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By Serena Schmidt (More) • Last updated on October 11.03.2024, XNUMX • First published on 12.07.2019/XNUMX/XNUMX • So far 4926 readers, 1296 social media shares Likes & Reviews (5 / 5) • Read & write comments
Attitude and backbone are by no means only terms from the healthcare sector. They also play an important role in the business world. Because only those who show attitude and are straightforward in their own way can positive and build strong reputation.
Reputation has a lot to do with 'backbone'. But if you look at Business um, many seem People suffering from reputational osteoporosis. Only those who have strong bones and therefore a strong backbone can stand up for themselves and their position.
Figuratively speaking, if you make the wrong compromises for too long and do things that you cannot actually justify, your bones will become brittle and your backbone damaged. Reputational osteoporosis threatens. For people with this disease, a little push or a little headwind is enough for them to fall over - and hurt themselves. The damage to you as an entrepreneur, manager or self-employed person as well as to that Companys is enormous. And mostly permanent.
For an osteoporosisPrävention Calcium and vitamin D must be supplied to the body. You should also be active and keep moving. The mineral calcium and the hormone vitamin D strengthen our body and our bones and are our power substances.
These three points also apply to the reputation, our reputation:
Unfortunately, many entrepreneurs do not show their thoughts, their beliefs often and clearly enough. They prefer to remain silent instead of taking a stand and taking a very clear stand and representing it.
It seems easier to make an understatement than to show through your actions what your contribution to the Society is. But once the shitstorm breaks out on someone in social media, they are Problems almost impossible to fix. Those who only start communicating when their reputation is already suffering are always in a more difficult position.
It is a natural need to be liked by many people. Out of the desire to please everyone and not offend, many behave invisibly. Without own Opinions and point of view they go with the flow.
But only a profiled person is still noticed today. Our strength lies in individuality. This personal 'stand by' definitely needs Courage. However, we are also thanked by addressing the right people and Feedback get.
But personality alone is not enough for a good reputation. There are countless exciting personalities in the business world. personalities with Character, the klare Have internalized values and also represent them externally. Personalities who would have a lot to tell and actually have both feet on the ground.
However, these personalities have partly missed strengthening their reputation and 'keeping it moving'. Maybe it was not important enough to them. Perhaps because of their societal influences, they have refrained from positioning themselves and their person in a positive way and anchoring them in the general consciousness.
Often enough, it is precisely those personalities who become victims of reputation-damaging victims through a small and thoughtless misstep of their own or sometimes through external circumstances Communication .
In this case, a medial gust of wind is enough to throw these people completely off track. Rebuilding your own reputation and building the image is a hard and sometimes long journey.
We invest willingly a lot of time and Moneyto our products or services and their Effect increase in public. However, it is about us, ours Health or our reputation, we very often simply trust in luck and hope that nothing will happen.
We forget that you can restore products and services faster than our health or our reputation. Prevention is therefore more advisable than cure or howl - especially with reputational osteoporosis.
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Sereina Schmidt is an entrepreneur, consultant, sparring partner and speaker.Sereina Schmidt, MSc. com, did her Masters in Communication Science in Lugano. Among other things, she worked as a communications officer in the Federal Department of Economics (Federal Councilor Doris Leuthard) or as a crisis communicator for a large company. At the same time, she received further training on the subject of change management and organizational development at the Northwestern Switzerland University of Applied Sciences. When she took over the family business, a communications agency, she decided to become an entrepreneur herself in 2012. All texts by Sereina Schmidt.
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