What makes up the charm of a start-up: the cohesion is important

Austin, Texas, is considered to be the most innovative and fastest growing city in the US. The South-by-South-West conference is held here every year, and Foursquare has also been launched. Reason enough to take a look at the startup scene in the capital of Texas.

Innovative startups are not only available in the IT sector

startups in ITarea are considered to be particularly innovative and trendy. There are branches that are just as forward-looking ideas and corporate cultures: for example, breweries. Because Austin is known for its micro-breweries, which brew very unusual beers.

One of those innovative beer brewers is Joe Morefield, nearly thirty years old, who moves from an established brewery in Colerado to pinthouse pizza in Austin - a brew pub opened just a few months ago. In addition to the brewery and pub, the Pinthouse Pizza also offers a variety of American food.

From philosophy studies to beer brewers

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Joe started brewing beer in college in Colerado - just as a hobby, besides studying philosophy, he says. On Professor had made him do it. Art and philosophy influence his work to this day: “I always felt artistically called, but between drawing, art or writing I could never find the right art: brewing beer was easy useful for me,” says Joe.

He wrote his master's thesis in communication studies, it was about Belgian beer brewing art. Shortly thereafter, he started at Odell Brewing Co, one of the most famous brewers in the United States, where he soon became one Team of 20 brewers.

Established companies: Creative freedom is missing

“I was very happy to learn about the different aspects of brewing here,” says Joe. But what he lacked was the creative freedom to interact with People: "They make great beer in Colerad, but it wasn't my generation," he says.

And continues: “I wanted my beer to people merchandiseI talked to and watch them drink, ”said Joe. And the Concept from Pinthouse Pizza was exactly what he was looking for.

The advantage of start-ups: cohesion and community

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Because Pinthouse Pizza is an open pub where the brewery was right next to the bar. Working, drinking, society - that's what convinced Joe, who's actually from Minesota, to move to Texas.

In general, community thinking is an important aspect of Joe's work and Success: “A lot of creative people come to Austin. We have great neighborhoods here,” he says of his new home. This cohesion and exchange among each other is what makes the small start-ups so successful.

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