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By Jörg Romstötter (More) • Last updated on October 20.01.2024, XNUMX • First published on 23.01.2018/XNUMX/XNUMX • So far 4389 readers, 2227 social media shares Likes & Reviews (5 / 5) • Read & write comments
Companyswho have no staff shortages? Although they maintain their market position only through excellent Employees can hold? And without a marketing budget? Goes through Guidethat follows recommendations.
Close regional market of orders and potential employees. Only professionals with a high quality awareness.
No free ones on the labor market Candidates. Hardly any budget for personnel marketing. And yet there are no worries about skilled workers or young talent. Just how do many small and medium-sized companies do this?
Executives are the multipliers for vision, Set and thus the company's own values. How they behave in many situations of everyday leadership has a direct effect on this Behavior of each individual.
Just as every single person behaves daily, so does the company as a whole. So far, so well known. The only question is, why the list of vacant positions of well-known companies are not getting shorter? Too few to know how good they really are? Or maybe they are not as good as they are?
How to talk about a company in employee and candidate circles, is the sole existing employer brand.
A meaningful profile with the Application motivating testimonials on kununu and Co are basic features, such as passing the driver's license test. How well a company really “drives” is shown by personal recommendations given by employees clear better.
Before we can think of an extremely effective measure that is reliable enough to flush the right people into your gates, you have to Ask can answer positively:
Any given Suggestions falls back on us. That's why we want to let others know what's an advantage for us. We use it to show how good/ clever/ skilful/ informed we are and what high standards we have. At least we want from others recognition for our good Choice. Maybe we even want to be envied.
By recommending the right people to you as an employer, you automatically get more of the “right” ones. Because every referrer wants to shine with you through his successful recommendation.
It is not enough to force an employee recruitment program on the intranet with cash bonuses. Because there is a reason why even long-standing and convinced employees do not actively recommend their employer. Because usually it's up to the conceit:
And then, stay on the ball and do your best to support your A-staff in their efforts. Don't forget to give them a very appreciative reward for their successful efforts. And a premium that they absolutely love. It won't always Money .
A single measure is never a panacea. Especially not in the complex field of employer branding. However, the effectiveness of a measure often only unfolds when it is most consistent Implementation. You need time, money and competent action managers for this. Especially when recommending.
A strong employer brand can only be created through day-to-day activities. And only the optimally coordinated Marketing-Mix of different Measures makes potential employees aware of the employer brand I aufmerksam.
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Jörg Romstötter is a graduate engineer and makes the effects of nature usable for work and life. The engineer, business economist and certified coach founded and ran a company with over 300 employees for a large agricultural organization. In countless days outside and on over 50 journeys in the great natural spaces of the earth, he opened up the comprehensive benefits of nature. Among other things, he succeeded in traversing the High Atlas Mountains for the first time in Morocco lengthwise on his own. Today he gives lectures as an author, coaches and travels with his customers to special natural areas such as desert, tundra and taiga, which help them to find themselves. All texts by Jörg Romstötter.
Very nice article that puts it in a nutshell. Employer brand is ultimately only a result of strategic management and no result, a short-term campaign!
Thank you for your comment, you are absolutely right. Unfortunately, not all employers have recognized this yet.
Regards
Employer Branding: Become an Employee Magnet as an Employer Brand - Recommended contribution PcZdBrQI0P - Recommended contribution xlMJhPrAHS
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