more entrepreneurial Success gains a momentum of its own through ethical action, which is the best basis for surviving in the competitive environment Future at a hunt.

Morality in everyday life

The four most important Tasks of corporate governance should be based on ethical principles.

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Task 1: Target definition

The first task of corporate management based on ethical principles is that Definition long-, medium- and short-term Set. By that I don't just mean profit and income targets:

In the first place is the question of meaning, from which the vision, the Strategy, the entrepreneurial principles, the concrete entrepreneurial goals and the divisional and departmental goals can be derived.

Task 2: Economic Leadership

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The second task of the company management is to realize the defined goals with the least material effort, to spare resources and to constantly optimize the processes by creative work.

This means understanding and exploiting mistakes as learning opportunities. The guideline of action is always the goal, and thus the success, from which profits later arise. These gains are the result of ethical action, but not the goal itself.

Task 3: Selection, leadership and motivation of the employees

An oriental proverb says: “He who works alone adds up. Working together multiplies.” The right leadership is crucial in the realization of ambitious goals. For this it is necessary that you select your employees carefully. For every position, for everyone Workplace should be the best imaginable Ms. or the best man imaginable can be found. Frederick the Great once said: "If we succeed in having the best conceivable man in every place, we will be the most powerful state in Europe."

Leadership is the area of ​​corporate management that will be even more important in the future Significance will win. John D. Rockefeller said: “For the gift People I pay more to treat properly than any other skill under the sun." Treating employees as they are contributes to their deterioration. Whoever treats people as they could be promotes their improvement, analogous to that of Johann Wolfgang von Goethe. This does not mean that a weak personality will become a suitable employee, but it is still useful for them Motivation of people and ethically right if we treat them as they could be. That's why you should Performance of an employee not only by whether his area of ​​responsibility works smoothly, but also by whether he develops personally.

Task 4: Controlling in the operational and strategic area

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The Control is a necessary condition to Discipline and thus to guarantee the fulfillment of goals and plans. It's not about monitoring, it's about identifying deviations from the ideal situation and analyzing and combating the causes. In terms of permanent optimization, deviations are converted into potential for success in a fair way.

Whenever Problems, obstacles or mistakes will result in penalties, everyone in the Companys do everything to hide them. This cuts the foundations for a systematic optimization of a company's performance. And that would be for sure unethical – and economically nonsensical. Therefore you should avoid sanctions and rather give help for self-help and offer support.

Conclusion: moral attitude and ethical rules as the cornerstone

From my point of view, two things are crucial when someone's goal is to act ethically in his area of ​​responsibility:

First, personal attitudes, and therefore the individual ethical-moral attitude of the honest and truthful man. Secondly, an ethical set of rules with binding ethical and implementable behavioral standards, which is closely related to 1.


Top books on the subject

9783965965485

 9783965963641

 9783965961609

 9783965965003

 9783965961487

 9783965965300

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