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By Simone Janson (More) • Last updated on October 09.01.2024, XNUMX • First published on 02.10.2022/XNUMX/XNUMX • So far 5226 readers, 1617 social media shares Likes & Reviews (5 / 5) • Read & write comments
A clear piece of advice to anyone who wants to make a difference in their job is: "Don't be authentic! " Behavior Better smart than real! Because being authentic won't get you anywhere! This is shown by the examples of Angela Merkel and Oscar Wilde
shit storm? Excellent. At least if you follow Oscar Wilde, whose statue can be admired today in Merrion Square, Dublin. Because nothing is as bad as nothing is as bad as nothing is, according to PR experts, an established truth Conversation to be. There is no such bad PR as no PR at all - countless PR and social media experts never tire of quoting this saying over and over again - the consolation for the angry customers every kind.
This is probably the only way to explain why many B-celebrities take part in shows like Bigbrother or Jungle Camp. And even become a little better known. But times Honestly: What do you think of these B-listers? Even. Oscar Wilde proved himself wrong.
Of course there are examples of Companys, the successfully have survived a shitstorm. Take KitKat, for example, the much-quoted example of a social media scandal that Greenpeace vehemently vilified. Or the Deutsche Bahn.
But well, KitKat didn't just become better known because of the shitstorm. And Deutsche Bahn is in any case under constant criticism from its users, but since it has a quasi-monopoly position, it can simply ignore its ass - which is actually the case.
But what is better now: No PR – or negative PR, motto The main thing is to stay in conversation? Let's go back to the core of this saying, to Oscar Wilde. Wilde was gay at a time when it was still a criminal offense in Ireland. Nevertheless, he dealt with the topic comparatively openly. And he had opponents, including the Marquess of Queensberry, who deliberately provoked him.
Wilde reported him for defamation - and was himself accused of fornication with male prostitutes. In the end, Wilde was sentenced to two years of hard labor, which was his Health ruined.
And after this time he did not dare to return to Dublin, but went to France, where he died in the end completely impoverished. The rumor mill, the character assassination, the negative public relations had almost killed him - and maybe even his own overconfidence.
Times are different today, supposedly more open, more tolerant. And so many pigs are being driven through the village in the net that you lose track. What agitates today will be forgotten much more quickly tomorrow - just think of various scandals that cost ministers their political office, but did not harm them in the long term.
Therefore, sometimes silence and a bit of caution is not so unwise, as is shown by the example of quite a few successful companies that hardly anyone knows: so-called hidden champions, who don't need to shout at all because they have long since made a name for themselves with their quality .
Therefore: Should what you feel, just what fits your role, go ahead, get started! Otherwise, please think again about what kind of behavior corresponds to your role – be it as a manager or as an ambitious newcomer who is pursuing his career goals clear want to do. So here are a few tips to help others People be able to convince with manipulation techniques:
The Problem is yes: Countless leadership advisors see the “authentic” Appear the manager holds the key to a successful appearance in front of employees, customers and superiors. The opposite is correct: just don't speak too honestly, just don't allow yourself to be emotionally looked at. And that even without bending completely.
How it works. show, for example, many top managers and top politicians who have long since perfectly balanced the balancing act between their own needs and the expectations of others when they are asked to take the lectern at company meetings or take the microphone in front of the press.
You have to be clear about what authenticity Because what it actually means is: authenticity refers to the genuineness and agreement of an individual with their own values, beliefs and actions. It's about staying true to yourself without pretending or denying yourself. But why are there people who are consciously “not authentic”?
One reason could be social expectations. People are often influenced by their social environment or the Society pressured to take on certain roles that do not necessarily correspond to their own beliefs. This pressure can cause people to sacrifice their authenticity to live up to others' expectations. This can occur, for example, in a professional context when someone tries to conform to the expectations of the work environment, even if this contradicts their own values.
Another reason for a lack of authenticity could be that Anxiety be afraid of rejection or social exclusion. People often have the need to be accepted and liked by others. This fear of rejection can cause people to hide their true feelings, opinions, or identities to avoid falling out of the social norm. This can lead to a vicious circle in which the person moves further and further away from their authenticity in order to supposedly be accepted.
Personal insecurity also plays a role. A lack of self-confidence can cause people to give up their authenticity in order to face potential Criticism or negative Feedback to protect. In this case, authenticity is sacrificed in order to gain a perceived security, even if this can lead to a loss of self in the long term.
It is important to emphasize that not having authenticity does not necessarily have negative connotations. There are situations in which people consciously play a certain role in order to achieve certain things Set to reach. This can be the case, for example, in a professional context when negotiation skills and diplomacy are required. In such situations it can useful be holding back parts of your own personality in order to communicate more effectively or achieve certain goals.
However, there are also risks to permanently suppressing authenticity risks, that's probably what Oscar Wilde described above SALE thought. It can lead to internal dissatisfaction, emotional distress and long-term psychological problems. People who constantly maintain a façade run the risk of becoming self-defeating verlieren and end up in a state of self-alienation.
In society there is often pressure to conform to certain ideals or norms. This can be influenced by external factors such as media, advertising and social expectations. Authenticity is then sometimes viewed as a barrier to conformity. People may get the impression that they will only be successful or accepted if they wear a certain mask.
It's important to recognize that authenticity is not synonymous with impulsiveness or lack of adaptability. Authentic people can definitely be conscious decide, how they act in different situations without denying their fundamental values and beliefs. It's more about bringing your own personality into harmony with your inner beliefs and developing the ability to remain authentic even in challenging situations.
Former Chancellor Angela Merkel, for example, adhered to this with absolute perfection rhetoric with a lot of quiet, dry Humour and irony to such an extent that not even political opponents can find a target for attack.
In principle it is good and also healthy for your own psyche, emotions to put it bluntly, very much so fast This can put you at risk of being held accountable. That's why too much openness can be harmful. Authenticity is therefore always a balancing act.
What handy tips do you have to take to heart in order to present yourself in the best possible way in public, but without revealing your innermost being? Therefore, make it clear to yourself: at the latest when you speak truths that would be better left unsaid, this can have damaging effects on your career and therefore your entire life.
In his book, provocatively titled Don't Be Authentic, the Executive Training Dr. Stefan Wachtel therefore also uses the example of Angela Merkel, how to manage to appear appropriately at work and wants to have recognized her 5 rhetoric secrets. In summary, it reads like this:
Who doesn't want to be respected, admired or respected by other people? Most of us usually strive for Money and reputation. But anyone who always tells the unvarnished truth at work is doing themselves a disservice, because in this way it will not be possible to convince others. However, if you are constantly inauthentic and constantly lie, you will end up harming yourself and your psyche.
It is therefore important to create a space for self-reflection. People should consciously examine their own values, beliefs and goals and ask themselves whether their actions are in line with their true personality. It is also important to create a supportive environment where people feel for sure feel free to express their authentic feelings and opinions.
In a professional context, companies could foster a culture that values and rewards authenticity. This could contribute to that Employees feel freer, their ideas and bring in perspectives without fear of negative consequences. Authenticity can also lead to better Communication and lead collaboration within teams.
Overall, the question of authenticity is complex and individual. There are situations in which consciously playing a role is useful and necessary, and others in which authenticity is essential. It is important to recognize that authenticity is not rigid Concept but can manifest itself in various life situations. It's about being honest with yourself and others while maintaining your own integrity.
In the end, it turns out that those who are always authentic will not make it to the top. Especially not those who bend and twist every day for their career. The often demanded authenticity is a fine line on which many have fallen. The top people find the famous happy medium: They play their role so perfectly that the question of authenticity or mask does not even arise.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
[…] What Shitstorms have to do with Oscar Wilde: Isn't PR the better alternative? [...]
Is PR the better alternative?
RT @jobcollege: What Shitstorms have to do with Oscar Wilde: Isn't PR the better alternative ?: There are no… # B…
What shitstorms have to do with Oscar Wilde: Isn't PR the better alternative ?: There is no… #profession #education
What do I mean about that? First of all, that PR has absolutely nothing to do with yelling at the market, because its nature is very different from marketing communication and advertising. It's not about attention at any price, about advertising promises without proof. It's about building and maintaining relationships, about dialogue and reputation management. At least when PR is understood and lived in its approach - with foresight. Because in contrast to sales communication, PR develops its effects in the medium to long term and is not just about quick effects. Simply because changes in attitudes and behavior take time and convictions have to mature.
Negative PR can be a death sentence, no question. Especially when the company in question is arrogant (or helpless?) With it, wants to sweep under the carpet what is in the public discussion and / or lies in its own shop in the argen, brick or dyes. Company-related: customers, delivery dates, etc. are just as little stupid or naive as employees or media. Whoever does not value his or her dialogue partners as a company will feel this: whether it is in the form of a shit storm, a media wave, a wave of waves in the company, or by turning away business partners.
However, negative PR does not have to be a death sentence (and that brings us back to Oscar Wilde's quote) - namely, if the company communicates confidently and with the necessary humility and shows the necessary transparency. In such a case, contingency plans should be in the drawer and scenarios should be played out. Alternatively, at least the CEO has an accomplished advisor and / or corporate communicator with crisis expertise at his side.
Hello Mrs. Lemcke,
I totally agree with you. Unfortunately, however, a lot of companies see it differently, as I, as a blogger, experience anew every day. Many people deal with negative criticism in an arrogant and helpless manner - unfortunately there is not much to say about sovereignty and humility, which is perhaps also due to the fear of the individual to lose his job. Therefore, according to my experience, the screeching marketing with seemingly verifiable figures often wins the upper hand, the long-term sense of good PR is for many - well in the long term.
RT @Berufebilder: What Shitstorms have to do with Oscar Wilde: Isn't PR the better alternative? -
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