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By Simone Janson (More) • Last updated on October 26.12.2023, XNUMX • First published on 03.06.2021/XNUMX/XNUMX • So far 7946 readers, 3156 social media shares Likes & Reviews (5 / 5) • Read & write comments
employer and Candidate often have different ideas. This is how applicants should be confident and authentic be – but please not too much. But how should HR react when exactly this occurs?
Who confident may applicants be? And would every applicant who behaved like that be thrown out the door with an octagon – or not? At this point I would like to take up an older, but still very exciting and appropriate example that is simply too beautiful to let it disappear into oblivion:
A job interview at Springer in which an applicant is hard to beat for his audacity. He telephones, ignores the waiting personnel and at the end hits them with his own Concept with a military tone around the ears.
At first you tend to dismiss the whole thing as funny, but not serious advertising. However, the applicant has three decisive qualities:
I admit, of course, such behavior is excessive in a real job interview situation. Nevertheless, it invites you to take part in an interesting mind game - also with regard to the possible future shortage of skilled workers: What happens if applicants simply turn the tables?
Employer branding and a shortage of skilled workers Companys before the question: what happens if an applicant im job interview appear very self-confident? Is that creative and realistic? And what happens if you actually appear like that in an interview, no matter what company? Anyone want to try it and report back? I imagine interesting.
It must be said, however, that Springer was not looking for employees at the time Boy Entrepreneurs, so-called media entrepreneurs - that makes the appearance in the video more logical. Perhaps you have actually recognized that you are not sustainable without really creative minds? By the way, the job description reads like this:
MEDIA ENTREPRENEURS is an initiative of Axel Springer AG for the implementation of business models related to digital media. For this we are looking for talents who are so innovative that not only new jobs are invented for them, but entire companies are even founded. Are you the creative doer with an entrepreneurial spirit who wants to shape the media of tomorrow? Then we offer you ours Expertise and our know-how from over six decades of international media experience, a large network of experts and the optimal working environment - individual and suitable for you and your plans. Inspire and convince us of your ideas, we are curious.
As a company, you could now strike back just as creatively and confidently. Like Jung von Matt some time ago. They not only make a name for themselves again and again with tasteless advertising, for example with the Castor transport.
Instead, in this example, they also advertise on their own behalf. Personnel marketing, to be more precise. Because the advertising agency was looking for reinforcement in the art direction at the time.
I'm on the via Twitter Idea I aufmerksam become. The way is really creative, you can't complain about that - and above all it reaches exactly the target group:
Where other Facebook- Designing pages or tweeting a bit, the advertisers deliberately took a completely different route: They asked 15 photographers to help them. Because photographers regularly pass their work around in creative offices. The art directors leaf through the folders. And so you can now find little references to job offers at Jung von Matt in the photos of the 15 helper photographers. Target group-specific addressing!
But there is also Criticism at the creative SALE – by Robert Voigt, for example, who criticized the love of detail above all the implementation:
“The approaches are in Order, but still act the clues in most photos carelessly pasted on. Maybe it has to be like that, so that the message is noticeable at all." And has another creative idea for less attractive jobs: “What do you think? Will the rubbish collection soon advertise vacancies with labeled rubbish bags?”
But another aspect is also worth considering: how will the competition react if Jung von Matt gives them such a Employees relaxes? What so nice as trojan Recruiting is in fact brazen poaching bordering on unfair competition. And even if that didn't happen at the time: Such a campaign could backfire for companies that want to take up this idea - for Jung von Matt as well as the photographers and art directors involved.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
[…] I would like to present you with a funny video that turns the tables for once: All power to the applicant during the interview. Matching this with my interview ZEIT ONLINE on the subject of self-confidence to the new [...]
In my opinion, there can be no question of a concept - it is precisely this point that creates the final punch line (“Don't look in, I said!”).
I think Springer is NOT looking for someone like that - but they address people who understand what is happening in the video and what is being talked about. It is likely that they want someone who is self-confident but polite - and who has a concept that you can really read.
The spot is great and shows the stronger position of applicants or employees in view of the shortage of skilled workers / demographic change. In the future, companies will increasingly “apply” to potential employees.
Anyone who knows how to use the internet to present themselves - which can also be done soberly in the form of a specialist blog that has been privately run for years - will be noticed by smart companies without a targeted search.
As in the commercial, however, nobody should treat their interlocutors - regardless of status and other power relations. It's the 20th century, not sustainable and not in the interests of the company. The future belongs to a more honest corporate culture based on partnership. Maybe the spot will make you think about it.
The only sympathy with the applicant in the spot: He has a concept. I like this as a content preparation. And just not the kind of preparation, which is above all a good impression of the applicant artificially generate.
Search f. Article in world Your opinion: What happens if applicants just turn around the spit like here in the ex.
Search f. Article in world Your opinion: What happens if applicants just turn around the spit like here in the ex.
Search f. Article in world Your opinion: What happens if applicants just turn around the spit like here in the ex.
Hallo,
the video clip evidently really stimulates discussion and in terms of range it is really great. Whether it brings the right applicants - remains to be seen (or not).
The discussion, incidentally, in several places on the web. Articles can be found at:
Recrutainment blog, detailed article and various comments:.
- WollmilchsauTV 39: Does employer branding have to amaze ?!
http://www.youtube.com/watch?v=-YZDFEyLPwQ
And in the HR BarCamp Group on Xing. If you are registered at Xing, you can follow it and get involved:
Best regards,
Christoph Athanas
Thanks for the hints! What I'm looking for, however, are opinions about what happens to such an applicant - not about how good or bad the video is!
Search f.Artikel i.Welt Opinions / Quotations: As an applicant d.Spieß synonymous times turn around? Bsp Please comment on the blog! Thank you!
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