Some people seem to think that if you just say the right thing, then it's all right. It doesn't seem to him that there is still a "how". Head get. Even if he's on Barack Obama's staff. Or if he is the CEO of a corporation.

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The analysis of Obama's press officer

In this official video of the White House, Jay Carney can be seen, since February presser of Barack Obama. It is about important topics in these turbulent times. So some press representatives have appeared, the room is full, some are standing, numerous cameras are installed.

But the one who stands at the official US government panel, Jay Carney, looks like a timid intern or student. Although full of service, correct and always concerned about his words, but I am not surprised when experts long ago to replace him. What can be seen and heard?

Bad start

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He sort of apologizes for that one Employees still has to bring his book, but you can still just start. What a poor start! Does he really think he can start out so casually and weakly as the President's representative? Either he waits until the book is there and only then begins.

Or he ignores the book and begins. Who apologizes in this situation, and so also on the organizational error I aufmerksam doing, massively weakens his position.

Fauxpas Read aloud

Jay Carney reads some of the answers. That may not be bad in itself, because certain formulations are used in these circles in the Team worked out and checked in all directions, because only vaguely ambiguous formulations could cause crises.

But reading aloud needs to be learned – and a man in this position should have learned that! He reads with monotonous voice from, overall in my opinion a bit too quiet, much too fast and articulated too little.

He reads without making eye contact or pausing to speak. Instead, he unnecessarily adds a number of ahs to the text. Professional reading only allows a quick glance at the manuscript and then speaking with eye contact to the Audience. Otherwise your credibility will suffer.

Free speech?

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Second, press secretary Jay Carney acquitted. Then he starts with phrases and filler words: Uhs or fillers like “you know”, “I think” and the like are piling up. His (thought) breaks are unmotivated (3:14) :.

“And I think that the Speaker of the House's statement… uh… expressed… a sentiment that… we share, which is that we need to take action collectively to come together, Democrats and Republicans, to… further reduce our deficits and get our long -term dept under control. ”

Wrong breaks and filler words

This sentence is too long a spoken text, the breaks sit in completely wrong places, the Ers disturb and weaken his words and credibility. And what is new to the content? Sometimes he breaks the sentence just before the last word, thinks how the sentence has to end and only speaks the last word (3: 45):

"The Amrican people - overwhelmingly support the balanced approach that the president uh ... supports".

Missing eye contact

The word of the thinking audience has long been there clear been. He does not make meaningful breaks, nor does he make targeted eye contact. Sometimes he speaks very quickly, then there are those pauses for thought with subtle but present Ähs.

Now he's partly looking at the audience, but doesn't really give the impression of being towards anyone Contact to manufacture. His body language is hardly available. What little we see seems random.

The wrong man for the desk

Overall, he often interrupts the questioning journalists, answers too directly, justifies himself or the procedure and does not bring enough of his own messages. If he is questioned critically, he should not answer directly, but present things positively or factually soberly and with a positive attitude as far as possible message round.

Even if it is not easy to fundamentally change facial expressions, he works with his light arrogant and overbearing with his upturned corners of his mouth (usually a signal of disgust) and his head posture.

Competence is not enough!

He may be an outstanding journalist or PR expert, but this may legitimize him for good texts and the strategic formulation of official statements.

It is definitely not this man to mediate. Obama - at the moment on the lowest polls of his term - is not well advised to put this man on the lectern and to speak for him. Expertise alone is not enough.

Many executives barely better

Unfortunately, something similar can often be observed with CXOs. CXO is a new construct that includes CEO, CFO, CIO, etc., i.e. all board members. Without naming specific names - after all, I also coach CXOs in rhetoric, body language and Presentation – it is no different in the executive floors of many companies and corporations.

Recently, even the focus was on a CEO who intentionally reads out the annual report at the Annual General Meeting; after all, only the content counts.

The psyche is important

It does not. In the audience, computers are not the ones that analyze the data, but shareholders, investors, analysts and editors who react to the smallest signals. Share prices are known to be strongly controlled by psychological factors.

Those who do not recognize this may still get through in good times, but in turbulent phases this becomes fatal. Just think of former BP CEO Tony Hayward, who was in the Crisis to Deepwater Horizon sometimes reacted too humanely and was ultimately torn up in public and finally dismissed.

What matters is right demeanor

The People, especially the investors and editors, are very interested in how a board of directors can represent and portray a company. This also applies to other levels, by the way.

A consultant or engineer acting as a representative of his Company, at the customers gives a mediocre picture, destroyed by it sustained the image of the company. Some may dismiss this as exaggerated, but ultimately it is the case.

So one is worth it Investment in Appear, a professional authenticity and public speaking skills. The USA is certainly not doing so badly that Obama hasn't given his press secretary Jay Carney a valuable one Coaching could donate, right?

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