Job profile! Germanist in the advertising agency: creative in action

“I recently completed my German studies in Kiel. My exact subjects were “Older German Literature” (major), “Newer German Literature” (minor) and “Middle and Modern History” (minor).

First steps as a freelancer

After a fortunately very short period of freelance work, I was given a permanent job at an advertising agency. I now work as a copywriter for one of the largest advertising agencies in the field of personnel marketing and am very satisfied. Within the Company I have been the contact person for text in all respects for some time.

At the beginning of my studies and even at the end, however, it was still a Objective for me, which seemed almost inaccessible to me. I actually only studied because I was fascinated by the course and the course content. I then took the chance to get into the advertising sector - even without internships - when it presented itself to me - via a “normal” job advertisement and mine Application.

invitation for a interview

The books on the subject (advertising)

A day later the phone rang for an invitation to meet in person. Finally, an introduction to this Job otherwise not at all light. Professional experience is always required, another shortcoming that unfortunately young graduates are confronted with all too often.

However, one should not be put off by this. In any case, I have made the experience that the essential key competences are “hidden”: on the University I have not been prepared for what awaits me in the harsh, free business world.

Continue to qualify in the transitional period

But during the so-called unprofitable transitional period, it is entirely possible to acquire those experiences that career entry can be much more important than the grade in the final certificate. Which of course does not mean that the final grade is irrelevant.

However, it turns out that nowadays a degree within the humanities is also highly valued because you can do something that seems rare Success promises, despite the sometimes adverse circumstances has brought to an end.

Spatial flexibility required

Discounts for your success (advertising)!

However, flexibility in terms of time and space also plays a major role. You just can't assume at the place of your own Choice to land. For example, I moved from Kiel to North Rhine-Westphalia. However, this can also open up unexpected opportunities if you are ready for them.

I am satisfied with what I have achieved so far and can only recommend taking advantage of the further training opportunities that are opened up during your studies. By this I mean above all any kind of PC applications, languages ​​and above all courses or seminars that offer this “hidden”. The private sector should not be forgotten here either, especially when it comes to social skills. ”

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