There are many courses apart from the well-trodden ones ways – for example in the event industry. Reason enough to go into theCourses in the field of event management.

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event management

Became an academic Vocational Training Some time ago people were laughed at in this area and viewed in-company training as better preparation for professional life, but this attitude has been changing over the last few years.

More than 50 billion euros Turnover is what the event industry does every year in Germany alone. And the industry is growing. Meetings and events are primarily used as marketing tools, but also as multimedia events in the Economy, in leisure and culture, in sports, in communities, at scientific events, in tourism and trade. Other fields are leisure activities and incentives, i.e. events to motivate employees.

The demands on the next generation

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This huge market results in the need for well-trained junior staff. You need to make events unique, widely reported and talked about. In an age of information overload, it is vital for companies to awareness to get. Events are an essential part of the marketing mix. They can be used to convey information and messages that are very target group-specific and long-lasting.

In addition, well-done events have an advantage over many other forms of advertising that should not be underestimated: They are interaction-oriented, contact-intensive and have a high activation potential with low wastage when addressing the target group. This improves a company's image Company or a Brand, raise awareness, help create new customers to win and bind this Customer to the company for as long as possible. And this is exactly what well-trained event managers are needed for.

Course Contents

In the field of event management, there are only a few courses that are solely geared towards events. In most cases, combinations of closely related fields of activity such as sports and event management or trade fair, event and congress management are offered. The advantage is that the graduates are also in work areas at the interface of event and other Industries can be used.

In addition, there are also many dual study programs in event management. This particular model includes the Combination developed by Study and company training. The students (and trainees at the same time) alternately spend three months in the training company and three months at the university. This enables a very strong transfer of theoretical and practical knowledge.

Within the course of study, the event organizers will meet the following content:

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In addition, lectures from the field of soft skills, such as rhetoric, Presentation or foreign languages ​​to the content.

Prospects after graduation The fields of activity for event managers are varied. There are certainly courses that can offer a wider range of post-graduate employment opportunities, but there are also numerous job opportunities for event managers, for example ...


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