employer and Candidate often have different ideas. This is how applicants should be confident and authentic be – but please not too much. But how should HR react when exactly this occurs?
- Brazen is cool: self-confidence or cheek?
- The concept counts: How applicants convince with quality
- Self-confidence in the job interview: what if ...
- What are companies really looking for?
- Creative personnel marketing of companies?
- Target group-specific instead of social media
- Bold business woes?
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Brazen is cool: self-confidence or cheek?
How confident may applicants be? And would every applicant who behaved like that be thrown out the door with an octagon – or not? At this point I would like to take up an older, but still very exciting and appropriate example that is simply too beautiful to let it disappear into oblivion:
A Job Interview at Springer, in which an applicant can hardly be surpassed in his audacity. He calls, ignores the waiting personnel and ends up hitting them with one of his own Concept with a military tone around the ears.
The concept counts: How applicants convince with quality
At first you tend to dismiss the whole thing as funny, but not serious advertising. However, the applicant has three decisive qualities:
- He is very self-confident and therefore incredibly convincing in itself.
- And he takes an old rule to heart: He gives men and women the cold shoulder first, which is clearly irritating to them. But be careful, quite a few people jump on disinterest.
- After all, he also has a finished concept in his pocket, which underlines his skills. Say: He knows what he wants.
Self-confidence in the job interview: what if ...
I admit, of course, such behavior is excessive in a real job interview situation. Nevertheless, it invites you to take part in an interesting mind game - also with regard to the possible future shortage of skilled workers: What happens if applicants simply turn the tables?
Employer branding and a shortage of skilled workers Company before the question: what happens if an applicant im job interview appear very self-confident? Is that creative and realistic? And what happens if you actually appear like that in an interview, no matter what company? Anyone want to try it and report back? I imagine interesting.
What are companies really looking for?
It must be said, however, that Springer was not looking for employees at the time Boy Entrepreneurs, so-called media entrepreneurs - that makes the appearance in the video more logical. Perhaps you have actually recognized that you are not sustainable without really creative minds? By the way, the job description reads like this:
MEDIA ENTREPRENEURS is an initiative of Axel Springer AG for the implementation of business models related to digital media. For this we are looking for talents who are so innovative that not only new jobs are invented for them, but entire companies are even founded. Are you the creative doer with an entrepreneurial spirit who wants to shape the media of tomorrow? Then we offer you ours Expertise and our know-how from over six decades of international media experience, a large network of experts and the optimal working environment - individual and suitable for you and your plans. Inspire and convince us of your ideas, we are curious.
Creative personnel marketing of companies?
As a company, you could now strike back just as creatively and confidently. Like Jung von Matt some time ago. They not only make a name for themselves again and again with tasteless advertising, for example with the Castor transport.
Instead, in this example, they also advertise on their own behalf. Personnel marketing, to be more precise. Because the advertising agency was looking for reinforcement in the art direction at the time.
I'm on the via Twitter Idea I aufmerksam become. The way is really creative, you can't complain about that - and above all it reaches exactly the target group:
Where other Facebook- Designing pages or tweeting a bit, the advertisers deliberately took a completely different route: They asked 15 photographers to help them. Because photographers regularly pass their work around in creative offices. The art directors leaf through the folders. And so you can now find little references to job offers at Jung von Matt in the photos of the 15 helper photographers. Target group-specific addressing!
Bold business woes?
But there is also Criticism at the creative SALE – by Robert Voigt, for example, who criticized the love of detail above all the implementation:
“The approaches are in Order, but still act the clues in most photos carelessly pasted on. Maybe it has to be like that, so that the message is noticeable at all." And has another creative idea for less attractive jobs: “What do you think? Will the rubbish collection soon advertise vacancies with labeled rubbish bags?”
But another aspect is also worth considering: how will the competition react if Jung von Matt gives them such a Employees relaxes? What so nice as trojan Recruiting is in fact brazen poaching bordering on unfair competition. And even if that didn't happen at the time: Such a campaign could backfire for companies that want to take up this idea - for Jung von Matt as well as the photographers and art directors involved.
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