In order to permanently set your own company to "Future“ is a balanced one Balance between adaptability and potential development is essential. You can do that with Changemanagement and the appropriate culture of innovation.

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What secures sustainability?

Charles Darwin already knew that the species best able to adapt would be those that survived through evolution. Applied to today's corporate world, this means: the environment and the needs of People and Society keep an eye on. There's no point in the great Technology of Spiegelto hold a reflex camera when the majority of people cannot afford it or cannot use it, but can take sensible photos on the mobile phone or in front of it on the digital camera with the push of a button.

Here, a change, an adjustment must take place, which eventually leads away from the actual core business. Smartphones have never been designed to replace the flashlight - but if you look around, that's exactly what happened. The awareness that entrepreneurial activity always has a social relevance is becoming ever more important.

Company: Responsible for a better society

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Companies have a responsibility to take on and contribute to creating a better society. Play it Guide and Leadership a significant role. It is important to ask what specific focus needs to be set in order to Set to fulfill and with which Competencies and resources that can be achieved.

Market and competition observation, assumption of responsibility, constant interest research and the unconditional will to let go of the old and accept new things are key components on the way to the company's future.

Promote potential development

The second forward-looking factor is the development of potential within the Company. Common practice, but unfortunately absolutely inefficient, is verbally demanding employee potential. So the statement is exaggerated: “So, I chose you because of your potential in the area IT-Development discontinued. Now please show it, develop it further and if possible fast.” Instead, a breeding ground from which potential can sprout must be sown in the company itself.

The three basic salutogenetic principles are important for this

3 principles: comprehensibility, design, meaningfulness

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To a company sustained to make it sustainable, to become coherent Employees needed, which are characterized by dealing with crises, resistance and changes efficiently and confident to deal with In order to find and keep these employees, the three principles mentioned above are crucial. Because that's what people are looking for. Only in an environment in which all three basic principles are sufficiently considered can employees fully develop their potential.

  1. The first component is called comprehensibility. When employees do not understand why they are doing something, they are isolated from the action. The answer to the question of why is essential because it describes the reason for the activity, the purpose or the conviction. It is important that leaders ask honest questions that have a transformational power and provide valuable insights. Am I in the right place, do I have enough leverage to make a difference?
  2. The second principle is designability. When employees in an organization feel that they can not actively participate in the work process with their own actions, they either become ill or they run away. In both cases, they no longer put their potential at the company's disposal. In addition, designability also means the ability to actively shape relationships between employees and leaders. In many companies there is now an obsessive-heartedness that consists of embraces and emphasizes casualness. The Bussi superficiality but rather the employees with additional constraints, instead of taking away these. Creativity is always an encounter at eye level.
  3. Meaningfulness has become increasingly important, especially in recent years. People do not just want to do some work. Instead, especially young people are increasingly looking for the meaning behind and in their work and a proof that their own work also has an effect in the world.

Satisfaction and appreciation become essential

The corporate world is constantly and constantly changing. In recent years in particular, however, Generation Y, digitization and globalization have added a speed that did not exist before. In order to be able to react appropriately, companies have to Strategies rethink and develop new routes in terms of a healthy, coherent and sustainable corporate culture.

satisfaction and Esteem on the job is not a "nice to have", but essential in terms of corporate health, which is carried into the teams by committed managers. The core issue, which is often still lacking, is leadership. Leaders need an authentic set of values ​​in order to be able to react appropriately and coherently even in crisis situations. Only those who genuinely care about their employees, who not only hear what they are saying but also have a feeling for what they need, who creates an encounter on a human level, can meet these needs and thereby create a work environment that attracts and encourages held and carried by humanity.

Conclusion: Companies must remain decisive even in times of crisis

Organizational too resilience, i.e. the ability to remain capable of making decisions in times of crisis and upheaval, or to quickly recover from problems as a company, will be a future-oriented factor. Companies must ensure that they can demonstrate excellent products as well as process reliability and excellent employee behavior.

Last but not least, future viability can be ensured by closely observing the market and not simply ordering the potential development of employees, but actively working on it. Staying in a state of complacency is poison for people and businesses. Instead, plug everyone Energy into a company that will still be equally attractive for employees and the day after tomorrow customers is - and that only happens through constant change.

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