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By Anne M. Schuller (More) • Last updated on October 13.02.2024, XNUMX • First published on 28.04.2014/XNUMX/XNUMX • So far 5240 readers, 1120 social media shares Likes & Reviews (5 / 5) • Read & write comments
Companys can they Future only achieve if they Intelligence and attract the full creative power of top talent. Because the market is merciless.
Something big is afoot. A new game is being played. We're in the middle of the biggest Changeprocess of all time. A paradigmatic change in living, buying and working styles has long been obvious. And the customers know no mercy. The change from a classic pyramid organization to a network company now has to happen at breakneck speed. Digital transformed bold suppliers with fresh ideas the market stunning fast Ahead.
And the "wisdom of crowds" has long since taken over, almost unnoticed by most companies. What that means? Today decide especially your own customers about whether new customers come and buy. And your own Employees play a key role in deciding who attracts the best talent.
Appropriate internal framework conditions and a leadership culture geared to this change are unavoidable, so that it is possible to be permanently enticing in such markets.
But while everything is changing outside, the managers in the company are strolling through the rituals of the past century with valuable rituals:
Top-down formations and hierarchy, silodenke, insular solutions and departmentalisms, control and instructional culture, budgeting marathons and key figure management, cumbersome reconciliation and traditional communication processes are just a few of the key words of many.
The companies are trapped in their own systems. And they will not fail in the market, but in their structures. Because with tools from the day before yesterday, the future can not be packed.
An rethink is now urgently needed inside, in the company's internal interaction. The most important buzzwords are: open, flatten, widen. Networking and collaboration are the keywords for Objective. A timid refreshment of the existing is not enough. E.
A realignment is required instead. Much must be given to a creative restlessness and much of a creative destruction (Joseph Schumpeter) in order to create space for something new, more suitable, and to equip oneself for the competition of the future.
As before, there is no option. A re-start is up. Even before technological and product-based innovations, management innovations are required. Only to. The rules will never be the same again.
As before, there is no option. Rather, seven key tasks are to be tackled:
The digital natives and their Startups-Founders grew up in a digitally networked environment. They constantly move in swarms that make their home in the far reaches of the web.
This makes them miles ahead of established companies. And they have to rethink if they want to be competitive in the future!
The established companies don't want to catch up verlieren, they must learn to understand as soon as possible how social networks work effectively and how swarm intelligence can be used effectively.
Swarm intelligence is understood as the “wisdom of the many”, a more or less self-organizing collective intelligence that can generate a variety of innovative ideas beyond administration and bureaucracy.
Achieving breakthrough innovations undoubtedly requires the expertise of specialists. And sometimes it needs the strategic one Hand an energetic boss.
But lonely decisions can light lead to the abyss. Deadly for the innovative power of a Organization it is, however, when everything awaits the roar of the silverback as if frozen.
Of course, also in networks there are authorities to follow. But the blind obedience that is still pronounced in closed organizations does not exist here.
Leadership-Art will be called in the future positive To combine leadership effects and employee swarm intelligence in a goal-oriented manner - and to find a cooperation that also actively integrates customers in all stages of the value chain.
Years ago, sociologist James Surowiecki used many examples in his world bestseller 'The Wisdom of the Crowds' to show that a group is usually “smarter than its smartest member”.
However, only when their composition is inhomogeneous. For homogeneous groups, ie those with similar members, tend to conform, to consensus, to handle routines - and rarely to explore new ones.
The gain of an inhomogeneous group results from the different ways of thinking of its members and a willingness to experiment.
However, the group can only make wise decisions if it is independent in forming its opinion, if each participant has access to everything that is relevant to the decision Background has and if he has his Opinions can express freely. The group must also be able to meet – virtually and in real life.
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Anne M. Schüller is a management thinker, keynote speaker, business coach and multi-award-winning bestselling author. She has been repeatedly named Top Voice by the business network LinkedIn. The business administration graduate is considered a leading expert in touchpoint management and customer-focused corporate management. She is one of the most sought-after speakers in German-speaking countries. For more than 20 years she held management positions in sales and marketing at various international service companies and received several awards. In 2015 she was inducted into the Hall of Fame of the German Speakers Association (GSA) for her life's work. Touchpoint management, customer loyalty and referral marketing. She also conducts power workshops on these topics. Your Touchpoint Institute trains certified Touchpoint Managers. Her clientele includes the elite of the German, Austrian and Swiss economy and Managementbuch.de is one of the most important management thinkers. Her bestseller “Touch.Point.Victory.” is Trainer Book of the Year 2016. Her bestseller “The Touchpoint Company” was named Management Book of the Year 2014. Her bestseller “Touchpoints” is SME Book of the Year 2012. When it comes to the subject of customers, she is one of the most cited experts. More information at www.anneschueller.de and www.touchpoint-management.de All texts by Anne M. Schüller.
7 Key tasks to the goal
1: 7 key tasks to the goal
RT @SimoneJanson: Preparing companies for a new business world - Part 1: 7 key tasks to the goal -
Preparing companies for a new business world - Part 1: 7 key tasks to the goal: Under… #Profession #Education
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