To the text

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Here writes for you:

Mike HeydenMike Heyden is head of the text and concept department at the personnel marketing agency Westpress. Heyden studied German and worked as a copywriter and in various agencies before he specialized in personnel marketing. At Westpress he is responsible for designing job advertisements. All texts by Mike Heyden.

Job profile! Germanist in the advertising agency: creative in action

“Not so long ago I finished my German studies in Kiel. My exact subjects were “Older German Literature” (major), “Newer German Literature” (minor) and “Medieval and Modern History” (minor).

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First steps as a freelancer

After a fortunately quite short period of freelance work, I have been taken on a permanent employment relationship with an advertising agency. Meanwhile, I work as a copywriter at one of the largest advertising agencies in the field of HR marketing and am very satisfied. Within the company, I have been a contact person for text in every respect for some time.

At the beginning of my studies and even at the end, however, it was still a Objective for me, which seemed almost inaccessible to me. I actually only studied because I was fascinated by the course and the course content. I then took the opportunity to get into the advertising sector - even without internships - when it presented itself to me - via a “normal” job advertisement and mine Casting.

invitation for a interview

One day later, the phone went to invite you to personal acquaintance. After all, entering this profession is not easy at all. Professional experience is always required, a further shortcoming, which unfortunately is often overlooked as a young academic.

But don't let that put you off. In any case, I have made the experience that the essential key competencies lie “hidden”: At the university I was not prepared for what awaits me in the tough, free world of business.

Continue to qualify in the transitional period

But during the so-called untroubled transitional period, it is quite possible to adapt to those experiences which can be significantly more important in a profession's career than the grade in the final certificate. Which of course does not mean that the final grade is not relevant.

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However, it turns out that today a degree within the humanities is also highly credited, because you have something that seems to be rarely successful, despite the sometimes adverse circumstances brought to an end.

Spatial flexibility required

However, the temporal and spatial flexibility also plays a major role. You just can not expect to land at the place of your own choice. For example, it has struck me from Kiel to North Rhine-Westphalia. This can also open up unexpected opportunities, if one is willing to do so.

I am satisfied with what I have achieved so far and can only recommend using the further training opportunities that are opened up during your studies. By that I mean, above all, any kind of PC applications, languages ​​and, above all, courses or seminars that offer this "hidden" feature. The private sector should not be forgotten here either, especially when it comes to the catchphrase social skills. "

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