various car manufacturers with their locations in South Africa. The medical technology is also strongly represented. For example, one German company operates 30 dialysis centers in South Africa and four in Zimbabwe. Further examples of German expansion are the production site of the pharmaceutical industry in Kenya, cement plants in Namibia and mining companies in Mozambique.
One of the smallest African countries enjoys particularly strong growing popularity among German companies: Rwanda. The most densely populated country in the heart of Africa is currently considered a model country of progress.
After the terrible genocide in the 90 years, today's Rwanda has long been stable again. And it can become a blueprint for other emerging countries in Africa and worldwide.
But what do companies have to pay attention to if they want to set up in developing countries? Below I would like to share 6 basic tips on how to expand to Success can be.
More and more medium-sized companies from Germany are also daring to gain a foothold here. The opportunities and the development potential are enormous. Skilled workers can be developed and trained on site.
Despite all my positive experiences in Rwanda, I know that the decisionestablishing a branch in a developing country is a real challenge.
The foreign Commitment is very much appreciated here, as I found out when I arrived at the airport. A customs officer asked me the reason for my trip.
"I've founded my company in Kigali," I replied. His young face turned into a huge smile. "You are coming to give work to our people?" Was his next question. Then he truly congratulated me and I have rarely had a warm welcome.
The legal and administrative framework in many developing countries is complicated. Therefore, it is essential to get informed in advance and visit country-related events. Various associations, counseling centers and chambers of commerce are a good starting point.
You can support them accordingly when starting up a business. In addition, local partners who have in-depth knowledge of the regional market and legal system as well as local experts help.
Probably the most important factor is to focus on the respective culture. Local conditions must always be taken into account and accepted by the expanding company.
Suppressing cultural peculiarities is counterproductive and will lead to failure in the long term.
local people Employees are Solution, in order to properly deal with the different mentalities in foreign cultures and customers to generate. No manager from Germany knows as much or can get into the thinking of the People empathize with the colleagues on site.
For example, in Africa it is completely normal to wait longer for results or Meetings to wait - because the clocks tick differently here. The business model must therefore always be adapted to regional conditions and ethnic structures.
The right Communication can do a lot. Therefore, employees who can express themselves perfectly in the respective national language are essential at the new location. That’s how personal is in African countries – despite digitization Contact very important.
Most Shops are handled here personally. So you have to get involved with the foreign meeting and business structures. In Rwanda, for example, you always hit the whole thing directly Team and not just a business partner.
The expansion of companies into developing countries is an important and necessary step in the right direction.
Because the activities of foreign companies can help in the long term to eliminate the initially mentioned, negative features of the developing countries. This is how a developing country can really develop and progress becomes visible.
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Nelly Kostadinova. Founder of Lingua-World, consultant and speaker. Nelly Kostadinova is originally from Bulgaria. Her career began there as a journalist. After the fall of the Wall in 1990, she left her old life behind and built a new life for herself in Cologne. Seven years later she founded the translation and interpreting service Lingua-World. She quickly formed the small agency into an international company. Today, Lingua-World has around 10.000 translators and a total of 19 branches in Germany, Great Britain, South Africa and Rwanda. With her localization service Lingua-for-growth, Nelly Kostadinova has been advising companies on successfully integrating their websites and presences on the global market since 2015. Kostadinova is economic ambassador for the city of Cologne and has set herself the goal of building bridges with her services - with language. The African continent is particularly close to her heart. It is expanding into developing countries in order to get involved locally and to train local specialists with its knowledge. All texts by Nelly Kostadinova.
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