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Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with a unique book concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

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Simone Janson is publisherConsultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.

Job profile! Trade magazine publisher: professional magazine for aspiring models

Print has long been declared dead, but today printed magazines are considered the supreme discipline in the media industry. But how do you become a specialist magazine publisher?

More than a shallow glamor post?

At the age of 23, Niña-Katharina Paetow was one of the youngest female editors-in-chief in Germany. Together with her deputy Sina Franco, Paetow ran the magazine “CASTING - BE A STAR!”.

The magazine is aimed at self-confident people between the ages of 16 and 30 who are striving for a career as a model, actor, musician or entertainer or who are enthusiastic about their lifestyle. But CASTING was more than a shallow glamor postil: the magazine prepared comprehensively for a model's everyday work. So the first trade magazine for aspiring models?

The target group was clear: "There are millions of people who dream of becoming a star," said Niña-Katharina Paetow. “We treat our readers' dreams with respect and take them seriously. CASTING - BE A STAR! will therefore not only deliver a lot of glamor, but above all utility. "

Even those who swim against the casting wave floats in it

A good idea in itself: In the 100-page booklet there were therefore not only the style and beauty tips, interviews and star reports to be expected, but also casting dates, insider reports and the “Plan B” section: “Good to know - even if you are not a star ”with information on job, money and life or on topics such as“ Abitur by post ”. Apparently, the makers have given a lot of thought to what information the young target group needs to start their model life.

With high standards: The magazine wanted to set itself apart from casting shows alla Heidi Klum and yet swam on the same wave. Even the logo with the star - borrowed from PRO7. Nevertheless, a demarcation: “We don't want to embarrass anyone, we take the dreams and talents of our readers seriously. We want to reach people who are serious about going their own way - and who want to be famous for more than 15 minutes. "

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At the same time that Objectiveto give readers food for thought. The magazine has started an action against eating disorders (ES). Under the motto "It is not you that counts, you!"

Tail wind from father

The magazine's initial circulation was 150.000, and it is published every fortnight. The young journalist, who trained as a trainee at FOCUS-CAMPUS, was also aware of the risk: “In our industry, at the moment we only talk about the fact that printed magazines are dead or have no chance. So it seemed completely crazy to want to bring a new property onto the market without a company behind them, ”recalls the young journalist.

But the magazine is not just a StartUp garage idea, it has a tailwind from the start: Paetow was supported with her idea by her father, Stephan Paetow, who was deputy editor-in-chief of FOCUS. "You have to do that!" he said. “He probably said and did a lot more.

Paetow insists, however, that she came up with the idea for the magazine all by herself - namely after she was approached by scouts to work as a model: “If journalism hadn't always been my dream job, I might actually have moved to Milan to do there to do the first shoots. But even with the first steps I felt overwhelmed and left alone - I would have loved to read a magazine like CASTING that I can trust. I think the best magazine ideas are those that don't come about on the drawing board, but are based on our own experience and observation. "

And so we found a magazine

Together with blogger and qualified fashion journalist Sina Franco, Niña-Katharina Paetow developed a zero number “that was created in our living room in three and a half weeks.” Franco adds: “Models, photographers and freelance journalists who are friends have helped us. In addition, as a blogger you know a lot of people, they were all there when we asked them for help. "

And then, contrary to expectations, everything happened very quickly: A printing company operated by the Business idea was convinced, printed the dummy with which Paetow and Franco went to look for investors free of charge. The financing was already successful after three weeks: the entrepreneur Michael Heil from Weinheim, “who has never had anything to do with the media” (Franco), but works in medical technology, got on board and enabled the magazine to be launched. A few days ago Frank-Michael Wellner, former editor-in-chief of “Blond”, completed the trio as second deputy editor-in-chief.

User-generated content consistently implemented

One thing has to be left to the makers: They consistently implemented the approaches of the user-generated contet and current media trends: On every cover and in its fashion series, only "Models of the Week" selected by readers are photographed. Anyone - whether amateur or professional - can sign up for this performance apply. The only condition: he or she has never appeared on a cover.

The magazine not only confided in the tastes of its readers and thus cleverly gets them on board - it could also come up with fresh, fresh faces and, like “Dir Brigitte”, saves a lot of money when photographing amateur models .

None of this helped, the magazine never made its big breakthrough and so it is no wonder that it is no longer on the market today. But it was definitely worth a try.

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One answer to “job description! Trade magazine publisher: professional magazine for budding models ”

  1. Simone Janson says:

    The first #Specialist magazine for upcoming #Modells?

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