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anne m schueller_portrait-hat with-Anne M. Schüller is a management thinker, keynote speaker, business coach and multi-award-winning bestselling author. She has repeatedly been named Top Voice by the business network LinkedIn. She is one of the most sought-after speakers in German-speaking countries. For more than 20 years she held management positions in sales and marketing in various international service companies and received several awards. In 2015 she was inducted into the Hall of Fame of the German Speakers Association (GSA) for her life's work. At congresses, meetings, events and corporate events, she gives top-class, captivating and practical keynote and keynote speeches on the topics of corporate organization and leadership in the next economy, Touchpoint management, customer loyalty and referral marketing. She also conducts power workshops on these topics. Your Touchpoint Institute trains certified Touchpoint Managers. Her clientele includes the elite of the German, Austrian and Swiss economy. Managementbuch.de is one of the most important management thinkers. Her bestseller "Touch.Point.Sieg." Is Trainer Book of the Year 2016. Her bestseller "The Touchpoint Company" was named Management Book of the Year 2014. Her bestseller “Touchpoints” is SME Book of the Year 2012. When it comes to the subject of customers, she is one of the most cited experts. More information at www.anneschueller.de and www.touchpoint-management.de All texts by Anne M. Schüller.

Job profile! Touchpoint Manager: Feelgood for the new working world of the future

In the course of the new world of work, numerous new professions are emerging and many of them are downright dream jobs. People who understand people are increasingly needed for this. A touchpoint manager can be very helpful in this context.

Touchpoint Manager

What is fit for the cultural change on the labor market implies

How long is that supposed to take? A new management culture is being called for with increasing urgency, and one that suits our new working environment. Because the world of work has undeniably changed. Not only has it become more digital, the balance of power has also reversed. What that means? Today it is primarily your own customers who decide whether new customers come and buy by telling them online. And your own employees play a key role in deciding who wins the best talent.

Appropriate internal framework conditions and a leadership culture geared to this change are unavoidable, so that it is possible for both customers and employees to be ever more enticing. In the future, companies will have to do so simply because they no longer find qualified employees who want to work there.

Leadership is faced with completely new challenges

In these new times, executives have to learn from now on to master new working models, ie to lead only temporarily present and shorter-term employees and to make them productive as quickly as possible.

In the future, this will mainly be paid for thought performance. On the other hand, everything that computers can do is systematically eliminated. Only the difficult, the individual, the tailor-made and the special remain in the work area of ​​man.

And is there a weekend crash course sufficient?

In order to be successful in the future, obsolete management structures have to be dismantled, better framework conditions created for our new working environment, and sustainable employee management made possible. Completely new touchpoints, these are the interaction points between Executive and employees, and entirely new forms of Communication will arise in the process.

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But lo and behold: For professional training, one has Executive Years needed. For leadership training, on the other hand, a weekend crash course should - if at all - be sufficient !? There are countless bosses who mean well but don't do well. This is devastating! Especially when it comes to leadership, you have to study and practice in order to shine.

An internal Touchpoint Manager is helpful for the new world of work

Creativity is the key resource of the future. And work has to be fun to be good. An internal Touchpoint Manager can provide the right framework conditions. He is the link between organization, employees and management business-related topics and the welfare of the people.

He takes care of the physical, mental and emotional fitness of the company, so that their performance remains at its peak. This function is cross-functional, not bound to a department. And it has both strategic and operational components. This is why she is much more than just a little coworker.

In times of talent scarcity, employer rating portals and social media talks, it can make a decisive contribution to the future of a company. To this extent, an internal touchpoint manager needs the absolute back-up of the management as his path is bumpy and he does not always make friends. Anyone who is on the road as an athlete representing the interests of the employees is inevitably exposed to grievances.

The possible task areas of an internal touchpoint manager

An internal touchpoint manager is an advocate of the employees and bridge builders between up and down. Its possible task:

  • Office organization and office life
  • Employee events and social projects
  • Sports and health programs
  • Initiate employee surveys
  • Prevention of employee turnover
  • Involvement in employee selection
  • - and offboarding support
  • Exit interviews and pastoral care
  • Supervision of employer rating portals
  • Heart box, good soul, mediator
  • In-house ideas management
  • Moderation of internal touchpoint projects
  • Networking all beyond department boundaries

The internal touchpoint manager is a generalist. He has a mature personality that is both authoritative and sensitive, but also analytical and structuring. The job holder should be able to work in an interdisciplinary manner and be in both management and HR- Knowing about topics for which they need previous education or training.

He is a moderator, networker, communicator and diplomat rolled into one. For this he needs psychological knowledge and Coaching-Competence. He has to be passionately convinced of the usefulness of his role in order to be convincing. With the help of the Collaborator Touchpoint Management, which I will explain in a later article, his task can be systematized and mastered.

The Feelgood Manager as a pioneer of Touchpoint Manager

As predecessor of the touchpoint manager the Feelgood Manager are valid. This function has found quite a number of supporters, especially in the IT industry. But still it will Feelgood Managers are often seen as a pure employee lover. “Colleagues in a good mood!” Was the headline of the time, for example.

Who can still seriously believe that a good mood in the workplace shows a lack of professionalism? This myth dates from the time when industrial manufacturing processes with REFA-Zand even talking in factories was banned. At that time, you only saw the time it takes to make a chat during working hours, not the buoyancy that comes with it.

Google, one of the most valuable brands and one of the most attractive employers in the world, can be considered the best alternative to such outdated thinking. I personally visited the branch in Hamburg and can assure the reader: there are enough feel-good opportunities, but at the same time the work is highly committed.

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24 responses to “job profile! Touchpoint Manager: Feelgood for the new working world of the future ”

  1. Anne M. Schüller says:

    Hat trick !!! Also in June, one of my most read posts was on berufebilder.de. - Exciting contributionFUWEZc0fmT

  2. Claudia Schmitz says:

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  3. Bamschoul Becker says:

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  4. Anne M. Schüller says:

    the #Touchpoint #Manager come: A new profession for our new working world - Exciting contributionFUWEZbIDYj

  5. Edenred Deutschland says:

    # work40 - this also brings increased digitization with it: - Exciting contribution62ZmWgDJsJ - Exciting contributionss4bmXKMse

  6. Patrick Hartwagner says:

    RT @anneschueller: A new leadership culture, which fits our new working environment, becomes ever more urgent. - Exciting contributionFUWEZc0fmT

  7. Thomas Paul says:

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  8. Georg Jansen says:

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  9. Anne M. Schüller says:

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  11. Steelcase Germany says:

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  12. Gunther Mittmann says:

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  13. Olaf Skirde says:

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  18. Martin Salwiczek says:

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  19. Anne M. Schüller says:

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