Candidate can learn a lot from their potential employers. How to be Brand sets up, for example, as employee branding, analogous to employer branding Corporate, The joke here: Instead of searching for yourself, let yourself be found. You can find out how to do that here.


Self-marketing - an important factor for career success

More than ever, companies are fighting for the best minds on the job market. They attract with sabbaticals, ipads and flexible working hours to win the talents for themselves. It is close to the idea that the demanded workers can sit back and wait to be found. Or?

So light However, it is still not for the individual on the way to a dream position: Today more than ever, a key factor for professional success is good self-marketing in the form of your own employee brand. This describes how you present yourself as an employee in public and – particularly important – how you are perceived.

3 Tips for Employee Branding

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The basis for a successful employee brand is that the individual can Power and successes and communicates them accordingly - be it in the Curriculum vitae or in discussions with superiors or network partners. The starting point for this is a deep self-reflection. Central questions:

  1. What can I do really well?
  2. What can I do even better than others?
  3. In which projects was I successful and what were the success factors?

Employee brand and application process

Feedback from colleagues, friends and, if possible, superiors, also provides valuable tips and additions for self-reflection. Does the self-assessment coincide with the external assessment? Or do the image of others and oneself differ from one another? If so, it may be due to the fact that the individual underestimates or overestimates himself in some points, or that he has not yet achieved his strengths clear could show and communicate enough.

As soon as there is clarity about expertise and personal success factors, these need to be transferred to the application documents. In addition, a suitable oral brief description - a kind of “90-second spot” about yourself - should be developed. In this way, you can get to the point of what you “can” and “want”.

Stay authentic and communicate purposefully

Important for all engagements and all discussions: authentic remain! The Effect Even the most professionally designed written and personal appearance fails to make an impact if the potential client, employer or network partner gets the impression that the profile presented does not correspond to the core of the Personality of the applicant.

The second principle is: Communicate with target groups. This means that the individual should always keep the addressee's concerns in mind. In the best case, you present yourself as a “problem solver” for the interlocutor.

Position yourself on social media platforms consistently

In order to strengthen your expert status, it is advisable to create a personal website or blog on your own subject. Specialist communities are also increasingly found on the social web, for example on platforms such as facebook, Xing, LinkedIn or Experteer, together with whom you can work professionally Network can expand.

It should always be considered which image you want to convey of yourself and how you present yourself there accordingly. Because the target group is very heterogeneous. Think product: Everyone should emphasize what distinguishes them from others – and how others already do successfully has supported. This includes example projects, references or success stories.

The Internet as a personal career platform

But not only Career-Networks are relevant for the employee brand. HR and Headhunter may also be interested in Facebook-Profiles, personal blogs and other activities on the social web - because here you can find out about the classic ways also take a picture of the potential applicant.

You should be aware of this and only share content with the interactive public, which would also be revealed in life outside the Internet. My tip: Everyone should take care to draw a uniform picture of themselves on all channels - on and offline. Then there is nothing to prevent a strong employee brand.

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