There are many courses apart from the well-trodden ones ways – for example in the event industry. Reason enough to go into theCourses in the field of event management.
Became an academic Vocational Training in this area was ridiculed a while ago and in-company training was the better one Preparation with regard to professional life, this attitude has been changing for several years.
More than 50 billion euros Turnover is what the event industry does every year in Germany alone. And the industry is growing. Meetings and events are primarily used as marketing tools, but also as multimedia events in the Economy, in leisure and culture, in sports, in communities, at scientific events, in tourism and trade. Other fields are leisure activities and incentives, i.e. events to motivate employees.
The demands on the next generation
This huge market results in the need for well-trained junior staff. You need to make events unique, widely reported and talked about. In an age of information overload, it is vital for companies to Attention to get. Events are an essential part of the marketing mix. They can be used to convey information and messages that are very target group-specific and long-lasting.
In addition, well-done events have an advantage over many other forms of advertising that should not be underestimated: They are interaction-oriented, contact-intensive and have a high activation potential with low wastage when addressing the target group. This improves a company's image Company or a Brand, raise awareness, help create new customers to win and bind this Customer to the company for as long as possible. And this is exactly what well-trained event managers are needed for.
In the field of event management, there are only a few courses that are solely geared towards events. In most cases, combinations of closely related fields of activity such as sports and event management or trade fair, event and congress management are offered. The advantage is that the graduates are also in work areas at the interface of event and other Industries can be used.
In addition, there are also many dual study programs in event management. This particular model includes the Combination by Study and company training. The students (and trainees at the same time) alternately spend three months in the training company and three months at the university. This enables a very strong transfer of theoretical and practical knowledge.
Within the course of study, the event organizers will meet the following content:
- Trade fair planning
- Cost and performance accounting
- Planning / realization of fairs, congresses and events
- market research
- concept development
- Business Administration
- Project management
- event organization
In addition, lectures from the field of soft skills, such as rhetoric, Presentation or foreign languages to the content.
Prospects after graduation The fields of activity for event managers are varied. There are certainly courses that can offer a wider range of post-graduate employment opportunities, but there are also numerous job opportunities for event managers, for example ...
- at organizers, ie business enterprises, interest and scientific associations, radio and television, and more.
- at event venues. These include conference and congress houses / hotels, arenas, “special event locations” as well as trade fair and exhibition companies and museums.
- for service providers such as event agencies, marketing and advertising agencies, equipment, etc.
- in sports / leisure and cultural associations and also in associations of these sectors.
- Depending on how you also set your personal focus during your studies and what practical experience you have gained through internships and co-working, there may of course be other career opportunities outside of this overview.
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