Before the business model of the Amazon volume can be further elucidated, it is advisable to look more closely at the presentation form of the product offerings in order to be able to clearly delineate the volume offers from Amazon direct deliveries.


How are the products listed on Amazon?

At Amazon, the Marketplace offers are integrated within the standard article presentation, which Amazon also uses for its direct deliveries. The Customer Therefore navigate to the desired product or use the search function for this.

As a result, he goes to the product details page, where the customer decides whether to buy a private carrier from a merchant, Amazon direct delivery, or, if available.

Default seller account at Amazon

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To as entrepreneur In order to be able to act as a retailer on the Amazon Marketplace, it is first necessary to register for the sales platform. The login mask offers the possibility to switch between two seller accounts decide.

The standard seller account is recommended for providers who only have individual (few) Article want to offer. This can be upgraded to the larger professional seller account at any time.


Difference from professional seller account

For the Seller A monthly basic fee of EUR 39,001 then applies, but the sales fee per item then drops by EUR 0,99.

In addition, there are numerous Features for evaluating sales statistics or for re-listing articles that were previously not available from Amazon.

Services from Amazon at a glance

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The different services that Amazon offers next to or as a supplement to the Marketplace, I have listed here in the overview again:

  1. If the potential merchant chooses his own distribution, ie he uses Amazon as a sales channel, but takes over the picking and shipping on his own, the payment processing via Amazon Payments is automatically applied.
  2. In addition, the merchant has the ability to use Amazon's fulfillment services, which means that the merchant has the option at any time to charge Amazon for warehousing and shipping. This extra can be paid to Amazon with a monthly storage fee, as well as a variable remuneration for picking and shipping.
  3. For operators of their own online shop Amazon offers the possibility to use their fulfillment services, also self-sufficient, without the Amazon as an additional sales channel.
  4. The possibility of integrating e-payment services into their own online shop for some operators is likely to be much more interesting. For example, Amazon takes the entire collection. All Amazon services mentioned can be limited to the German target market, but it is possible to extend it to the entire European market.

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