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Text comes largely from the book: “Speak to Lead: How to Sell Ideas, Visions or Just the Truth” (2015), published by BusinessVillage Verlag, reprinted with the kind permission of the publisher.

painted-w-wilkesHere writes for you: Malte W. Wilkes is Honorary President of the Federal Association of German Management Consultants. Wilkes has been an independent management consultant since 1975. He was the founding editor-in-chief, later owner and publisher of the Pharma Marketing Journal from 1976 to 2007. After the sale to the Handelsblatt publishing group, he continued to be a columnist there until the publication was discontinued in 2012. In 1993 he was elected President and served two terms until 1995 in this office. Wilkes carried out amendments to the statutes and promoted the positioning of the BDU as a professional and business association. During his time, the BDU opened up to both political and social discussion and strengthened its positions through public appearances at congresses, in panel discussions, TV and radio. On October 1998, 9, Wilkes was made the first honorary president of the BDU for life. All texts by Malte W. Wilkes.

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4 rhetoric tips for a good speech: self-introduction & self-presentation - more than a résumé

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The self-image is an important punk in every form of speech and presentation. With it you can attract attention and put yourself in the right light. It is a pity that so few speakers skillfully present themselves.


It doesn't work without self-expression and self-presentation

Self-expression and self-presentation are extremely important these days. This applies to employees as well as to About. It is not for nothing that there are legions of marketers in companies whose job it is to present a brand or a product in a convincing manner.

What applies to companies also applies to individuals: self-marketing, convincing other people through the right self-presentation, is an important building block for personal success.

What is the best way to introduce yourself to other people?

But in this day and age, when there are so many ways to express yourself, it can be difficult to know exactly what to say about your self-expression and, even harder, how to say it. How do we say the right things? How do we speak to others? How do we present ourselves to others?

Even though most people know very well how important it is who they are and what they have to say, even though they know that they need to use their strengths and present themselves in a way that others want to listen to and get to know them better: Most people have simply never learned how to present themselves optimally to other people.

Self-awareness for introverts

They ask themselves a lot more: Do you always have to introduce yourself to people or is it okay to let others do the talking? The latter seems to work better for some, especially introverted natures. However, I don't always have the opportunity to do that. And at some point even the most introvert has to crawl out of his shell and introduce himself.

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But how do you go about it? Self-presentation is the art of making yourself more attractive to others, whether for professional purposes or personal interactions. In contrast, self-portrayal rhetoric is a level of language that makes important points about you and your self-portrayal more convincing.

The high art of self-presentation

The art of self-presentation is to present yourself in the best possible way. You are in control of the impression you make on your audience. This can range from presenting yourself as a role model, to presenting yourself as a leader, to presenting yourself as an emotionally and financially stable person.

The self-presentation and the self-imagination is the area where everything begins, because you tinker the image of yourself. Everything is brought to the good, cultivated language and expression. It's about binding the audience to you and developing a positive response.

Act like someone who knows what they're doing

Self-expression & self-expression rhetoric refers to the act of self-expression in a manner that is consistent with the individual's self-image and results in the portrayal being perceived as correct, normal and appropriate. The image that one conveys of oneself when presenting oneself should be as congruent as possible with the impression that others have of us.

You should come across as someone who knows what they're doing and is able to explain the reasons for their work, why they're doing it, and why it's important.

There is no second chance for a first impression

Sometimes it's about things that seem very superficial, like images, sounds and other things that we use to represent ourselves. This image of ourselves is often the first thing that determines how we see ourselves and how others see us.

Unfortunately, the saying “You never get a second chance to make a first impression” is all too true. I often hear people complain that they weren't invited to parties because they wore the wrong outfit, that they didn't get a second look from a potential partner because of their looks, or that they didn't get a job because they didn't were dressed well enough. It's not pretty, but it's very human.

Why self-awareness is so important at work

At work is the rhetoric of self-presentation particularly important in correspondence, the Guide and job interviews, but it also plays a role in job satisfaction processes, career development, and salary and benefit negotiations.

This shows why this topic is of such special importance in a professional context. But how exactly do you go about doing this?

More than the oral CV

When introducing yourself, of course, you have to list a few stages in your life in a very mundane way. In addition to the name, this can then already be finished. And that is enough for some moments, because of the situation and that Objective it depends.

What is ideal, however, is a self-conception that is a little more than an oral one Curriculum vitae. But if you really want to be remembered, you can use a surprise in which you pack this data. Some examples:

  1. Thus a surprise can be used as a thread
  2. “My motto in life: start at the top - it is too difficult from the bottom. That's why I have ... ”.
  3. “My parents raised me, a girl, as a boy”
  4. “I never wanted to be a doctor because I couldn't see blood”
  5. An object has changed my life [eg. As braces, the dentures of the great-grandmother, etc. - possibly even high]

Use formal surprises

Another way to attract attention is to use a formal surprise. And this goes like this:

  • “I'm going to get married 3 times because an astrologer predicted that when I was born”
  • "Five important events shape my life: In 2030 I will be boss of xxx, in 2020 I will learn Japanese, 2010 ..." This tells life backwards from dreams to birth.
  • “You can see my life in very different ways: my mother would tell it like this, my father would describe it like this, my last boss like this…” - three perspectives

The perfect entry level

In addition, a direct entry sentence that draws attention and a degree that sets an “emotional highlight” as a “highlight” helps.

Monological self-conceptions that do not result in a conversation usually last between 45 seconds and probably 10 minutes. You can prepare yourself with a “standard performance” and practice the introduction speech perfectly.

  1. The standard idea is built modular so that it can be cut from the back without losing any substance. Thus, the speaker has immediate control of each length
  2. The special situation or listener builds the speaker through thematic variations

Thus the speech is strategically always ready - but tactically flexible.

Improve the redecode

In the course of time one can then slowly expand his speech from speech to speech. You should not ask for too much at once, because even Bach does not play on the piano the first time completely.

Step by step you need to develop your skills and understand every public speech like a training. And if something does not work?

The audience wants to see the speaker win

Do not worry, the audience did not know what they were up to, and it's always benevolent except for a crisis speech. It wants to see the speaker win. This almost always happens more or less intensively - unless we talk about weeds.

Nevertheless, doctors do not learn it during their studies, managers are more intuitive users and even many ProfessorDespite lectures, they hold the effective speech for a foreign country. Good rhetoric is still a foreign word for many.

Performance alone is not enough

This is especially so in Germany, where a technology-oriented, engineering-driven, service-disciplined nation was educated in the belief that core performance must be just enough to make a career and earn economic victories.

That you have to convince other people through speech and speech was even the instructors at school, Handcraft and studies completely unknown and mostly still is today. But now there is no longer any road to success bypassing the speech.

Symbiosis with the listeners

But speakers and listeners work on a mutualist symbiosis of collaboration. A speech is always about cooperation = the trend word of the future. The speaker helps the listener with his performance as the listener helps by reaction the speaker.

By offering information, entertainment and emotional-emotional contact, the presenter not only wants to work, but also promotes one's reputation and reputation.

The 4 maxims of a speech

The English philosopher Paul Grice formulated communication maxims, which can be read like a guide for the basic development of a speech:

  1. Maxime of Quantity: Be at least as informative as is necessary for the acknowledged purpose of the speech. Do not make them more informative than necessary.
  2. The maxim of quality: Try to be true and say nothing that you think is wrong. Do not say anything for which you have no sufficient clues.
  3. Maxime of relevance: Say nothing that does not belong to the topic and does not change the subject.
  4. Maxime of Style: Avoid ambiguity, ambiguity, unnecessary prolixity and disorder.

Learn the packaging art of speech

This is already missing in many training courses because the speech craft is not in the job descriptions. The result is too many PowerPoint presentations that do not support any of these points. If you want and have to design an effective speech performance from these basic rules, then it is important to learn the packaging art of speech. A. Busch formulated this in his booklet “Talking and Toasting” as early as 1899:

“So the art of speaking can be acquired, that's for sure. But here, as in many other things, practice alone does not make perfect. But it also requires certain instructions, rules and angles that have to be observed in order to be a successful speaker. ”

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4 Answers to "4 rhetoric tips for a good speech: self-introduction & self-presentation - more than a CV"

  1. Practice creates masters! The more often you present in front of other people, the better you become. At the beginning of my working career, I was always super insecure and intimidated before my presentations, but the more times I gave presentations, the better it got. After I then took part in presentation coaching, I saw really great progress in my appearance and my presentations in general.

    1. Thank you for the great comment.

  2. Success through rhetoric - Part 3: Self-introduction - more than just a résumé: In the last te ... - Exciting contribution5SiPPykZFl #Profession #Development

  3. Success through rhetoric - part 3: self-presentation - more than just a CV via PROFESSIONAL IMAGES - Exciting contributionovRdQc0vHI

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