What percentage of the Women do you actually think you are pretty these days? Are there women who don't want to lose weight or have never dieted? Unfortunately, it will be a shockingly small percentage. Because: media and Marketing shape our ideal of beauty - and much more subconsciously than many believe.
- Why Bee Maja became thinner
- Only 4 percent of all women find themselves pretty
- Botox can already be sprayed in fourteen-year-olds
- Many are dissatisfied with themselves
- Authenticity matters
- Top books on the subject
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Why Bee Maja became thinner
The famous cartoon character Maya the Bee is certainly one of all generations Term. But did you also know that the shapely and much-loved Maya the Bee has been made thinner in the new edition?
What media effect and we inconspicuous the coinage is done is amazing. The women's conference DLD women, the 15./16. July in Munich and which I also attended, delivered surprising results, which have frightened me personally:
Only 4 percent of all women find themselves pretty
The books on the subject (advertising)
According to the psychologist Susie Orbach, only 4% of all women think they are really pretty. Marie Furtwängler, actress and DLD Chairwoman posed the question at the conference Audience which women find themselves really pretty. Whoever reports is conceited, one might think at first.
Is that so? No! There was no trace of being conceited. All the women present there who belonged to the "reporters" were just brave. Because the media actually seem to be able to significantly improve the self-image of women manipulate.
Botox can already be sprayed in fourteen-year-olds
Susie Orbach told that already Boy Preschool girls are dissatisfied with their appearance and in America are already adolescent women in the Age had Botox injections from the age of 14. A development that is hard to believe.
Erika Hoholick from Ogilvy and Mather presented the new “Dove – Real Beauty” campaign, which counters the beauty craze act should. An interesting study that should give us food for thought.
Many are dissatisfied with themselves
Discounts for your success (advertising)!
Women were drawn by a painter based on your verbal description of your appearance. Afterwards, the best friend or a close friend was asked to describe the person and a new drawing emerged.
The pictures were exhibited and the result was fatal. Two completely different women could be seen in two pictures. Another indication of dissatisfaction regarding your own appearance?
With Dove's new campaign, a message in the World carried and this should be carried on. It is the young generation that will be hit even harder and it is time to counteract the ideal of beauty given by the media.
Authentic people with Character are real beauties. The development is frightening, but women can do something about it. If you look at your counterpart, the way of looking at things is far less critical.
That should give us food for thought and we should start engaging with others Eyes to see. We don't have to chase after any ideal of beauty. It is important to accept yourself as you are.
Top books on the subject
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