Employer branding & recruiting via social media: It depends on the corporate culture

There is a lot of very interesting research on corporate cultures that changes the way a company sees itself Company describe. Such self-images are also reflected in companies viewed as a whole, i.e. as the mood of all actors who work in this company, from the board of directors to IT specialists to workers on the assembly line.

Lack of authenticity as a threat to the company

The network demands its own kind of Intelligence and the experience. Are instruments chosen that dem Character, contrary to the essence of this company, it is not just not being authentic that is dangerous for the company's reputation.

It also gets into the situation of rushing breathlessly after a development and at the same time reflecting on its own grown values verlieren.

The culture of the company is important

The books on the subject (advertising)

I'm not using the word here for staying in Status Quo, but I'm talking about the fact that it useful Yes, it is necessary for survival to take a very close look at the development that needs to be tackled at this moment.

And it makes sense to look at the culture in this company very closely. For this we have to go into more detail.

From the self-understanding of the individual to the company

This works somewhat analogously to the self-understanding of an individual:

• Am I rather a person who likes to push things quickly?
• Am I someone, too many discussions extremely annoying?
• Am I more someone who really enjoys working in teamwork?
• Is the feeling of having managed something together, important to me?

Logic and action logics of the individual

Discounts for your success (advertising)!

A very illustrative model is that of the American social psychologist Clare Graves, who derived from the evolutionary development of the People constantly oscillating between being a lone fighter and a spirit of community, has researched five logics of thinking and acting that are characteristic of companies.

Those are the power that Order, the Performance, community and integration. This logic of thinking and acting strongly determines how we work together in the company and in teams.

What to do when teams merge with different action logics?

Let's just imagine two teams to merge, one of them is absolutely team-oriented (action logic community), proud of the jointly achieved result.

The other is based on performance and once again on the performance of the individual; it counts on what the person has achieved or who has achieved without the community. The misunderstandings are practically popping up and can sometimes turn into war.

Power or order - what matters?

Or the logic of action power: what is important here is what the Executive says, or the logic of action is order: the main thing is that things take their orderly course, too much lateral thinking gnaws at the foundations. Every culture has its justification, none is just right or wrong, it always depends on the context.

But what is that formative for a Internet-, an online culture? As a rule, co-determination, dialogue-oriented processes, lateral thinking and at the same time the emphasis on subjective understanding.

The 5 revelations in the Graves model

It is a very colorful mixture and such an understanding in the company to endure requires maturity, requires an integrative culture, the fifth stage of the Graves model:

A corporate culture that can deal with contradictions, the openness that it demands can also tolerate when it is in Criticism towards the company.

Classic corporate cultures are afraid of the Internet

One can imagine that in a highly autocratic company, in a company where the self-understanding about beam and guide figures is transported, the diversity, the imponderability, which includes an on-line culture, has a terrifying effect.

A company that still predominantly defines itself as the classic organigram, with box-shaped competencies, in the interspaces of which so far vacillation, will not yet be ready for the anarchy of the net culture.

Anarchy of the net culture

Because the network culture promotes the small, practically uncontrolled growth communities between the fixed hierarchical levels. The communities that cross hierarchies and professions to organize and the Opinions do in the company.

In such groups IT- Department heads, accountants and marketing staff appear in a colorful mix.

The balance Sheet

The growing need for network communication - also in Recruiting – companies cannot avoid it in the medium term. However, you should ask yourself very carefully whether you are currently ready for this, have the maturity or whether you should work on your corporate culture beforehand, i.e. take the first step before the second.

There are validated test and diagnostic tools and tailor-made consultations and coachings, with the help of which companies can develop in a targeted way to get the right train at the right time.

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99€Buy

Advice on success, goal achievement or marketing

You have Ask round to Career, recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00€ / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99€Buy

Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de

79,99€Buy