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Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “Speak to Lead: How to sell ideas, visions or just the truth” (2015), published by BusinessVillage Verlag, reprinted with the kind permission of the publisher.
By Malte W. Wilkes (More) • Last updated on October 08.02.2024, XNUMX • First published on 26.06.2019/XNUMX/XNUMX • So far 6376 readers, 1281 social media shares Likes & Reviews (5 / 5) • Read & write comments
Kurt Tucholsky was a journalist and writer in the 20s and 30s. And gave speakers plenty of advice along the way. But you have to Rede hold yourself? And how can you still remain visible?
Kurt Tucholsky is also known under his pseudonyms Kasper Hauser, Peter Panter, Theobald Tiger and Ignaz Wrobel as a sharp provocateur. He gave a speaker some of the following advice along the way - which unfortunately are still being heeded today:
The all-rounder from the stand was not born. Not every medical director of a clinic has to be able to explain the “7 steps to a healthy prostate” at an open day. Not every police director is prepared to present the security concept at a major event. And it doesn't suit every managing director or occasion, the future development in our Industry to develop. The reasons for this may lie in one of the following points:
This is then the field of speakers or colleagues of the Company from Business-Experts and/or business speakers. Nevertheless, the manager does not have to do without making himself attractively visible:
For example, he can open up the topic as a “teaser” and show his connection to it and, on the other hand, to the occasion, he can also score big points with the speaker and the audience afterwards in an individual interview or a talk.
But ultimately there would be one decision, whether one speaks oneself or uses someone else to do it, is particularly hardened if one could also bring the speech well over the stage. There are only two there ways.
Because one is for sure: Everyone will definitely be better on this journey than they already are. - You can't promise that for everything. Promised.
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Malte W. Wilkes is Honorary President of the Federal Association of German Management Consultants. Wilkes has been an independent management consultant since 1975. He was the founding editor-in-chief, later owner and publisher of the Pharma Marketing Journal from 1976 to 2007. After the sale to the Handelsblatt publishing group, he continued to be a columnist there until the publication was discontinued in 2012. In 1993 he was elected President and served two terms until 1995 in this office. Wilkes carried out amendments to the statutes and promoted the positioning of the BDU as a professional and business association. During his time, the BDU opened up to both political and social discussion and strengthened its positions through public appearances at congresses, in panel discussions, TV and radio. On October 1998, 9, Wilkes was made the first honorary president of the BDU for life. All texts by Malte W. Wilkes.
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