Our on growth aligned Welt has slipped. But how do they see it? Alternatives out of? And how can viable business ideas be developed on the basis of a new, more sustainable economy?

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The Internet as the driver of social change

The voices are multiplying criticize, that our more-better-faster geared Society cannot work like this in the long run – a thesis that not only unworldly idealists, but more and more economists are coming to.

Collaborative Consumption is the name of the trend that Rachel Botsman describes in a TedTalk explained, in German about communal consumption. Collaborative Consumption refers to the sharing of resources and personal items in order to promote sustainable use of them.

3 benefits of collaborative consumption

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This is the driver of this social change Internet, which makes sharing and exchange between larger population groups possible in the first place. Behind it is the Ideathat access is valued more than possession. The hope here: that it can succeed in this way, the global resourceProblem sustained to solve. In any case, the proponents of collaborative consumption see the following advantages:

  1. Sustainability: Resources are spared, by using existing ones more efficiently.
  2. Social Movement: Collaborative Consumption demands and allows exchanges with others and promotes tolerance and trust in society.
  3. Global Networking: Sharing is quick and easy - millions of people around the world can be reached in no time with the World Wide Web, enabling sharing worldwide today. Also away from the metropolises.

How do you do business like that?

A fundamental problem in the matter: When everyone shares and no one else Money spends, who then earns anything? Airbnb CEO Brian Chesky already gave an answer in 2012, there was his Companys still quite new, on the Digital-Lifedesign conference in Munich. The topic of the sharing economy was already one of the top topics back then and it still is.

Via the <strong>integrated datalog</strong> the measuring values can be stored on the humimeter RH5 paper moisture meter and additional data can be added. You also have the possibility to use the Autolog function. This function automatically saves measuring values in adjustable time intervals. Onlinemarketplace Airbnb.de, users have access to private living space in all parts of the world. Guests discover their desired destinations in their own way and stay in private accommodations shared with hosts from all over the world.

Not new, but sounds good?

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The basic Concept Behind the economy of sharing is just as little new as the idea of ​​Airnb.de, which is a bit reminiscent of couch surfing - only that it is actually a community and the landlords are also present.

Chesky is allegedly about nothing other than social aspirations: "Sharing is a better way of life," said Chesky at the DLD, not exactly modestly, referring to the story: "It used to be common to swap things or with friends Go on vacation to save money. Society was more of a community.”

Development of Collaborative Consumption

The whole idea is actually historical: After the Second World War, increased consumption and economic growth led to a shortage of resources and increasing isolation People.

Today, this scarcity of resources requires a rethink of society, while the Internet is at the same time a new form of Communication between people - both developments are the basis for collaborative consumption, ”explained Chesky at the DLD conference.

Way with the ownership?

Brian Chesky is convinced of the Success the collaborative consumption movement. There are already numerous manifestations of a culture of sharing, which can be seen in examples such as car sharing, online transport exchanges, co-working, swapping or ride-sharing portals.

Along with that comes one change in the social awareness of ownership: “People share their most personal asset with Airbnb: their home. The fact that so many already live this principle speaks for the collaborative consumption movement,” explained Chesky.

The transition from the industrial to the service society

Perhaps the example of Airbnb shows the transition from an industrial to a service society particularly well: the platform already offers more rooms than many large hotel chains without owning them.

If this continues, the travel and tourism industry can probably pack up! But stop, someone still has to offer the room. Because you shouldn't look at such business ideas with too much euphoria.

Make the world a better place - or your own wallet?

The idea behind it, one should not forget, was created to make money to earn. Airbnb shows this particularly well. Because with all the talk about improving the world, the Airbnb founders are probably not (only) concerned with a better world, but with their own wallets.

In any case, the business idea from Silicon Valley, born from renting air mattresses in one's own apartment, has amazed the tourism industry fast revolutionized and is in this way comparable to Google or Facebook. And probably similar ones too risks, because it is well known that Mark Zuckerberg is not primarily concerned with connecting people, even if he likes to emphasize this again and again.

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