The best and most effective way to find a new job that fits your skills is to be recommended. Social media helps. Deciding is how to use it.

Reservations about modern forms of communication

In Germany, the reservations about social networks are great: useless steam chatter and stupid self-expression are common prejudices. With Google+ there is already something new again - who should keep track of it? Slowly, however, people are realizing that you can also use social media useful can use: For example to Job Search.

In the USA, trendsetters in many things, one is already one step ahead: According to the current Social Recruiting Report 2011 by Jobvite, 64% of the Companys Employees found through social networks. And: The hiring rate for applicants who submitted via product came is ten times higher than with conventional applications. Reason enough for job seekers to take a closer look at social networks.

Please don't look aimless

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Who in each Network creates a profile and hopes the dream employer will drop by, appear aimless and disinterested. One can give a worse signal to his Executive not give in spe. Who awareness want, must communicate! So posts draw up, make recommendations, interested Ask place. Networking means reaching out to others People to go in and out. This is the only way to get to know employers at all. And that takes time. It is not for nothing that communication consultant Klaus Eck recommends spending one hour a day on each network for professional use.

There will fast clearthat one cannot serve all networks as an individual. What helps: Select. Because each one is different. Xing and LinkedIn are examples Business-Networks and for professional Appear designed. technicalebook and Twitter are more of a private nature, but are now also used professionally by many. But: Anyone who obsessively tries to squeeze comments into 140 characters on Twitter in order to come across as casual is just as implausible as someone who is serious at all costs on Xing act want. Or to put it another way: the network has to match the personality and target group. Better not to be there at all than only half-heartedly!

Every network works differently

Martin Salwiczek from LVQ knows that different social networks function fundamentally differently Further Training GmbH. For years he has explored the possibilities of the Internet when looking for a job with further training participants. With Xing, he says, many appreciate the slowness, because they don't have to communicate constantly, but contacts are manageable sortieren and find out about events.

Looking for a job here still works in a comparatively traditional way, as Salwiczek explains: “A rather reserved participant created his Xing profile in such a way that he could use it for his Industry could be found and searched specifically for suitable offers. So he ended up on the profile of a production manager and looked at it without making contact. However, the production manager noticed the visitor and made him a job offer.”

The matching has to be right

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However, the matching has to be right for this. Because we find with search engines Jobs and applicant profiles only because they are provided with appropriate titles and keywords. However, a job search only works so quickly and practically if you can also enter suitable search terms in the fields - for example with clearly defined, light understandable job titles. For more and more people, this is one Problem. Career consultant Svenja Hofert knows how difficult it is to find suitable jobs on the job market.

Because there are often different names for the same activity: “What kind of job am I looking for when I’m in the Marketing want to work with supporting activity? The corresponding job can be advertised as a marketing assistant, but also as a project assistant or chief secretary.” According to Hofert's research, it only gets really difficult with highly qualified positions that require specialist knowledge. Because: "The same activities in the field of sustainability could be found under 'researcher', 'manager sustainability', 'employee sustainability' and 'expert sustainability'."


Semantic search as a solution?

A semantic search, which already exists in part, could be one Solution be. However, not the Technology the problem, but rather the professional requirements that are changing more and more quickly as a result of technical development: it is creating new professions even before there is a name for them, let alone one Vocational Training would exist. With that, completely different people have to Methods of job hunting are being developed that require more than simply matching supply and demand.

This includes, for example, the willingness to publicly exchange information about private matters with others and thus build up a network from which unexpected opportunities can arise. Just real social networking. According to a Kienbaum study, this is precisely what many applicants are suspicious of: they fear exposing themselves. It from pure Anxiety however, letting it be means forgoing real opportunities. The programmer Regine Heidorn, for example, tweeted about her hobby geocaching as @bitboutique. In dialogue with others, the Idea of mobile-guided excursion. For this, Heidorn finally got a teaching position at the University for technology and Economy Berlin. And says in retrospect: "I would never have thought of writing that in my profile. And also didn't think with this one Expertise to be asked.”

75 percent of job offers via social media?

Heidorn found 75 percent of her jobs via Twitter in the past five years. But she doesn't fit into any scheme: She dropped out of several humanities courses and an apprenticeship. Objective- And yet she is not without competence: As a programmer, against the Flash trend, she specialized early on in CSS or frontend development and templating, a specialist book followed. And she also takes uncomfortable positions in public: “Potential clients are happy when I tell them exactly what they need - and what not. And they trust me because I am critical and honest: if I can't do something, I recommend someone else. "

Your own personality as the key to successful referral marketing, which can be conveyed much better in “private” networks? Heidorn explains: “At Xing, I can only write down my competencies, but I can also communicate with people via Twitter - and this so briefly and concisely that people read it even when they have little time.” No wonder that many too Employers have had better experiences here: According to the Social Recruiting Report, Facebook and Twitter are the better sources for recommendations than business networks - and thus point the way to the job search of the Future.

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