State-funded, Federal Ministry of Education & ZEIT-Verlag as partners

Corporate Publishing & Consulting

Best of HR​® is a registered trademark of Janson Pressgroup Print & Online. The Top10 Blog & Book publisher, partner of Federal Ministry of Education, brings Magazine, books and editions - with over 20 years of experience in digital innovation & corporate publishing for clients such as Samsung, DELL, Telekom, OTTO, medical associations, foundations or universities.(Project overview & Reference Index). Text on this page from publisher and owner Simone Janson, known from various ARD reportsTV talk showsFAZ, WELTZEIT, Wirtschaftswoche or Wikipedia and one of the 10 most important German bloggers Blogger Relevance Index.




State sponsored by the Minister of State for Culture of the Federal Republic of Germany we donate scholarships as a partner of the BMBF.


Speaker at podiums & conferences, including for customers such as Samsung, Telekom or the Heinrich Böll Foundation.


TV appearances & radio presence among others in talk shows, ARD reports, as well as various radio programs.

customer projects

  • Requirements for employees in the job of the future: How to secure your position
  • New work & future of work: Home office in politics & employer branding
  • OPINION! Thomas Egenter, Head of Human Resources at Hansgrohe: Companies have to apply to employees
  • OPINION! Michael Schuster, CEO Mühlenhoff by Randstad RiseSmart: Personnel restructuring in difficult times
  • OPINION! Swiss State Secretary Mauro Dell'Ambrogio: “Training is provided where there is demand in the economy!”
  • {Date} Event of the ZEIT publishing house: Digital themed week ZEIT for work
  • {Appointment} Employer Branding in Tourism & Gastronomy: Hotel is looking for trainees
  • {Event} AOK starts employer branding campaign Newcomers: Celebrities as testimonials?

That's what FAZ, ZEIT & customers say

We know that every individual and every company faces individual challenges. That's why we take the time to listen to our clients' needs and develop customized solutions that fit their unique circumstances. Our goal is to empower you to make informed decisions and take control of your brand message. Here you will find some press and customer comments about the publisher. More under References and Press.

[…] easy-to-implement tips on how to reach your goal with less effort makes life easier.

Frankfurter Allgemeine Zeitung

She also runs the blog, which is one of the most widely read blogs on the subject of work, education and careers in Germany.


Your great Best of HR-Berufebilder blog has been with me for years.

Dr. Margrit Bielmeier, MB HR CONSULTING

Thanks for the great seminar. We loved it. They were optimally adapted to our needs and could open our eyes in many ways!

Agency publica projects GmbH

Job descriptions - that's what the name means

Awards & social-ecological commitment

The future matters – because sustainability matters! Our name means actively shaping change in society and the world of work. From environmental concerns to social justice issues, the choices we make today will shape the future for generations to come. As we continue to meet the challenges of a rapidly changing world, it is becoming increasingly clear that we need to address the issue of sustainability. Hence the name Profession pictures for actively shaping change in society and in the world of work.

A profession is someone who has his Job and his Berufung even forms. We believe the future matters and that acting now is critical to creating a more sustainable world. Together with the Federal Ministry of Education and Research, we therefore specifically support young people with scholarships. At the heart of our mission is a commitment to working toward a more sustainable future, both in our own operations and in the broader community. By taking a proactive approach to sustainability, we can ensure our collective impact is positive and lasting.

We have already received several awards for our work: We have been funded by the Minister of State for Culture of the Federal Republic of Germany or received the New Business Book Prize from ZEIT and Stiftung Lesen. Sustainability is also important to us, which is why we spend at least 5 percent of the sales revenue from our books on social and sustainable commitment and are also ecologically active on a voluntary basis. We believe that all companies, regardless of their size or industry, have a role to play in creating a more sustainable world.

Solutions & Prices

High reach, target group-specific address: State-sponsored publisher, print and online for over 20 years, Events and celebrities like Barack Obama, customers including Samsung Telekom OTTO Dell medical associations universities, partners Federal Ministry of Education, AI solutions & Editions as desired or as tailor-made Corporate Publishing Solutions with social media accompaniment; Numbers, channels, reference examples in the Media-Kit..

Personal telephone advice

Solutions as desired per half hour or part thereof

299€ *

*Price including VAT. We define problems together over the phone and point out possible solutions.

  • Customized solutions: Whether print or online media or online marketing - we will show you the ways to master your individual challenges and goals.
  • time for your situation: During the consultation, we take the time to understand your situation, provide you with appropriate avenues, and make recommendations that will help you achieve your goals.
  • Detailed analysis: We precisely analyze your individual situation and point out potential solutions.
  • Tailored strategy: It is important to have a clear and well-defined strategy that details all the steps required to achieve the desired results and goals. We help to develop this suitable strategy, always keeping an eye on your individual goals.
  • Implementation advice: The path to successful implementation often comes with challenges and obstacles that can hamper progress and success. For this reason, we advise you on the cross-media preparation of your existing content - in terms of structure, design and technical implementation.
  • Identify your next steps: In the consultation, we first identify the problem together and clarify the next steps with you, which will lead you to implementation and the achievement of goals.
  • Guidance throughout the process: We'll walk you through the entire process, exploring the importance of self-reflection and goal setting, and giving you practical tips on how to plan and take action to achieve your goals.
  • Define goals together: The focus is on equipping you with the tools and knowledge you need to actively tackle your goals and make informed decisions.

Increase in reach & viral seeding

One-time for your reach as desired

499€ *

*Price including VAT. We increase the reach of your content in the appropriate target group.

  • Viral Seeding: Viral seeding is the process of strategically distributing content to an audience with the goal of increasing their reach and engagement. It's about identifying the right channels, influencers, and demographics to ensure content is being seen by the right people. We analyze and identify the right target group for your topic.
  • Cross-media reach for better business results: The goal of viral seeding is not just to create a buzz, but to ensure that the buzz lasts long enough to produce real business results. We therefore ensure that your texts are distributed in our media channels, more on that in the media data.
  • Title selection: We select the appropriate title for your contributions based on years of analysis of the most-read contributions.
  • Keyword & Hashtag Analysis: We analyze the appropriate, frequently used keywords and hashtags for you to reach a higher reach.
  • Image selection for your brand message: Quality visual content is important to grab your audience's attention and convey your brand message effectively, however, choosing the right images for your message can be a challenge. Based on many years of experience and detailed analysis, we find the best and most far-reaching image motifs for your contribution.
  • English version in English networks: We automatically translate your texts into English and also divide them into English channels for more coverage.
  • Reporting & Benchmarking: Your post will be shared on over 70 social media channels. We create an overview report for you on the most important channels for the reach of your contributions or, if you wish, a complete report on all channels - both for an additional charge.

Copywriting & Marketing

One-time for your text as desired

1699€ *

*Price including VAT. We create texts according to your wishes and ensure the right reach.

  • Finding topics: Together with you we will find the right topic for your target group. Topic discovery is all about researching and identifying topics that are in demand, resonate with your brand message, and have the potential to engage and engage your readers.
  • Cross-media processing: We identify the right media and the ideal form of preparation for you, eg company-owned media or social media channels.
  • Identification of your target group & appropriate target group approach: We will find exactly the right target group for your needs and the right formulations for your target group address.
  • Increase in visibility & trust factor: We help you as a brand to build trust in your target group and thereby define your business results. To do this, we identify the right channels for your brand message and ensure the right range as described in the range increase package. This is an important component of content creation that can help you establish yourself or your company as an opinion leader in your industry and increase your reach.
  • Storytelling & Text Creation: We write suitable text for you or conduct interviews that make your brand visible beyond your own website or in your social media appearances.
  • Heading & Keywording: Emphasizing the most important points for your target group, formulating the headlines and finding out the most important, relevant keywords for your target group.
  • Thematic placement: We find the right wording to address your target group in social media. Proper topic placement can help improve a page's ranking in search engines, thereby increasing the chances that it will be seen by potential readers.

corporate publishing

One-off for your edition of your choice

3999€ *

*Price including VAT. We create a finished book or magazine edition according to your wishes and take care of distribution.

  • Define topic relevance: Media-effective publications, eg in book form or as a magazine, are an important aspect for every company that wants to expand its presence on the market. However, finding the right topic can often be a major challenge. It's not enough to just write about something that interests you. You need to make sure your topic is relevant, timely, and appeals to your audience. This is exactly where our corporate publishing advice can help.
  • Formatting & Typesetting: Formatting and typesetting play a crucial role in the overall aesthetics and readability of the content. We create a finished edition from your text. You deliver the text already edited in Word, Text or HTML. Attention: We do not offer any further proofreading!
  • Translation: On request, we can also create a machine-translated English version of your edition.
  • Title finding & search engine optimization: We will find the right title for you, the right category and the right search terms frequently used by customers for the perfect visibility of your edition.
  • Catalog text & cover design: We write the catalog text for the publication of your edition in all online shops. You have a full say and design your cover.
  • Release & Sale Worldwide: We publish your edition in German and international trade as well as various libraries - here you will find a detailed overview.
  • Marketing: We will feature your title in our newsletter and via social media (frequency by arrangement).
  • Print: As an additional service by arrangement, we can print and sell your edition including entry in the list of available books, shipping to the German National Library, etc.