Coaching industries: is the future in the digital?
Coaching promises to develop and strengthen personal skills. If you want to celebrate success as a coach in the future, you have to be able to do a lot more than goal-oriented coaching. In times of the corona pandemic, digital offers have gained in importance that promise future opportunities.
Whether business, nutrition or sport: coaches do not show ready-made solutions, but help customers to find them themselves. They teach, motivate, support goal setting, make suggestions and courage, and encourage their clients in many ways. Good coaching is a complex process that focuses on development. The coach actively accompanies you - often for years or even a lifetime. But the best coach now has to ask himself how he can keep up with digital change and remain as innovative as possible in this regard. Since the corona pandemic at the latest, it should be clear that it will be difficult without digital services. Fresh ideas are required to stay on the road to success.
Online coaching as an opportunity and source of ideas
Zoom, Skype and Facetime are just three of the options that experienced a real boom in times of the Corona crisis. Most of the professional meetings were catapulted into the home office and the usual meeting culture was turned upside down. Coaches were or are forced to move their face-to-face appointments to computers or mobile devices. Thanks to video platforms, needebooks, smartphones and the like, customer contact could be maintained.
The OTL Academy for Online Trainer Licenses explains in the blog post that online coaching does not have to be impersonal or complicated and instead has convincing advantages Online coaching - why this is our future the example of Fitness industry. The editors name, among other things, the temporal and spatial flexibility as unbeatable advantages. There are no journeys, private and professional life can be combined more flexibly and even the distance can be beneficial. It is not uncommon for the certain anonymity that accompanies live coaching via video call to help clients communicate more openly. "Some of your customers can confide in you better if you are a neutral person to them, ”says OTL.
Development of a course offer for download
While online coaching has long been a matter of course for many, there is a lack of digital course offers independent of live coaching in many places. Courses that can be bought and downloaded online have a potential for passive income that should not be underestimated. High-quality courses can be tailored to your needs and advertised in a target-group-oriented manner via various channels. In addition to pure advice in text form, alternatives that use different media are very promising. Tailored videos on specific topics and Audio files are an excellent option.
Many people prefer audio books because they simply prefer to listen rather than read or because they are already flooded with enough information in text form in everyday life. Audio snippets combined with a crisp guide with the essential facts for printing or saving bring variety to theCourses. Provided they are successful, these can in turn serve to market the actual live coaching. After all, no course can replace the expertise and motivating charisma of a coach. By building up a range of courses, a effective sales funnel in action to step.
The specialist article offers further information on the subject of digital marketing "Sales Funnel": Everything you need to know at a glance from HubSpot - a Companieswho developed cross-platform software for inbound methodology.
Start the podcast and perform acoustically
Another way to work as a coach more range Achieving in the digital world is running a podcast. Here, too, the advantages of acoustic knowledge transfer come into play and pick up all those interested who no longer want to read blog posts. A good podcast has several advantages and can add a boost to a coach's business. And that although the podcast does not generate direct income. But:
- With a podcast, many listeners can be reached relatively quickly, who otherwise might never have noticed the offer as a coach. Services like Apple Music, Audible and Spotify make it possible.
- The audio files can be published as MP3 and video files. Thus, the added value can also be disseminated via YouTube, for example.
- Relatively little equipment is required for a podcast. A good headset with an integrated microphone is sufficient as technical equipment at the beginning. Some solid software offerings for recording are even available for free.
In an expert interview with Gordon Schönwälder, the insurer Exali provides insights into the most important facts for creating a podcast:
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