Employees Finding is not difficult, keeping good ones even more so - could be the motto for many Company ring. But what do companies do to keep their good employees? And which companies are special successfully?

retention management 1

How does retention management work?

LinkedIn co-founder Konstantin Guericke goes unusual waysto get to know employees and business partners better: He is on the move. "Special experiences with hiking or eating together weld people together," says Guericke, who has worked in various companies after LinkedIn and is now a partner in Berlin-based venture capitalist Earlybird. "It's about building trust," he explains his philosophy, which could be the credo of employee retention - and this is urgently needed in the dynamic IT and digital industry. Because according to a current study by Bitkom, there is a total lack of 41.000 IT specialists in Germany, just in the ITCIndustry 16.500 positions are vacant. But frequent fluctuation is also a hindrance growth and innovative strength - for example through constant new training or because of the bureaucratic effort. For example, companies are obliged to “archive personnel files for 10 years and keep them available at all times”, as Regina Mühlich, data protection officer at AdOrga Solutions, explains.

It is therefore not only important for companies to find good employees, but also to retain them in the long term. According to a study by Leuphana University Lüneburg, 37% of the companies surveyed rely on financial incentives for retention management, another 37% on an improvement in corporate culture, and 13% each pay attention to one positive management culture and take care of them Work-learn-Life-Integration. The study also shows that employees cannot be retained in the long term solely through financial incentives. More successful are those companies in which the employees also personally identify strongly with their job.

From start-up to long-established family businesses


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