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By Catherine Antonia Heder (More) • Last updated on October 13.11.2023, XNUMX • First published on 13.01.2014/XNUMX/XNUMX • So far 6846 readers, 1315 social media shares Likes & Reviews (5 / 5) • Read & write comments
There are always different discussions about the same question: Where do we actually stand with social media? And: have we arrived at it or feel don't we just like each other?
Some say social media is dead on the dance floor, others philosophize about his arrival in the Everyday life, which reminds me more of the revolutionary literature of the GDR than of what we are currently finding. And for still others, will everyone be a marketer in 2014?
And then I would like to go to the violent discussion about that Career of social media manager which we recently introduced.
All of these contributions have one thing in common: They understood that we have arrived somewhere and exactly this where and the further way should be discussed. The time of how-to's is over - everyone is quite right about it.
But if you ask yourself what comes next, you have to realize one thing: It is no longer about the discussion of platforms or content. Social media has long been an expert field and as such, it is now more recognized.
The social media manager is not a jack of all trades, usually has first-class training and further education and is one thing above all: the interface to the community. Nobody knows better than he or she what the followers, fans or whatever you call all of them Peoplewho read the content wants to name.
However, the difficulty of putting things into words is evidence of another circumstance that should not be despised: Social media has still not really arrived in our language. For certain terms, standardized terms are still missing.
Here are a few examples: For people who appear in social networks follow, there is just as little Term as for the performances as such. Likewise, we are still talking about channels. Originally derived, this comes from advertising or communication channels.
Social media, but social networks are limited channels. They are exchange, interaction and place of the medial meeting of people of equal interests. For me, this lack of matching terms shows that it is not so easy to describe our condition.
Because all these observations ultimately testify to a circumstance: We have neither arrived nor have we arrived. We are in a shift that many of us have missed in the beginning and whose end is not yet reached even in well-digitized societies.
In this respect it is currently about two things that every human being has to understand:
So the question is not a new beginning, but rather a waiting, a kind of pausing until the majority eye level stands before the spearhead rushes to new shores and thus loses more and more contact with the users.
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Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de All texts by Katharina Antonia Heder.
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