State-funded, Federal Ministry of Education & ZEIT-Verlag as partners

Corporate publishing, AI data analysis & consulting

Best of HR​® is the registered trademark of Janson Pressgroup Print & Online. The Top10 Blog & Publisher, partner of Federal Ministry of Education, also winner of the Global Business Award as Publisher of the Year, offers Magazine, books and AI data analysis & other IT solutions - this includes over 20 years of experience in digital innovation & corporate publishing for customers such as Samsung, DELL, Telekom, OTTO, medical associations, foundations or universities.(Project overview & Reference Index). Publisher/Owner Simone Janson is known from various ARD reportsTV talk showsFAZ, WELTZEIT, Wirtschaftswoche or Wikipedia and one of the 10 most important German bloggers Blogger Relevance Index.




State sponsored by the Minister of State for Culture of the Federal Republic of Germany we donate scholarships as a partner of the BMBF.


Speaker at podiums & conferences, including for customers such as Samsung, Telekom or the Heinrich Böll Foundation.


TV appearances & radio presence among others in talk shows, ARD reports, as well as various radio programs.

customer projects

  • OPINION! Swiss State Secretary Mauro Dell'Ambrogio: “Training is provided where there is demand in the economy!”
  • Requirements for employees in the job of the future: How to secure your position
  • New work & future of work: Home office in politics & employer branding
  • OPINION! Michael Schuster, CEO Mühlenhoff by Randstad RiseSmart: Personnel restructuring in difficult times
  • {Date} Event of the ZEIT publishing house: Digital themed week ZEIT for work
  • {Appointment} Employer Branding in Tourism & Gastronomy: Hotel is looking for trainees
  • {Event} AOK starts employer branding campaign Newcomers: Celebrities as testimonials?
  • {Event} Dell Expert Roundtable with Simone Janson: The future of work?
  • {Event} Berlin women's hackathon wants to break down prejudices: good ideas instead of women's quota
  • {Appointment} Our advice for the Anhalt University of Applied Sciences: Strategy paper “Our knowledge for your success”
  • {Appointment} Lecture at the annual meeting of the professional association of established gastroenterologists: Opportunities and risks of the Internet for medical professionals
  • {Replica} PR stunts & gurilla marketing from universities: 11.000 euro scholarship via social media voting?
  • {Appointment} Workshop at the Center for Inner Leadership of the German Armed Forces: How social networks work
  • {Date} Panel discussion with me at the Heinrich Böll Foundation Berlin: “Quality Journalism – New Demands & Old Values”
  • {Date} My talk at the Bauer Pharma Symposium: Sustainability in Social Media
  • {Appointment} My lecture at the strategy meeting of Deutsche Bahn Mobility Logistics: Social Media - Naked on the Net?

This is what our most successful customers and media such as FAZ and ZEIT say

We know that every individual and every company faces individual challenges. That's why we take the time to listen to our clients' needs and develop customized solutions that fit their unique circumstances. Our goal is to empower you to make informed decisions and take control of your brand message. Here you will find some press and customer comments about the publisher. More under References and Press.

[…] easy-to-implement tips on how to reach your goal with less effort makes life easier.

Frankfurter Allgemeine Zeitung

She also runs the blog, which is one of the most widely read blogs on the subject of work, education and careers in Germany.


Your great Best of HR-Berufebilder blog has been with me for years.

Dr. Margrit Bielmeier, MB HR CONSULTING

Thanks for the great seminar. We loved it. They were optimally adapted to our needs and could open our eyes in many ways!

Agency publica projects GmbH

Best of HR – job descriptions: THE BACKGROUND

Philosophy, awards, sustainable commitment

The future matters – because sustainability matters! Our name means actively shaping change in society and the world of work. From environmental concerns to social justice issues, the choices we make today will shape the future for generations to come. Therefore, innovation and future are our mission. As we continue to meet the challenges of a rapidly changing world, it is becoming increasingly clear that we need to address the issue of sustainability. Hence the name Jobbuilder (engl. for Berufebilder) for the active shaping of change in society and in the world of work and thus future development.

We follow a very specific philosophy: A profession is someone who has his Job and his Berufung even forms. We believe the future matters and that acting now is critical to creating a more sustainable world. Together with the Federal Ministry of Education and Research, we therefore specifically support young people with scholarships. At the heart of our mission is a commitment to working toward a more sustainable future, both in our own operations and in the broader community. By taking a proactive approach to sustainability, we can ensure our collective impact lasts.

We have already received several awards for our work, such as a grant from the Federal Republic of Germany's Minister of State for Culture, the Global Business Award as Business Publisher of the Year or the New Business Book Prize from ZEIT and Stiftung Lesen. Sustainability is also important to us, which is why we spend at least 5 percent of the sales revenue from our books on social and sustainable commitment and are also ecologically active on a voluntary basis. We believe that all companies, regardless of their size or industry, have a role to play in creating a more sustainable world.

Solutions & Prices

High reach, targeted targeting through the use of the latest AI technology and data analysis: State-sponsored publisher, awarded the Global Business Award as Publisher of the Year, Crossmedia Print/Online, Events and celebrities like Barack Obama, customers for over 20 years including Samsung Telekom OTTO Dell medical associations universities, partner Federal Ministry of Education, AI sales solutions & tailor-made Corporate editions as desired with social media accompaniment; Numbers, channels, reference examples in the Media-Kit..

Individual advice from the AI ​​consultant

Price per month, free for book buyers

5€ *

*Price including VAT. The AI ​​consultant analyzes your target group based on sound data and shows solutions to possible problems.

  • What does the AI ​​advisor do? An AI advisor is a virtual assistant based on advanced algorithms and machine learning. It is programmed to understand your individual needs and provide you with tailored recommendations.
  • What are the basic benefits of an AI advisor? A major advantage of an AI consultant is its ability to process large amounts of data in a very short time and filter out relevant information. This provides you with a comprehensive and objective analysis to help you evaluate options and identify opportunities.
  • Wide range of topics: The AI ​​consultant can cover a wide range of different topics and can therefore provide you with optimal support. After booking, you will receive assistance in entering your questions precisely.
  • Detailed analysis: A precise analysis of your individual situation will be carried out. The AI ​​consultant first identifies the problem together with you and then suggests individual solutions.
  • Tailored strategy: It is important to have a clear and well-defined strategy that describes in detail all the steps required to achieve the desired results and goals. No matter what the topic – the AI ​​consultant will show you the ways to overcome your individual challenges and goals.
  • time for your situation: During the consultation, the AI ​​consultant has as much time as you want to show you suitable paths and make recommendations that will help you achieve your goals.
  • Implementation advice – your next steps: The path to successful implementation is often fraught with challenges and obstacles that can hinder progress and success. The AI ​​consultant shows you what you need to do and shows you the next steps that lead to implementation and goal achievement.
  • Guidance throughout the process: The AI ​​advisor will guide you through the entire process and address the importance of self-reflection and goal setting. He also gives you practical tips on how to create a plan and take action to achieve your goals.
  • Define smart goals: The focus is on equipping you with the tools and knowledge you need to actively tackle your smart goals and make informed decisions.

Increasing reach through AI-supported analysis & viral seeding

One-time for your reach as desired

599€ *

*Price including VAT. We use data analysis and AI to increase the reach of your content in the appropriate target group.

  • AI-supported target group analysis: We use advanced AI algorithms and our expertise to precisely identify your target audience and understand their interests and behaviors.
  • Viral seeding with AI technology: We use AI-powered tools to place your content on the right platforms and promote its viral spread.
  • Content strategy based on AI analysis: We develop a tailor-made content strategy based on the findings of our AI analysis in order to distribute your content precisely.
  • SEO optimization with AI support: We use AI tools to optimize your content for search engines and generate organic traffic.
  • Social media marketing with AI optimization: We use AI tools to optimize your social media campaigns, increase your reach and increase interaction with your target group. This includes, for example, selecting a high-reach title and suitable keywords or hashtags.
  • AI optimized Image selection for your brand message: We use state-of-the-art AI technology based on our years of experience to select the most effective images for your message and target group.
  • Measuring success with AI analysis: We use AI algorithms to measure the success of your PR efforts, maximize ROI and make informed decisions for future campaigns.
  • AI-optimized translation: We use state-of-the-art AI technology to translate into English and distribute on English-language channels.
  • Real-time monitoring and analysis with AI: We continuously monitor the performance of your PR efforts in real time and use AI analysis tools to gain valuable insights and adapt our strategy.
  • Reporting for an additional charge: We will create an overview report for you of the most important channels to determine the reach of your contributions or, if desired, a complete report of all channels - both for an additional charge.

AI-optimized text analysis & storytelling

One-time for your text as desired

1899€ *

*Price including VAT. We optimize your texts based on AI analysis and thus ensure the right reach.

  • AI-supported target group analysis: We conduct a thorough analysis of your target audience to develop a deep understanding of their needs, interests and communication preferences.
  • Topic research based on AI analysis: We use the latest AI technology to research relevant topics that appeal to and interest your target group. We take current trends and developments in your industry into account.
  • AI optimized Storytelling; We develop the right storyline for you based on AI analyzes and create texts for you. that make your brand visible beyond your own website or in your social media presence.
  • AI-optimized word choice and language style: Based on the target group analysis, we develop an appropriate choice of words and an appealing language style that effectively conveys your message and appeals to your target group.
  • AI optimized Tonality and address: We adapt the tone and approach of your texts to the needs and expectations of your target group. Whether informal and relaxed or formal and professional – we will find the right tone for your communication.
  • AI optimized Heading and keywording: We work out the most important aspects of your message for your target group and formulate high-reach headlines and keywords based on a sound AI analysis.
  • Continuous Optimization: We monitor and analyze the performance of your texts and continually adapt them to ensure that they optimally reach and appeal to your target group.
  • AI-supported cross-media reach & viral distribution: Based on AI analysis, we identify the most suitable media and the ideal format for you, e.g. print media, social media channels, books, and use AI-supported tools and our expert knowledge to promote viral distribution.
  • Measurable results with AI: We attach great importance to measurable results. We therefore use AI analysis tools to check the success of our PR measures and make adjustments if necessary.
  • Reporting for an additional charge: We will create an overview report for you of the most important channels to determine the reach of your contributions or, if desired, a complete report of all channels - both for an additional charge

AI-optimized corporate publishing & book distribution

One-off for your edition of your choice

4999€ *

*Price including VAT. We create a finished book or magazine edition according to your wishes and take care of sales and marketing.

  • AI-supported target group analysis:: Our AI-powered analysis allows us to accurately identify your target audience and understand their needs and interests. This allows us to create tailored content that appeals to your target audience and conveys your message effectively.
  • Identify topic relevance and title discovery through AI analysis: Media-effective publications, e.g. in book form or as a magazine, are an important aspect for every company that wants to expand its presence on the market. However, finding the right topic can often be a big challenge. We use state-of-the-art AI technology to research relevant topics that appeal to and interest your target group. We also take into account your professional background as well as current trends and developments in your industry.
  • AI-optimized publishing processes: By using AI tools, we can optimize and automate the publishing process. This includes aspects such as layout, formatting and typesetting as well as marketing through cover design, catalog text creation, categorization and search engine optimization. All in all, this means less effort for you and faster and optimal distribution of your content.
  • AI-optimized translation: We use state-of-the-art AI technology to translate into English and distribute on English-language channels.
  • AI-optimized book distribution: We publish all publications in German and international trade as well as various libraries – here you will find a detailed overview. Using AI technologies, we constantly analyze the book market and identify potential sales channels and target groups for your book. This allows us to maximize the visibility and success of your book.
  • AI-powered book marketing: Based on AI analysis, we identify the most suitable media for your book marketing, e.g. print media, social media channels, videos, and use AI-supported tools and our expert knowledge to promote viral distribution.
  • Monitoring and analysis with AI: We continuously monitor the success of your book sales and use AI analysis tools to gain valuable insights. This allows us to adapt the strategy and increase the success of marketing and PR.
  • Print: As an additional paid service upon agreement, we will take care of the printing and distribution of your edition, including a paid entry in the list of available books, shipping to the German National Library, etc.