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Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “Music is in sales: Reaching customers emotionally” (2015), published by Haufe Verlag, reprinted with the kind permission of the publisher.
By Elmar Lesch (More) • Ralf Koschinski (More) • Last updated on October 23.01.2024, XNUMX • First published on 26.09.2019/XNUMX/XNUMX • So far 4389 readers, 2979 social media shares Likes & Reviews (5 / 5) • Read & write comments
Not the Idea is the central point of many (new) projects, but theirs Implementation. Managers need to think holistically, paired with target-oriented implementation methods. you lead Employees and Executives motivated to Success.
The way is that Objective. But without a destination, the path only leads too far light astray. For this reason alone, a goal should be formulated. This also applies to coaching processes - for example between managers and employees.
In addition to the goal as such, the ZIEL formula supports active implementation. Whether single, Team– or self-coaching, without a detailed implementation roadmap, coaching processes are doomed to fail from the start. With the GOAL formula, managers and employees have an effective tool for clarifying the assignment and releasing energy in equal measure. These four key factors are hidden behind it: Z(eit) - I(nput) - E(result) - L(Ust).
First, the acronym TARGET stands for itself. Karl Lagerfeld once said: "Achievements must never be regarded as a final result." And further: "Once you have achieved certain goals, you have to find new goals for yourself."
For managers and employees, this means that the first thing to do is to create a timetable and implementation plan draw up. Start and end dates are defined and intermediate stations are specifically formulated as milestones.
In order to achieve goals with an employee, the order clarifies which resources and capacities are available. In addition to the material input, the intangible budget plays a decisive role here:
What gifts, talents, Power and Competencies can be used? Aspects such as "strength management" and "focusing on the essentials" represent important resources in a personal coaching process.
Although it is difficult in the intangible field, it is not impossible. Here too, actual and setpoint values can be defined. An example from the personality development:
In order to build up his self-esteem, the employee succeeds several times in a certain period of time in response to requests that are brought to himNo' instead of giving his consent like he used to, even though he didn't really want to.
The emotional why is closely related to the motivational and value world of the employee. What is really important to him in (professional) life? What moves him in the deepest interior?
The recognition of Sinn and the purpose of the process makes it possible to enjoy personal development. Progress can be visualized in a success diary. And they should be celebrated together - whether in a team of two or a larger team.
One cannot be effective without the other. With the TARGET formula, the employee develops and releases implementation energy, which he uses to do his job with competence and passion Tasks not to be worked off, but to be implemented with commitment and success.
The intrinsic Motivation, i.e. the inner self-arising motivation, is a prerequisite for this. Anyone who “ticks” like that can repeatedly cross borders, overcome obstacles and achieve goals.
To achieve goals is not that System or the Strategy decisive, but the human being. He alone takes care of the implementation. As a manager and in a team. But he always has to adapt to innovations, to processes for sure to be able to steer. This is easier to do with the eight levers of the 8A implementation method:
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Elmar Lesch is a business coach, management and sales trainer. Graduate engineer, graduate industrial engineer (FH), is an internationally certified management consultant BDU / CMC as well as a successful management and sales trainer, business coach, project manager and lecturer for project management. Owner of the management consultancy for sales & marketing LESCH CONSULT and partner of the UMSATZMEISTER method institute for potential development. All texts by Elmar Lesch.
Ralf Koschinski is a business graduate, coach and medium-sized business consultant. He is a certified management & business coach and medium-sized company consultant. Owner of VERTRIEBSMEISTER®, institute for corporate development, and partner of the UMSATZMEISTER method institute for potential development. The technical business economist (IHK) and business graduate (FH) developed the ratiomotion® method. As a multi-certified trainer (including NLP practitioner, INSIGHTS MDI® DISG consultant), the holder of the quality certificate of the Q-Pool 100 business trainer supports companies with technical and design-oriented products in realizing their sales goals. He recently linked his know-how in sales and as a trained professional musician (trumpet, guitar, vocals) in his book “Musik ist im Vertrieb”. All texts by Ralf Koschinski.
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