Safe job despite the crisis: 7 changing requirements of the professional world

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The world of work is constantly changing, but this change is particularly radical in crisis situations. How can you secure your job and income in the long term?

Best of HR –®

Here writes for you:


Simone Janson Simone JansonSimone Janson is publisherConsultant and head of the Institute's job pictures Yourweb.


Rapid management of change management thanks to the corona crisis

The corona crisis brought to light many things that had been fermenting subliminally for a long time, especially the lack of digital structures in everyday working life, keyword home office challenge, as well as in education, only made themselves felt as major omissions. The demands to be met in our everyday work have increased.

For many people, the working world and everyday life have changed completely and radically from one moment to the next. This rapid change required all of us to have new skills: we had to learn quickly and a lot, but at the same time we had to manage a large number of tasks.

Challenge or overwhelming?

And for many people, the question arises: How do we best deal with this change? Can we do it at all or do we overwhelm ourselves? And how do we secure our existence in the long term?

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Some time ago we were here Best of HR –® discusses whether people are capable of multitasking at all - and our readers have come to the conclusion that it is at least difficult. In my opinion, the situation is very similar with the new requirements that the changing world of work places in many professions.

Always new skills?

To illustrate this, I would like to illustrate the changes using my own previous job, because I know it like no other. And because it had to change rapidly in the context of digital change, as it was affected by these changes very early on: the journalist profession. So to speak, he anticipated the disruption of many other areas.

The change in media required journalists, who were already working under precarious working conditions to earn their livelihood, a multitude of new skills: Instead of just writing or just filming, they should suddenly offer a mixed media package: writing, editing, photos, videos and, best of all new formats like audio slideshows. There were also various weaving techniques.

Changing professional worlds: 7 concrete tips for dealing with a changed situation

This is not supposed to be a lament to the situation of journalism. Just raise the question of what it actually means to deal with new situations. The question that I keep asking myself: can anyone cope with such radical changes in requirements? Which psychological tools are necessary for this? And how can you adapt to the situation?

The answers to these questions are given in the following 7 points, which are based on my more than 15 years of experience as a self-employed person.

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1. Why do I have this job at all?

First of all, you should ask yourself: Why do I have this job? And how can I actively change it? I became a journalist myself because I wanted to write. Preferably books. That's what I did - and in search of marketing strategies, I started blogging and digging deeper into the Internet.

In my work, the original activity, writing, gradually took a back seat, and new skills became more important: basic knowledge of HTML, PHP and CSS in order to implement my ideas for the blog technically. Search engine optimization to better market my blog. Instead of acquiring individual orders from traditional media, I found direct contact with readers and sponsors.

At times I was also busy acquiring knowledge in video creation and editing in order to be prepared for the online format of the future - the multimedia journalist as an egg-laying wool milk sow sends his regards.

2. Do something you can push

The art of change is that you don't radically reinvent yourself every time, but rather build on something that you can already do. I learned this advice from Alibaba boss Jack Mae. Rather, you should build on something that you can already do. In fact, at some point I left the video track and went back to my roots, the books, by founding a book publisher myself. If I look at my path in this way over the past ten years, I am now more satisfied with my business model than with the original idea of ​​writing books and offering editorial activities.

The main reason is that by operating and marketing a medium that runs well myself, I have a much greater degree of independence than is customary in the classic journalistic business model: If a topic interests me, I can simply do it. And often enough topics on my blog find their way into the classic media. I am also financially more independent than through the traditional procurement track.

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In short: The change in the world of work challenges me again and again, but by letting myself in and becoming the egg-laying wool milk sow, it has brought me many advantages.

3. Together you are stronger

However, I also view the current development in the world of work with a certain skepticism. A while ago I wrote provocatively at that the clumsy publishers can learn a lot from freelance journalists - a contribution that was later published in the book] ”Journalism in Digital Modernity”. Today I still see it that lone fighters are able to react much more flexibly to new requirements.

However, lone fighters are also small boats in the wind. The structures of the big publishers may be clumsy, but they provide a certain security. For example, with the numerous legal pitfalls currently lurking on the Internet. And when it comes to financing new projects, you still have better cards with a big name behind you.

The solution to this is to team up with others, form networks and rope teams and thus convince together. However, it is also important that you share common values ​​and pursue common goals - you have to check that accordingly.

4. Against the excessive demands of the individual

Another problem is the overstraining of the individual against seemingly impossible problems. This is particularly evident in the Corona crisis, in which working women should suddenly master housework and home office.

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But also from a technical point of view, growing demands can quickly lead to personal overwhelming: As a journalist and blogger, for example, today you are a writer, editor, web designer, filmmaker and marketer in one. No one can do so many specializations with the necessary expertise. Of course you can consult specialists; but especially if you want to create something new and at this point in time you don't have any enthusiastic cooperation partners who help build the thing with additional skills, then you try to do a lot yourself at the beginning.

5. Investing in the future

And finally you have to consider the necessary investments in the future, e.g. in technology: Of course, you usually have a computer or laptop. However, if you not only want to write, but also edit images and cut videos on train journeys or while waiting at the airport, suddenly there are completely different demands on the memory and graphics card of a mobile device.

The choice of my camera was also not easy for me: it should take good photos, but also have an external microphone connection and be light - that can be expensive if you are not yet sure whether you really want to move in this direction . It helped me a lot that various Company Have provided test devices with which I was able to test the range of functions.

6. No longer stand in your way

Despite the obviously difficult conditions: Often there is also the fact that many people stand in the way of changes themselves. In the Corona crisis, for example, this could be observed in large companies that slavishly stuck to their old business models.

But I also know this in journalism, where many colleagues, older and younger, are slavishly the old concept. delivering freelance journalist ”instead of rethinking and developing your own ideas. And for many, print is still the non-plus-ultra, the Internet is only the second choice, even for a frightening number of young journalists. This is due, for example, to the way journalists are trained in Germany - namely, often still in the classic way.

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7. Education - the basics have to be right

In the end, however, it also depends on whether the basics of the individual vote how they can cope with the crisis. Those who have had the appropriate training and are well networked will find it easier to get back on their feet in the end.

I would like to use the example of journalists again: They learn to program apps and programs, for example, while studying journalism, as a journalistProfessor betrayed - even if he was not at all sure whether it makes sense for training institutions to jump on "fast-paced hypes" in this way. On the other hand, what is still often neglected in training is entrepreneurial thinking and marketing skills, which are, however, indispensable to survive in the competition.

Conclusion: This is how we create change

The question of how and whether we can master crisis situations and cope with the new requirements is not easy to answer. But it is precisely at this point that it depends on whether we can secure our professional and financial existence in the future.

On the one hand, it depends a lot on the general conditions, but also to a large extent on the personal attitude of the individual - and on his ability to deal with the constantly changing circumstances. An important point, however, is contemporary education and training; and this problem is far from just journalists.

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  1. Aline

    Thanks for this great blog. It was very interesting for me to read.

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