Job profile! Career changer in marketing: Successful despite long-term studies

A friend asked me to share my social media experience on the Facebook-Apply an acquaintance's performance. I was actually able to motivate myself and got her a few ideas written. Nothing came for days. I thought the email had ended up in the spam folder.

Vocational choice after social studies

But when you read these lines, you know that she has still answered and what was her thanks. Once again a proof of what networks are good if you are always ready to give without thinking of your own benefit. Let's see what you can implement from the suggestions.

A little story to start with nice but actually I wanted to devote myself to choosing a career after studying social sciences, or to put it even more abstractly: experience. Because according to my perception, that's exactly what a lot is about at the moment! In the Uni It's about being able to write down or articulate knowledge experiences, on the part-time job market it's about the chance to acquire and use it, and on the social web in general it's about being happy to pass it on - otherwise this article would probably never have been created.

Those who are good at combining things have found out that it is not yet possible for me to get an entry-level job. Or is it? Difficult question. A few days ago I passed the last final exam. After 16 semesters, the Magister circle closes with interesting but partly uneconomic knowledge about political relationships, participation in the political system, risk perception, further developments of the rational choice model and analysis of Society through changed forms of work and (online-based) networking.

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Oh God, a long-term student!

16 semester? Social Sciences? Are you a long-term student? It seems so damn it goes faster than you think! What do you do with your studies? Hoping or entering? Those who hoped were not all lucky. Those who are present, be it party or federation, club or university, have it better but both was nothing for me. Too naive on the one, too fixed, bureaucratic or theorielastig on the other.

Even if initially the Status as a student provided enough security, after the long basic studies I began to look for part-time jobs that at least gave me an insight into the normal professional world and Ask after which could answer afterwards. Some still believe that an academic will not make you unemployed.

The note is not the most important

My worst oral exam (3,0) commented on that Professor recently with the words: “Overall, you are still on the two. Stay focused. A satisfactory degree will make it difficult on the job market. Remember that when writing your thesis. ”

Discounts for your success (advertising)!

A year ago I would have absorbed his words like a sponge and written a great thesis that needs a scientific thinker Professor satisfied or better “good” satisfied. Meanwhile, the grade is no longer the most important thing for me. I have my experience. A nice feeling when you have the impression that you have a better situation assessment than that Professor.

Have fun as a career goal

The probability of graduate unemployment is less than five percent. Experiences can be recorded systematically and fast familiarize yourself with new subject areas, that seems important. But you also want to do something for yourself Fun this statistic says nothing about that. These very essential qualities become lifelong at times Things to Learn become even more important. A necessary tribute in times of a generation (always)-on(line) and innovation cycles that are faster than page loading with a 14.400 modem!

Anyone who remembers that should smile now. Or brooding. Because such times are actually predestined for a course of study that promotes these "basics" such as structured thinking, quick familiarization and deep insights in the Basics-Area imparted as immediately applicable skills that can be imparted after three years at the latest Job again with the first Further education are outdated. Generalists to the front! Actually.

Supposedly rapidly deployable workers vs. innovation

Unfortunately, some do Companys Prefer a workforce that can be deployed immediately and that works. that on Costs of process optimization, better adaptability to new processes and innovative strength seems to be economically not scalable enough to be able to implement it.

Experience with software, experience in the operational area or experience in project management are in demand and increase the job prospects exorbitantly. Stupid that mediated Background in the social sciences more from social structures and human Behavior and less of English terms that try to express supposed market principles or routine procedures for machine construction.

Classic student jobs at prestigious companies

That's why I took a look at classic semester jobs at Daimler and Behr, a trip to the door in nightlife and a € 400 office job in a notary's office for the first time at a freelance agency. Small medium-sized company in a growth market at that time. Then I was a “junior researcher”.

In case anyone over 50 is reading this blog, I've been helping experienced people seekers find good ones IT- Specialists for vacant project positions in companies. I requested resumes, looked for suitable ones Candidates on Xing and Gulp and had the impression of doing a part-time job for the first time, which gave an insight into a possible professional field.

Flexible employment on the advance

Flexible forms of employment are on the rise. Companies want to keep their workforce more flexible in more volatile markets, a market-logical behavior. The impact on society is ambivalent. But in the mediation of freelancers who sometimes pay hourly rates where even uni-ProfessorThe risk of self-employment or constant insecurity was well paid. A fair deal.

My limit was clear: Sending construction workers to the construction site for €6,80 gross per hour and being able to cancel tomorrow if they don't like it, I'll never do it. Freelancers who can make a princely living from it: None Problem. Is it only possible to choose a job in human resources management in this way? I always had an eye on the student job offers. After a year as a researcher, I found a job with a graduate placement agency in applicant marketing.

Ascent

Something more creative, why not? Although not better paid, I challenged the challenge and I switched. The job was more demanding. The good thing is that you learn a lot and the ego promotes the ego.

Not that I had problems with it, but an improved basis for discussion with economically-oriented students, since you also do something “right” alongside and a growing arrogance towards copying “Hiwis” whom you could accuse of never having worked properly partly the hourly wage of less than ten euros. Because with every monthly statement, you noticed how cheaply you were doing work as a student. Anyone who has ever seen the additional costs of a normal employee can confirm the difference.

Knackpunkt Dresscode

Then there was the dress code. No, I have nothing against suits. I don't have to wear one every day to feel good feel but I don't find him bourgeois in general either. Walking around like a permanent banker every time with this kind of pay and only infrequent customer contact slowly dawned on me. Especially since I sometimes still had to go to university after work and everyone can imagine the looks when you see a student in trousers and a shirt. I hated her myself!

But go looking for applicants for well-known companies and a social mediaConcept It was interesting to be able to develop and implement. Of course, database maintenance, customer service and administrative activities were also part of the scope of work, but all in all, I made my experiences.

Then she came Crisis. The social mediaProjects was straight successfully been completed, as it caught the first permanent employees in the probationary period and as the Executive asked me in, it was already clear what was coming: great work but easier to terminate than others. hands bound. I took it sporty. I was still a student and it was just a part-time job.

Experience, experience, experience!

Nevertheless, further experiences gained: Marketing is more creative than pure research. The Combination was fun! Why not double track? On the one hand, I was looking for a position in human resources and, on the other hand, in marketing.

In theory, the course provides something for both disciplines: knowledge about social groups and their laws, Structure and identity formation as well as milieu research and decision models as a further development of the classic cost-benefit model of the economy help enormously in marketing.

What are my strengths?

I know a great deal about work at an abstract level: the erosion of the standard employment relationship and the development towards a workforce entrepreneur who no longer offers their work potential but their job performance. And for that you need applicable experiences. Only: which ones do I have?

In addition to the general university advantages, perhaps an expanded vocabulary, expressiveness, Internet-affinity, office experience, Online-Looking for creative marketing ideas? Would others have managed the marketing concept better? No idea but it was for sure not bad. Of course, I successfully completed a workshop on online surveys, a didactic seminar on teaching European content in schools - nice too. It was time to saddle up on those experiences.

I had a job interview at a large temporary employment agency, which now also had a subsidiary in order to be able to serve special market segments more precisely, especially in the qualified area. Two women received me. After the initial smallTalk-Ask if you light found here, which isn't that easy, and they wanted the weather to tell me something about myself.

Fauxpas in the interview

No problem. While I was talking like this it struck me that the last interview was much more relaxed due to the unsigned position. According to my idea, some wanted to know if I had completed a writing course. The question puzzled me, but I replied "No, but I have already written some homework, which is why my writing speed should be above average." "So none.", She summarized my statement. "No." and wondered why she hadn't immediately included the writing course in the job advertisement.

“What could you do negative present to us?" “I can't imagine letting someone work on a fixed-term basis somewhere for a pittance, despite qualification. That's why I'm sitting here and not at your main company". The Effect of the sentence was made clear to me by the expression on the face of the writing course advocate. The other lady tried to appease “None Anxiety, we pay in line with the industry.”

Creative application

The area of ​​responsibility (research, office support, arranging appointments, in the medium term also conducting job interviews) would have been interesting, but I was probably too blunt in the wording. Or just to Honestly? Before I could think about it for a long time, I came across another student job on Xing: working student in online marketing. Another plus: Don't look conventional apply but come up with something original. So the boss was googled and facedebook-Message with an eight-liner in rhyme form:

I like beer ... no Hartz IV!

Ergo, I'd be interested in your student job!

Marketing has always been my thing, why don't you try it out again!

If you don't think now: "Total bull" - more information here: xing.com/profile/Nikolas_Hoenig

Employment references and the rest under this address: XXEMAILXX

I'm gone now and I'm looking forward to it Feedback...

Looseness is rewarded

It worked. Looseness is rewarded in a creative environment! Although there again concessions made at the hourly wage and remained under the 10 € line but the feeling was good: No dresscode and a boss who was in search of the marketing idea, which cost little, took advantage of the new communication channels and struck big!

So I came up with a single campaign on StudiVZ, in which selected men and Women each received half of a voucher code and were able to find out about their dream partner and / or the other half of the voucher code by searching for a single of the opposite sex (and other criteria). Good idea, but it didn't work. Another experience.

uniebook-Marketing for the online shop

Since the online shop is not the only project of the new Company we both quickly realized that some good ideas had to fail because we didn't get any IT resources. The boss left, a new one came. younger than me But he got more resources and thanked him with a breath of fresh air: regular newsletters that I was allowed to write. SEO and SEM has been intensified. a facebook-Bought a fan page that was filled with blog posts about beer from me. Cooperations were initiated, marketing campaigns planned and implemented. I was and am right in the middle of social media marketing.

I came across another facebook-Marketing idea, which has now earned me another part-time job. At an advertising agency. "Agency experience" seems to be important, so I'm curious what to expect from next week. Another experience for sure. All in all, I passed the exams with a “good” and now I’m about to do my master’s thesis. The last university step. I would like to do science and Economy combine. Social media lends itself to that, I think. The Boy The boss has meanwhile left again and the new one still finds social media too incomprehensible. The return on investment is still too low and you don't even know how the shop will continue.

Master thesis as a plus!

After all, I could still write my master's thesis there and would even be financially compensated, but I'm drawn to new shores without letting the red thread tear off. My experience leaves me there optimistic look to the future.

The master's thesis I now appreciate more important than the grades. I do not know yet what will come out. And I do not know yet whether the screen work in the social media area is not too monotonous, but I know at least once what a good working environment means what I do not want and where I already had experience.

Tips for graduates

Whether I am looking for a new company in which I can write the work or whether it is the old company, I have made the options possible because I was always open and the initial Internet affinity and the talent in the search for candidates brought me to Berberbermarkting from which now social media marketing became. A common thread is recognizable and experiences are also.

My advice to graduates: do it Eyes up and sniff everywhere you can. A good and quick degree is only worth half without the right experience. Find out where you want to go and not just after your studies. Perhaps the course only helps to perceive reality so systematically that one recognizes future markets or opportunities in general more quickly. You should find out early on whether you want to work there. Literally.

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