Happy in sales life and in customer acquisition successfully be! As simple as that sounds, it is difficult to do both. It doesn't have to be, because there are many acquisitionwaysto the Objective to lead. How to find the right one.

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Laughing, it sells easier!

Even in times of Internet and eCommerce, it is still mostly people who give the impetus to make a purchase. Especially when this person, namely the Seller, is happy and also radiates this.

The joy of selling is one of the basic requirements for long-term success. If you add passion to your calculations, you will be able to win new customers. With charm and Strategy many avenues open up. But which one is the right one?

Which acquisition path leads to a new customer?

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Quite clearly: there is no one way. Rather, the answer is an ambiguous “it depends!” Many different factors influence which direction to take. Already from Industry there are differences depending on the industry.

Linked to this is the question of where and when the target group can best be reached. For example, does she spend a lot of time on social media and the Internet or is she best in the classic way Workplace or on relevant Business-Events available? The answer to this question determines which way to initiate contact.

Use marketing strategies

Marketing– and sales activities should always be closely linked. Therefore, your own marketing strategy and the associated means of implementation must also be used as a basis for acquiring new customers. A practical example of this: A medium-sized company that I look after Companys has a strong presence on the Internet and keeps very useful content on its homepage for potential customers ready.

This is a good way to generate known leads from unknown visitors. My Customer uses "lead nurturing" to get in touch with new interested parties and, after a corresponding phase of the Contact – and make tailor-made offers to build trust. With a good SEO strategy and ongoing optimization of his web content, he constantly attracts new prospects and fills his Sales Funnel keeps popping up.

The contact must be fun

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It is not insignificant for success that sales channels and ways of acquiring customers suit the seller or entrepreneur himself. What approaches do the most Fun? Which correspond to your own Power most likely? Do I feel like it People and companies personally, then making contacts via networks and businessMeetings recommended. Keep in mind that this requires some patience.

Success usually only sets in long term when the relationship is established. Can I be good on the phone? Why not investigate decision-makers via the web and convince them directly on the phone of a personal appointment? Or do I have many enthusiastic regular customers and also corresponding online ratings? Then targeted referral marketing can be the best way to win customers.

5 acquisition hacks for sales success

These five acquisitionhacks help to follow the personal road to success of customer acquisition in the digital age with pleasure instead of frustration:

  1. Acquisition Hack 1 #The acquisition engine: Analyze your personal motivation. What is your motivation? Why should you sell more actively and put both time and energy into customer acquisition? What are the perspectives for your company? And what possibilities arise for you? But also: What happens if you neglect the acquisition of new customers?
  2. Acquisition Hack 2 #A clear prey scheme: In addition to hard factors such as budget and potential, your own pleasure factor can also decide who you prefer to address in acquisition. Which types of customers have you had good experiences with? In which industry do you have relevant references? And what would you like to do or sell more often?
  3. Acquisition Hack 3 # Do not act unilaterally: Do not make a change and do not just bet on a horse that may not turn out to be a favorite. It helps immensely to shed light on all possible ways and then to establish a good combination for itself as an acquisition-success strategy. Often change from the sales highway more often once on the highway, not only when there is a traffic jam.
  4. Acquisition Hack 4 #Don't gain time pressure: If customer acquisition is not to be neglected in operative business, you must regularly reserve time blocks in the calendar and then use them for them. Anyone who does not stay on the ball all the time can not expect routine and success to set in. Then motivation quickly falls by the wayside. It is best that you plan two to three sales activities every day to gain new customers, because sales people are always rewarded.
  5. Acquisition Hack Make 5 #quest a success ritual: A daily positive check makes success visible. Who knows where he stands with his activities, can plan the next steps. Again and again ask the question: "What succeeded in selling and in the acquisition today?" Do not put the proverbial latte too high, look forward to small successes - and celebrate yourself with a reward. Your brain learns that active sales and contact initiation is something positive and should be repeated more often. Acquisition becomes a success ritual!


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