awareness is a limited and therefore hard-fought commodity: seducers lurk behind every tweet. ideas on the economic use of one of our most valuable resources.

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Digital Time Management: Too much at once

Recently on the S-Bahn, back from sports, I read Twitter on my smartphone. Use idle times effectively and stuff like that! With the relaxation it was fast over: I had seven Article discovered that I wanted to read or bookmark.

As I sat there now, with seven browser windows, and still fast my eMails retrieved, it fell off me like scales Eyes: I suffer from a digital attention disorder!

Digital attention disorder: How do we manage to stop

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Until some time ago, I didn't even know that it was such an "illness". Barbara Haag then taught me a lesson. Now I am not a fan of such classifications - one can argue excellently about the “analog” attention disorder.

However, one thing is true about this topic: Im Internet you can quickly get from the stick to the stick: A message here, a click there and an hour has passed. Hundreds of articles can be written about the how and why and we have ours here on Best of HR -® yes also the important topic again and again eMail accepted. This is a very specific aspect: what makes us keep clicking? And how do we manage to stop it?

Identify the whip and key maker

The Solution is very simple in theory: we have to identify those who cheer us up and make things big on the internet – and not allow ourselves to be seduced by them. 'Cause that's it Problem in practice: that texts are usually designed in such a way that they do exactly that: seduce us. In any case, if the copywriters know their craft. I noticed that very much on Twitter the night before last: In the 140-character preview, the texts all sounded super interesting. Well, when skimming through your home screen, not even half of it was worth reading.

Twitter virtuosos skillfully play with the curiosity of their readers. For example, if they write such advance notices: "I know I will never use this app, but I still have to buy it!" And of course everyone wants to know why someone Money want to spend on something they know in advance is unnecessary. If the person in question had just tweeted, "This could be a really exciting app!" – the effect would not have been the same.

How media work: mainly populist!

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Media work the same way. Sascha Lob has been self-critical last week complains about the prevailing populism on the internet and the Dadaist Hugo Ball quotes:

“As a German prophet you have to shout out loud and clear talk. Because the people are hard of hearing. Endless repetitions of a few thoughts ultimately do not fail to have an effect.”

Attention-makers arouse desires

This doesn't just apply to Twitter: Something exciting, important and urgent is being done, desires are aroused, a specific one Information absolutely have to click now, which is actually not that interesting after all. Or that you don't have to read because you've read or heard the content in a different form before.

Our Brain is to blame for the fact that we keep falling into the same trap: It wants to act as economically as possible and sort through or discard the large amount of information that bombards us every day as quickly as possible. Therefore we perceive only very selectively. Strong stimuli that trigger feelings are processed faster and better than information that is not emotionally involved. And so we are much more likely to respond to suspenseful stories than to boring messages – which may contain the more interesting information.

Against Divided Attention Disorder - just do not click

The solution? Above all, that we are aware of this mechanism. And click less on such tweets or articles. If the Success does not happen, the copywriters will perhaps annoy us less with such messages. Perhaps an idealistic assumption. But maybe not far-fetched at all if you listen to Gunter Dueck, who talked about people who make things urgent – ​​and how to deal with them:

“We have to Welt teach them to check their own actions for creating time distress in others. The world is not naturally hectic.”:

In this sense: just don't click!

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