Many school leavers are tormented by a very special question: “What should I do studieren?” Many would like to start studying after their (technical) high school diploma, but cannot find their way through the jungle of courses on offer.

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According to the Ministry of Education, there are approximately 14.100 degree programs in Germany at hundreds of different institutions - from time-honored universities to more practice-oriented colleges and universities, to dual colleges and private academies.

Who should keep an overview? In my series, which starts with the conceptions of study courses, I would like to give you an overview of the possibilities of studying, as well as an overview of the content of studies and future perspectives. The series starts with the course of studies in economics psychology.

Business Psychology

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Wikipedia describes business psychology as a science that “deals with subjective experience and the Behavior developed by People in the economic environment and the social context”.

So business psychology is a science that is created by combining Psychology and economics tries to find answers to questions that would only be inadequately solved if we looked at it alone. At this interface, new knowledge emerges, which in Company For example, for personnel selection, to optimize the marketing or the processes in companies can be used.

Course Contents

The students learn both psychological as well as business-related contents, which are repeatedly linked in the lectures.

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Business psychology is characterized by three major pillars for which the students are committed to qualify:

1.) Marketing and Advertising Psychology:

The students are prepared for questions such as how to improve it Marketing in companies to find more buyers for a product? How do you build and strengthen a company's image? Which colors are suitable for which advertisements (color theory/color psychology)? How do you use market research to find the right target group for a product and how do you reach this target group?

2.) Organizational Psychology:

Graduates of the course are also employed in the field of management consulting, as they gain insights into efficient and effective Organization get mediated by a company. These include topics such as Change management or workplace design.

3.) Human Resources / Human Resources:

From the conception of Assessment Centers to conducting job interviews to supervising the Employees and organization of further training measures. Due to their knowledge of psychology and business administration, business psychologists are often employed in the field of personnel management.

Prospects after graduation

Due to the broad range of study contents, there are numerous employment fields for graduates of an economics psychology program.

These include potential applications in

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