eCommerce in the niche: 5 tips & 5 special online shops

No doubt that Online-Trade is booming. But with the mass of online shops light the impression that the market has long since been fished out. There are always online shops that successfully could fill a niche. 5 examples.

How to start a successful online shop?

Online shops everywhere - and there are more and more. Online trading has long been dominated by giants such as Amazon or eBay. How should one be successful in eCommerce? The answer is: Find a niche that is not yet occupied.

That sounds easier than it is: The Art is to find a special topic for which there is hardly any competition on the market so far, but for which the customer base is large enough to generate sufficient income.

Technically solving accounting and bureaucracy

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Another one Problem is the annoying bureaucracy and Accounting. For a long time it was an obstacle for me to dare to approach eCommerce. How good that there is practical and inexpensive technical for this Solutions gives. A good example is the free WordPress plugin Woocommerce. For the open source solution there is the Extension German Marketwhich is really cheap considering the range of functions for a price starting at 75 euros a year.

It comes with legal terms and conditions and other legal texts that have been checked by a lawyer and offers an automated connection to all common accounting software, with which the accounting can be done with just one click. PDF invoices as well as return slips and cancellations can be created and exported. Even temporary changes in the Value-added tax takes the program off you. Really great!

5 Tips for the appropriate niche

So finding a niche can fast become a difficult tightrope walk, which, however, is made easier by a few tricks.

1. Become an expert: First, the product should have something to do with the shop owner himself, this should ideally be even expert in this field. The background to this is that a contact person who has a real grasp of the topic can generate more trust among potential customers and provide them with better advice.
2. Your own blog: As an expert, answering customer queries is one thing, but it is even better to make this expertise public: helpful is a blog of your own, in which you always report about new products and stories. A blog is also a helpful SEO measure.
3. Storytelling helps: Storytelling is the magic word. Nowadays, flat marketing is less and less effective, consumers also want to be touched emotionally and invest in social responsibility. Anyone who is passionate about a topic and makes that passion public is much easier to convince potential customers.
4. Social responsibility: Quite a few successful eCommerce companies - including some of our example companies - not only offer products, but also support social projects such as fair trade.
5. The product depends on: The best marketing does not help however, if the product in the eyes of the customer is nothing good. Because customers are only willing to spend money on products if you do not get them anywhere else. The ideal products are the products that the customers always need. In addition, it can increase sales to create an assortment of additional products around the actual product.

5 successful online shops

Discounts for your success (advertising)!

These 5 tips seem to have heeded the following five examples. An overview of 5 successful nicheideas from designer fashion to signs to dog biscuits:

1. Rebelle: The Hamburg-based Cécile Gaulke wanted to sell some designer clothes online after several moves to sell profitably. In one research, however, she found only American, but not a German platform for the sale of used designer fashion - and developed the idea of ​​Rebelle. Meanwhile, the company has expanded into 25 countries, took over a direct competitor and plans to continue to grow.
2. Signage Shipping: Individual signs of all kinds, for example for the premises, in buildings, for street or for machines are the metier of sign shipping. The social entrepreneurial approach is uncommon: the company uses eco-electricity and donates social and ecological projects from every incoming online order in 0,50 € through betterplace.org.
3. Bonsum: Bonsum is a search engine for sustainable online shopping that rewards its customers with a bonus program for responsible shopping. The aim is to promote sustainable consumption in the long term by allowing customers to convert bonus points they receive for their purchase into shopping vouchers or donate them to social enterprises and afforestation programs.
4. Dog's Deli: Friederike Friedel was actually an architect until she bought a dog. In the dog school she notices a gap in the market - the lack of healthy dog ​​snacks, for which owners would spend a lot of money - and simply bakes dog biscuits without preservatives or flavors. The idea for Dog's Deli was born.
5. Beamershop24: Christoph Hertz already started 2001 with the sale of beamers. 2004, he founded Beamershop24, 2005 then the Celexon umbrella company to sell accessories such as canvases, ceiling brackets or presentation furniture. Today, the company has around 600.000 customers and has twelve stationary distribution partners and eight subsidiaries in other European countries.

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