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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Cultural fit means the optimal fit of employees to the corporate culture. This is more than a feeling: scientific models help with the implementation. The Benefits of Cultural Fit Recruiting When the storm rages, it's more important than ever to have the right people on board. Winning this is like walking a tightrope in many companies. On the one hand, the…
Before the business model of the Amazon Marketplace can be examined in more detail, it is advisable to take a closer look at the form of presentation of the product offers in order to be able to clearly distinguish the Marketplace offers from Amazon direct deliveries. How are the products listed on Amazon At Amazon, the Marketplace offers are integrated within the standard article presentation, which Amazon also uses for their…
Prominent brands successfully combine good marketing with networking, fun and enjoyment. Companies can learn from them. What successful founders do differently: The secrets of influential business models In today's fast-moving business world, it can be a great challenge for founders to grow and be successful with their own company on the market. Because to build a...
Flexible working time models, a better work-life balance and more freedom in everyday working life - employers meet all these wishes of employees with just one thing: home office. Still, not everyone is happy. Fixed home office contingent Nevertheless, most German companies like it more structured compared to companies in economically equally strong European countries: Only around twelve percent of the employees...
The rules of the game in communication and sales are now dictated by the customers. The marketing of the future is therefore based on touchpoints - and on the customer journey. Customers don't buy in channels The problem is that many providers are still dealing with advertising channels. They are the external counterpart of internal departmental silos: operating side by side without being networked. And you can't get there with the classic sales models...
Print was long declared dead, but today printed magazines are considered the supreme discipline in the media industry. But how does one become a trade journal publisher? More than a shallow glamor postille? At 23, Niña-Katharina Paetow was one of the youngest editors-in-chief in Germany. Together with her deputy Sina Franco, Paetow ran the magazine "CASTING - BE A STAR!". The magazine addressed self-confident…
We will increasingly be given the opportunity to organize our working hours according to our biorhythm. The classic 9-to-5 job is already largely outdated. This has advantages and disadvantages – depending on how you handle the situation yourself. A blessing and a curse at the same time The internet has increasingly taken hold of our work: we surf, email, chat. We…
Most companies strive to innovate without breaking organizational patterns. The results of Frédéric Laloux, who examined how self-organization and success in companies influence each other, are exciting. Ego or consciousness: we have the choice The private environment shows us that we have a choice: either from our ego or from the consciousness of the ecosystem...
Prof. Dr. Gerrit Heinemann heads the eWeb Research Center at the Niederrhein University of Applied Sciences and teaches business administration, management and trade. The fourth and last part of the interview is about cooperative business models in e-commerce. Heinemann studied business administration in Münster and obtained his doctorate as a research assistant at the Institute for Marketing under Prof. Dr. Dr. hc mult. Herbert Meffert.
Mauro Dell'Ambrogio is State Secretary for Education, Research and Innovation in Switzerland. In an interview, he talks about the results of the vocational training congress in Winterthur and the success of dual training in Switzerland. Mauro Dell'Ambrogio, Dr. iur. from the University of Zurich, held public positions in the canton of Ticino from 1979 to 1999 after being admitted to the bar and notary public: judge,…
If you want to realize innovative ideas, you can only do it together with others. The Reutte region in Tyrol shows impressively how this can be achieved. Reutte in Tirol: An insider tip that has a lot to offer The ruins of Ehrenberg Castle are located above the municipality of Reutte in Tirol, just a few kilometers from the German-Austrian border. A region that also Austria…
The digital upheaval is making more and more possible. This often creates stress. Regardless of whether you are self-employed or working on business concepts within a company: the overview is quickly lost. How can you take a look "from above" and thereby avoid getting lost in the details? 4 Tips: How Entrepreneurs Visualize Their Business Models We have been working for years…
Quality content in journalism can no longer be financed - this is a common opinion. But there are alternatives. Crowdfunding for example. Does making money hurt? Quality in journalism is dead. Many editors believe that readers are not interested in it. And certainly not for elaborate reports, for example for Eastern Europe. "Especially not if...
In the near future, the workplace will become even more flexible and mobile. Work tools are becoming smaller, more versatile and more personal. IT decision-makers are convinced of this. There will soon be no way around consumerization for companies. Work tools of the future Some time ago I wrote about my personal dream work tools of the future: They should be small and light, just...
A company's success largely depends on its ability to effectively analyze and evolve its business models. 3 X 9 step show how this can be done. Why is business analysis so important? Business analysis is an indispensable tool for companies of all sizes, from start-ups to global corporations. It allows them to leverage their current business model and…
Can and should business, management and spirituality be connected at all? The “Economy and Spirituality” congress in Kirchzarten near Freiburg aims to provide answers to this question. Entrepreneurial success only in harmony with spirituality? economy and spirituality. – Can these worlds be connected at all? Blackrock boss Larry Finn's remarkable admonition to international companies has only recently...
Today the computer manufacturer Dell invited me to a discussion group in Munich. The topic was the results of Dell's Evolving Workforce Study 2014. The results are hardly surprising. Why is? Dell had nicely announced its round of experts, which unfortunately was not a public discussion: Status quo, challenges, opportunities, future developments - the working world of the future holds a lot of new things for everyone...
A tablet that can be turned into a laptop in just a few simple steps: The Dell Venue Pro 11 – 5130 comes with a wide range of accessories designed to offer just that. The hermaphrodite functionality is pretty good compared to other devices - but unfortunately not perfect. Weaknesses in the mobility test After all, a tablet is a mobile device…
I've been looking for the ideal device for my mobile office for a long time. Dell made one of its business ultrabooks available to me for testing over Christmas. The device impresses with its functionality and design. What isn't convincing is Windows 8. Do ultrabooks live up to their promises? For me it is the first experience with an Ultrabook:…
I've been a homeworker from the very beginning, out of conviction: The desire to save myself the daily commute to work was one of the reasons why I started my own business a good 10 years ago. Employed and working from home? Back then it was unthinkable. Today, on the other hand, it is very trendy. The fact that companies are now taking advantage…
Digital change and changes in the world of work: Especially in German companies, the fear of risk still prevails, while the opportunities are only cautiously viewed through blinders. In a study lasting several years, the computer manufacturer Dell and the chip manufacturer Intel had the effects of digitization on the world of work examined. What was the result? Effects of…
The growing complexity and dynamics of changes in the global economic structure are well known as a challenge for companies. Having the right leaders is crucial. Manager: To the level of your own incompetence? Joachim Sauer, President of the Association of Personnel Managers, sees the basic problem in the fact that too often pure experts rise higher and higher in the hierarchy based on their specialist knowledge.…
Work wherever and whenever you want – this dream can come true. With the right boss and the right equipment, this can work even in a team. Why offices often seem like a torture chamber to us Have you ever sat at a desk for so long that it seems like a personal torture chamber? It is generally accepted,…
What will the future of work look like? Does the future belong to the free, flexible home office or are we steering into precarious mass employment and total surveillance, e.g. through company health management? The world of work will change decisively Digitization and the Internet will also change our world of work decisively - this is demonstrated, for example, every year at the re:publica, the annual event that is...
Quotas for women and equal rights are always the subject of heated debates. But neither in our job nor in our private lives are we as far along as many think. Insights into personnel selection in a German company. Open letter to a HR manager Edition F recently featured a sensational open letter from reader Anne-Lu. I became aware...
600 years of MICE experience in the organization of congresses, conferences and events - that is by no means an exaggeration in Constance. Here you can rent the room of the papal election as a worldwide unicum and jump into Lake Constance during the conference. Lake Constance as a tourist destination Lake Constance is one of the most important and well-known tourist destinations in Germany: It is divided into…
AI and automation are revolutionizing our working world. The key to the future is the right creative tools. Redesigning work paradigms: This is how work has changed In an increasingly digitalized world, artificial intelligence (AI) and automation are opening up new horizons for new ways of working, methods and environments. These technologies are not only revolutionizing the way we work, but also...
Data is the sword of the 21st century, they say – and it is being collected diligently everywhere. What can we do against it? Privacy is an important issue In today's digital world where we are constantly online and sharing our personal information, privacy has become an important issue. Companies and organizations collect and analyze...
From a guest room in your parents' house to a translation company that operates on four continents - how do you create such a career? Guest rooms instead of a garage It is often said that Scots are stingy! If stinginess means keeping operating costs low in order to build up the company slowly and react to fluctuations in the market...
The cultural fit is rarely checked in recruiting. New employees who do not fit the corporate culture cause numerous problems and costs right from the start. The following interview questions will help you to find exactly the right employees. What is cultural fit in companies? Do you want to find employees who are the best match for your company like identical twins?…
Many already know how self-determined learning does not work. So how could it go? Employees are simply thrown books and digital media in front of their noses and the instruction “So, teach yourself what you need to know”? No, it's not that simple. Continuing education as the key to success Lifelong learning and continuing education are considered the key to…
Do you have to be a compensation and benefits expert to be able to read a salary range from job references? No, because with the necessary specialist knowledge you can even name an exact house number. The qualified job reference A qualified job reference is a document that contains both the form and the completeness of information about the position and the…
Almost 95.000 dual students in 2014 prove that these practice-oriented study models are very popular. 6 reasons why a dual degree can sometimes be the better alternative. Dual studies – theory and practice combined In the summer, many schoolchildren have their school-leaving certificates in their pockets and are asking themselves: “What now?”. The increasing degree of academization is driving…
Tesla hired a handful of designers to deliver new designs for the Roadster. Now the prototype has been built. The Aero Buck After agreeing on a favorite, the company had a 2005/1 scale model built in January 4, then full size in April. In this process, Tesla leadership got a…
Traveling and discovering the world while earning money is a dream for many. The reality often looks different. What do you have to consider to make it work? Freedom and independence as a digital nomad? Role models like Tim Ferris, online entrepreneur and author of the bestseller “The 4-Hour Workweek: More Time, More Money, More Life” have shown the way. Independent and…
The professional world is constantly changing, but this change is particularly radical in crisis situations. How can you secure a job and income in the long term? Fast-forward change management thanks to the Corona crisis The Corona crisis brought a lot to light that had been fermenting subliminally for a long time, especially the lack of digital structures in everyday working life, keyword home office challenge, as well as in education, only made themselves…
08In good times, it's easy to talk and write about meaning. When nerves are on edge in difficult times, it shows who is serious about it and for whom corporate ethics is just pure marketing communication. Crisis as an opportunity is not well received Declaring crises as opportunities may be correct in terms of content, but it happens to people...
Many conference or seminar locations are technically perfectly equipped - but otherwise not very charming and original. The location of an event is crucial to its success. Locations that you like to remember It is often more the special charm of a location that inspires us or reminds us of the…
Shares are securities, are traded on the stock exchange and are considered by many to be an uncertain business. The following tips clear up this prejudice. 3 Criteria for Picking Stocks In times of zero interest rates and global uncertainty, many investors shy away from gold. However, I advise you to bet on living gold. With this term mean…
So far, it has been about the freedom of choice of innovators. However, this requires one thing: that the innovator or the innovation team also feels personally responsible for the innovation and regards it as his work. The company structure can not only offer financial incentives for this. Start-up teams must act autonomously When it comes to creating innovations,…
In less than ten percent of German companies, the shortage of skilled workers is an issue, in more than 40 percent of companies this situation is noticeable in many areas, sometimes even massively. In order to be able to attract the attention of the desired applicants, new paths must be taken in recruiting, holistic employer branding seems to be the answer to the…
Digital change and automation are constantly advancing. In order for the change to succeed without major difficulties, companies have to pay attention to a number of things. 4 X 7 tips at a glance. Approaches and concepts for digital change The term "digitization" or "digital change" is a much-discussed topic. Especially in industry, where people are increasingly being replaced by machines,...
Sustainable, long-term thinking and acting is also becoming increasingly important for companies. The highlight: companies also benefit financially through more sales. We'll show you how. How sustainability and profitability fit together As with the hero in the Shire in Lord of the Rings, our story also begins with the perfect world. At the end of last year when I...
Hiring unsuitable applicants is not only annoying, but simply too expensive. In order to avoid this, the proven recruitment interview is usually used. Rightly so. With the right requirements analysis, everything goes smoothly. “Nobody is a judge of character” To find out whether the applicant is suitable, however, it is not enough to have a nice chat with one another. This ultimately results in...
Sascha Schmidt mainly accompanies executives through the professional midlife crisis. In 2012 his new book “Holistic Career Planning. A life in balance” was published. In an interview, he talks about the professional crises, ways out and why changing jobs is not the only solution. Sascha Schmidt, lives and works in Munich. He studied history, philosophy and education. Thereafter…
The specter of transformation failure is already doing the rounds. Most managers are verbally in the future, but in real terms they are still stuck in yesterday. To ensure that the necessary change does not drag on forever, six quick win measures are extremely helpful. What blocks traditional companies? Groundbreaking new things come along every month today. That traditional companies are changing...
Most people who don't know me well find it funny that I consider myself an introvert. That doesn't surprise me, because I didn't suspect it myself for a long time. Introvert or Extrovert? You must know that I come from a pure intro family: my parents as well as my brother are very quiet people.…
Innovations can only come about when people in companies think and act differently, but still work together in a team. This is exactly what diversity management is for. What is it like in Germany? Just don't bring them into line Imagine you come to a party. You want to talk to someone, talk to a young man,…
Nudging is the idea of gently navigating people toward better decisions simply by changing their environment. 3 professional application areas. Why changes caused by micromanagement have to fail Change management has been omnipresent in everyday business for a long time and numerous methods have already been developed to implement upcoming change processes as well as possible. But one thing always gets punishable...
Carinthia is recommended for anyone who wants to get out and enjoy the wild and picturesque nature of the Alps: Hardly any other region offers so many scenic contrasts and a variety of activities. An overview. 1. Alpine access: With the train through the Hohe Tauern The impressive start begins as soon as you arrive in Carinthia: Through a…
Digital platform business models like Uber are often criticized for being exploited. The EU now wants to improve the working conditions of employees who are often bogus self-employed. Platform workers in the focus of the EU Commission – EU wants to clarify employee status The digital platform economy has grown rapidly in recent years. Platforms typically broker small orders to self-employed individuals. A well-known example of this is…
The world of executives is becoming more and more unstable. The assumption that a company is run on the technocratic model of a trivial machine and that the helmsman “has everything under control” is still widespread, but has long since failed to do justice to reality. Coping with increasing complexity To this day, the requirements profile...
Are you interested in a career in marketing and wondering whether you would rather work in an agency or a company? Both options have advantages and disadvantages. Working in an agency vs. working in a company: 3 key factors You want to work in marketing but don't know whether you would rather choose an agency or a company...
More and more customers therefore want to take their financial destiny into their own hands, but themselves have no idea what offers are actually available on the market. They therefore want competent and, above all, independent advice. This is where the financial advisor comes in. The distrust of bank advisors is growing Banks and most independent financial service providers live from…
The enemy images in most companies are wrongly defined. Self-centered, you align yourself with direct competition. Or even worse: colleagues from other areas are viewed as enemies of the department. But the real enemy lurks in completely different corners. The real enemies are arming themselves digitally Dieter Zetsche, CEO of the...
Edenred Germany was repeatedly voted among the top 100 employers in the Great Place to Work Award for its employee commitment. In an interview, HR Director Lucia Ramminger explains how health management works in the company and what it has to do with employee loyalty. Lucia Ramminger has been Director of Human Resources at Edenred Germany since August 2019. Together with her team, she looks after around 160 employees and…
Austin, Texas is considered the most innovative and fastest growing city in the USA. It is not for nothing that the South-by-South-West conference takes place here every year, at which Foursquare was launched, among other things. Reason enough to take a close look at the start-up scene in the Texan capital. There are innovative start-ups not only in the IT sector, start-ups in…
Green meetings in nature and seclusion are very trendy, they promise healthy enjoyment, sustainability and relaxation. Can they live up to this claim? We present the best locations. 1. Team Building in Design Eco Hotel: Casa das Penhas Douradas – Burel Mountain Hotel, Portugal I don't know about you but when I think of Portugal…
More and more studies indicate that companies achieve clear financial advantages when they deal extensively with the higher goals and the deeper meaning, i.e. the purpose of their organization. And that has absolutely nothing to do with the usual guiding principles of the past. "Purposeful Organizations" are winners The awareness of values, just like the economy, is in…
In 2003, the American Jon Oringer founded the photo agency Shutterstock and became a billionaire. His motivation: his own need for images. But not all of his ideas were successful. In the start-up report he reports on failure and new beginnings. In the beginning was the image How often have you thought to yourself that this product or that offer should exist? With…
There are a number of risks that entrepreneurs should be aware of when selling on the Amazon marketplace. Risks in the narrower sense In addition to the opportunities mentioned, the Amazon Marketplace also harbors numerous risks that the founder of a business will most likely not be able to identify at first glance. It is not uncommon for this to lead to life-threatening problems. To counter these threats...
From university straight to hotel manager? Sascha Schwarze reports how a dual course of study helped him, how the course is structured and what prospective students should pay attention to. Sascha Schwarze (28) completed a dual degree in tourism at the Adam-Ries University of Applied Sciences in Erfurt (today IUBH Dual Studies) from 2009 to 2013. Previously, as a chef, he had...
Fear is usually perceived as negative, but it has its justification. Which strategies help with anxiety blocks? Almost everyone is afraid. What do you associate with the word fear? Fear of the exam, fear of a presentation, fear of looking bad, fear of failure? Have you ever been afraid to ask a question?…
Two garbage cans as an inspirational hanger for this text? Strange right? Because the view of a garbage dump is not pretty. But we should be clear about what garbage means in our lives - also in a figurative sense. what is garbage First of all, we should understand what garbage actually is. Under waste or rubbish (Swiss also…
"Well, have you been productive at home?" Working from home doesn't have to be a career killer! 5 tips on how to work demonstrably efficiently and successfully in the home office. Attractive counterbalance to everyday office life Wake up and prepare for work in peace – without hectic, traffic jams and noise. Sounds great right? With the home office regulation, modern work arrangements create an attractive balance...
Services that are tailored as precisely as possible to the customer, especially in the health and care sector, will boom in the future. Individual care desired for those in need of care In 2030, there will be an estimated 100 people of working age in Germany compared to around 50 people of retirement age. Most of these old people wish to live in their familiar surroundings for as long as possible...
How do I find the perfect business idea? The best way is through the correct positioning in a niche. This is where customer feedback is most helpful. Some success stories. Positioning for entrepreneurs and employees The topic of positioning has long since not only affected the self-employed, but also employees in companies and, of course, their bosses. The following questions will be answered: How can...
Employees are excellent problem solvers. Put an obstacle in their way and they'll find a way around it. But this can become a problem for the IT security of companies in the long term. Employees with initiative are good, right? If your employees show initiative and work with IT systems that do not work for them, then...
In the 1960s, other personality theorists began to develop the so-called Big Five: the five-factor model of personality. These are personality traits that remain relatively stable throughout life. Intraversion and extraversion as stable personality traits Extroversion and its opposite, introversion, belong to these personality traits. (The others are openness to experience, conscientiousness, neuroticism, and social...
Companies do a lot to attract customers to a sales pitch. What is often overlooked: The customer journey is at least as important. Make a Good Impression The end of the sales pitch, the deal with the customer and the impression you make is often even more important than winning new customers. Because depending on...
Cross-company supply chain management generates new markets and market opportunities along the supply chain, especially for logistics service providers and suppliers. How do new opportunities arise? These new market opportunities result from the constant reduction in the level of service provided by companies, including in the course of outsourcing. The redesign of entire supply chains, service networks and value creation networks creates new procurement and sales markets. Numerous…
Health is an increasingly important industry, so here we go into the healthcare in its various facets. The various study options In the following you will find information about the study options and content, career prospects after graduation and finally a suitable link tip with a university and study program database. In the field of professions and courses that…
How to sell successfully on Amazon has also been studied by science. An overview. The risks are Amazon's own In this article I will explain the success factors in eCommerce based on the models of the eBusiness experts Wirtz and Heinemann. I tried the current success and differentiation factor models according to Wirtz and Heinemann directly with the Amazon...
Celebrities also live from the closeness factor, without wanting to get too close or too close to their admirers. However, press reports, TV shows, the Internet and more ensure that we know all about them. With the celebrity in the living room We feel close to the celebrity. They place media in our living room almost every day. Sports and show stars let the…
There are world-famous university dropouts such as Bill Gates, Mark Zuckerberg, Michael Dell and René Obermann who show that success does not necessarily require a university degree. Tips on how to find a job without. Too many jumps and deviations in the CV usually do harm The above examples are all well-known, successful and CEOs of global companies, CEOs, visionaries...
“Utility-oriented texts” – sounds pretty technical. It is - but only at first glance. This article, itself a representative of its type of text, shows briefly and precisely: What are utility-oriented texts and what are they not? And how do you write them in terms of research, introduction, structure, text elements and style? Precise, concrete, understandable: value-oriented texts Value-oriented texts? sounds...
The most exciting business ideas often arise around well-known films – such as in Wellington, New Zealand in the sign of Lord of the Rings. Lord of the Rings was filmed here While copyrights and the financing of authors are being hotly debated in Germany, the writer and historian Jane Tolerton took on her own financing in Wellington, New Zealand.
If anyone in Detroit had heard of Tesla Motors at the time, the reaction would likely have been hysterical laughter. The old maxim applies here: Everyone says it doesn't work. Then someone came and did it. Industry newcomer on course for success The entire automotive competence of the company consisted in the fact that the few employees were real car fans and that…
Applications and curriculum vitae show applicants with all their professional / technical knowledge and experience, but also with their personal characteristics. Can and may a ghostwriter write applications? Why is a real résumé so important? The application and the résumé not only show technical characteristics, but are also one Spiegel the personality. Therefore, according to the…
There are many courses off the beaten track - for example in the event industry. Reason enough to go into theCourses in the field of event management. Event management While academic training in this area was smiled at a while ago and in-company training was seen as the better preparation for working life, this attitude is changing...
The digital transformation is changing a lot, including our perspective on work and CVs. So far, steady advancement in a biography has been considered the norm - but this understanding of careers will and must change. 4 tips for a new perspective. The classic curriculum vitae has had its day Today's careers are no longer as straightforward as they were twenty years ago. Career paths will…
“Augmented Worlds” have finally made the breakthrough. For example, the monster game Pokémon Go had more active users than Facebook, Twitter and Instagram. VR glasses are also trendy. But what are the reasons that make an argued, i.e. digitally augmented, reality so fascinating? Why people like augmented reality Augmented reality (AR) is an artificially enhanced…
In the middle of the Corona crisis, investor Jan Bolland opened an ambitious hotel project in Bingen with the Papa Rhein and has already won prizes for it. An interview about pioneering spirit, courage and cohesion. Jan Bolland comes from a family of hoteliers and is the fourth generation to continue the tradition that has existed since 1907. After graduating from high school, he first completed an apprenticeship...
There is no doubt that the sea has a particularly decelerating effect. We present hotels where you can relax straight away. 1. A-ROSA Lübeck-Travemünde: Luxury relaxation right on the beach The A-ROSA Lübeck-Travemünde offers comparatively inexpensive 60-star comfort for business events and leisure, right on the Ostee, just 5 km from Hamburg. An overview. Meetings and rooms with…
Home office and flexible working are at the top of the wish list of many younger employees and are therefore an increasingly important employer branding tool. In order for it to work in practice, clear rules are needed. 6 tips. 6 tips for working from home It is well known how modern work works in theory: flexible and tailored to the needs of employees...
Secure income, good pay and lavish pensions: In uncertain times, the civil service attracts many people. How to get started? Dream job civil servant: Why is finding a job so difficult? If you want to find a job that really suits you, you have to make your own personal decision, because there are also values involved. Many…
Many companies have a problem finding good employees and specialized professionals. We show 7 possible solutions. Why is the shortage of skilled workers discussed again and again? The shortage of skilled workers - a social and economic problem that has been discussed again and again for some time, sometimes more, sometimes less. This phenomenon, affecting both large companies and…
Career opportunities through further training, lifelong learning, necessary qualifications due to digitization: These are all buzzwords that we are currently encountering everywhere on the relevant portals. But how are the modern possibilities with eLearning and Co. structured and how do they work in practice? How does eLearning work in practice? Reasons to continue your education today...
At its core, a startup is a catalyst that transforms ideas into products. As customers interact with these products, they generate feedback and data. How does management work in the lean startup method? How does a startup work? As should be clear by now, by focusing on validated learning processes we can avoid much of the waste that…
Growth is the death sentence for many startups: because they often arise spontaneously, disruptively, chaotically, but also flexibly. But the drama begins when the company grows: How can companies grow and still remain agile and maintain efficient structures? Why do startups fail? According to Best of HR – Berufebilder.de®-Author Eric Ries, who founded the lean startup method with his bestseller of the same name...
Life planning, professional security and self-realization seem important, but more and more people have several jobs at the same time or in a row. The end of security leaves room for creativity. Goodbye safety thinking! A certain security in life, especially of a material nature, is one of the wishes and hopes of many people in our society. So far, it seemed to be mainly due to a solid,…
Armin Surma is head of human resources development at ETO MAGNETIC GmbH in Stockach and also lectures on human resources management at FHW/IMB Berlin. His area of responsibility is personnel development, potential analysis, assessments, training, and coaching. Surma, born in 1964, studied psychology with a focus on work and organizational psychology in Frankfurt and completed various further qualifications in the field of human resources management, training and coaching. Among other things, he was a freelance…
Digitization does not stop at German medium-sized companies and in recruiting. Multiple Oscar winner Kevin Spacey also sees future potential here. Hollywood star and German medium-sized company Hollywood star Kevin Spacey had a message for entrepreneurs in Munich: “Use the opportunities of digitization, take risks. Find out what's in the black box!" That the two-time Oscar winner...
Sustainability is booming and customers can value quality more than quantity. But the offer is overwhelming. What helps? A shopping assistant. Online shop of the future: Fast and cheap, but the service falls by the wayside? Our shopping behavior in particular is being significantly changed by the Internet: We want it to be quick and cheap. What often comes up...
Leading projects successfully is above all: management on the edge of chaos! Because things can change quickly. For such imponderables you need a good captain. Craft and attitude Unpredictability is one of the core characteristics of a project. It is in the nature of a project that goals change during the process, that members change teams, deadlines are overturned...
Hardly any other region is so closely associated with a fashionable lifestyle as the Côte d'Azur: celebrities and Hollywood stars come here in hand - and you can do the same for corresponding events. 1. Meetings and Events in Monte Carlo: Between Grand Prix and Rose Ball The Formula 1 Grand Prix of Monte…
In an interview, René Köles from GULP explains how applicants in the IT industry in particular highlight their strengths and why skills and practical experience are more important than the application channel when in doubt. René Köles is Recruiting Manager at GULP, 39 years old. At GULP, he looks after customers and candidates from the IT sector. Inquiries range from administration jobs to...
Exactly how introversion is defined depends on who you ask. The scientists Sigmund Freud, CG Jung and Hans Jürgen Eysenck, for example, each had very different opinions. The sex-obsessed Sigmund Freud For Sigmund Freud, in his grouchy way, introversion was pathological, a form of neurosis. He defined it as "the departure of the libido from the possibilities...
LinkedIn founder Reid Hoffmann talks about rapid company growth, and shortly afterwards Barack Obama talks about responsible corporate management. What is going wrong in our system - and what can we do about it? Barack Obama and LinkedIn Founder Reid Hoffmann on how the economy is changing Just minutes before Barack Obama spoke at Bits & Pretzels about responsible, sustainable entrepreneurship, but...
Many people would like to do something creative professionally – in the direction of design. This applies to both young professionals and older employees who are reorienting themselves professionally and finally want to make their dream come true. 6 tips! Is design really a “non-profit” profession? Be it fashion design, product design or another branch: These professions may sound...
Star fashion photographer Russel James has successfully demonstrated it: living and working without shoes. And there are more people who share this attitude. But how much creative freedom is allowed and possible in the job? Why do we wear shoes? Wearing shoes may seem natural to many people. We usually wear them to show off...
Conflicts are completely normal in our day-to-day work, and they can hardly be avoided, even with the greatest effort. Therefore, we should learn to deal with you properly. 10 steps to solve the problem. Solving conflicts in 10 steps If you want to see things positively, then conflicts are a sign of a lively culture of discussion and are often a reason for change. But:…
Learning a job and doing it for a lifetime - this is how the German standard continues to look. But that's like Barbie and Ken making hiring decisions. What is the result? Professional reorientation is a trending topic among the most-read articles Best of HR – Berufebilder.de® belongs to the subject of professional reorientation. Also on Google...
In many sectors, joint campaigns are carried out between manufacturers and retailers. Events are often organized in the catering and supplying industry, for example. Sales cooperation This is how a beverage manufacturer supports the catering trade when larger events are organized. A sales representative from the beverage manufacturer then often comes to the site to discuss the event with the restaurateur and to…
How do you motivate employees? By setting clear goals – actually quite simple. So why does it often go wrong? And what can you do about it? Employee motivation – what is important? The behavior of their superiors is crucial for the motivation of employees. How are they treated by their manager? How does the manager trust them...
LinkedIn founder Konstantin Guericke also knows that hiking is one of the most beautiful and easiest activities to slow down when you are stressed. We present the best hiking trails. 1. Hiking in the rain in the Upper Black Forest The Upper Black Forest is a region that is second to none and promises magical moments, especially in what is known as bad weather when the clouds hang low on the mountains. Before…
Craftsmen are among the promising professions because their skills are in demand. With your art, you not only create profane furniture, but also enable a stylish life. Crafts for a Stylish Life “It's a shame to only have dreams at night. During the day you should have a few opportunities.” This wistful quote from Stephen Alesch speaks volumes...
With many start-ups, the focus is on the great business idea: just get started and if there are customers, it will work out somehow. But growth also harbors many pitfalls. An overview. At the beginning there is a goal At the very beginning of a start-up there should be common goals and values. And these goals should be openly on the table,…
Resource-saving work is in trend. But this is not only interesting from an ecological point of view, it also affects our work productivity. Approaches to how sustainability from environmental protection can be transferred to the way we work. Just stepping out of the affluent society? Whether one has to go as far as Greta Taubert describes in her book "Apocalypse Now" remains to be seen: Taubert...
Most of the decisions startups face are far from clear. One of them concerns the product release. Another is the work organization of the employees. The product release dilemma A fundamental problem for companies is the product release or the right time for it: How often should a release occur? Once a week, daily, quarterly or...
Where can I find a job that suits my needs? How can I best apply for a new job? Questions like these concern young professionals as well as experienced specialists. We have 6 answers. 6 tips for job hunting Questions about career planning are asked by young professionals as well as IT specialists and engineers who…
Anyone who wants to promote innovations in start-ups should establish basic rules for the way autonomous start-up teams work. This is the only way to protect the parent organization from damage and enrich it with a successful innovation. Turning traditional models on their head The focus of the classic recommendations on internal innovations is the protection of the start-up from the parent organization. This model should be on…
Should there be a right to a home office? Parts of the Christian Democrats say yes. But cell phones and laptops are not enough. Employers should consider a number of factors before releasing their employees to “freedom”. Above all, it requires a well thought-out strategy. New technologies open up new possibilities Laptops, smartphones, fast internet – modern…
Our author Anita Arneitz has already reported on unusual organization hacks for business trips. And also HR style icon Robindro Ullah, publisher of the magazine HR-Life and former head of human resources at Deutsche Bahn, who travels a lot, gives tips in an interview on how to fashionably reduce luggage on business trips. 6 Must Haves You Didn't Think Of! 1. Outdoor jacket for business? For…
July 12 is always a ambivalent day for German taxpayers: Statistically, taxes and social security contributions are worked up until this date, and only then do the income flow into one's own pocket. It is all the more important to deal with an essential topic: an overview of your own finances. Why the conscious use of money is important...
Digitalization, globalization and, last but not least, artificial intelligence offer many opportunities, but also professional challenges. How do you specifically prepare for this? Resilience: If you want to be successful in the long term, you have to adapt to change. There is no doubt that the world of work is undergoing profound change: advancing digitalization as well as social and economic changes have created a new era of...
Bias prevents sales success. If discounts are given prematurely, this harms the company. But the fault does not lie solely with the seller. Everyone must take responsibility for this. What solutions are there? Knowing and defusing the fearful situation Salespeople do not always act in a target-oriented manner for their company. Sometimes, due to their personality structure, ingrained courses of action and intuitive thought patterns, they pursue one for them...
Richard Branson once said that his business ideas always came from personal frustration. Various studies also show the extent to which personality and experience affect start-up success. 2 examples of success. The best business ideas come from pubs According to Masterplan.com founder Daniel Schütt, the best ideas come from pubs. For example, the first idea for your first company...
There needs to be a clear debate about the sense and nonsense of hierarchies in each individual company. The goal should be a good balance between hierarchies and networks. Networks in knowledge management The term network is used particularly in knowledge management when it comes to the fast and smooth exchange of information. Networks are pragmatic and ask...
The scandal surrounding the data analysis company Cambridge Analytica drew wide circles at the time. But what exactly does a data scientist do and how do you become one? Data analysis can do a lot of good To be clear in advance: The scandalous revelations about Cambridge Analytica, in which its former Director of Research Christopher Wylie was significantly involved, unfortunately bring a...
With various strategies and organizational structures to optimize the work processes involved, companies are constantly developing and expanding their competitiveness. The right corporate culture, which is geared towards values and employees, helps here. Corporate culture - oriented to the needs of the employees Corporate culture and working atmosphere essentially depend on the basic attitude, which is based on the understanding of values...
Good. So rats are perfect consumers, great utility maximizers, and good candidates for a fur shopping queen extra show. And now the crucial question: Why? Why do animals know economic theory? We can rule out that E4 or the other rats read any of the textbooks quoted above, and even if they do - can you understand it? And…
Attracting and motivating employees through living corporate culture – details often matter, even in the toilet. The Importance of Employee Engagement for Company Success A company thrives not only through the brilliance of its ideas, but also through the radiant smiles of its employees. Employee engagement is an essential part of a successful company culture. Motivated employees are…
The only way to get rich quick is to write a book on how to get rich quick. If you look at the various offers on the market, whether in book form, as an electronic medium or as a seminar, you can only affirm this sentence. Because the desire for quick riches seduces some to spend, which…
Trust is important, especially when it comes to selling. Because people buy from people. And without trust, other people will not buy from you. The personality decides! What is the first thing you do when you are planning a new purchase, for example a new television? Then “google” the latest models first and then you will be literally amazed by the offer…
In addition to error reporting systems "operated" by people, all automatic error reporting systems are of course also part of a company's error culture. Anonymous Error Reporting System The most efficient is a system where errors can be entered anonymously and unassignably. For example, the error message for airlines is anonymous (see Chapter 6), only the route is announced, but not the date and...
The competition for talent is in full swing and it is particularly difficult to retain young, highly qualified specialists. Companies that want to keep employee turnover low should consider the following 8 tips. Why low turnover is better It doesn't matter which HR experts you ask, everyone can agree on one thing: today's employees,…
The former federal capital Bonn still has a lot to offer as a UN location and Beethoven city - especially for congresses and meetings: The UN climate conference also takes place here regularly. UN campus with a view of the Rhine The view from the promenade up the Rhine shows the classic Bonn panorama: on the left the Siebengebirge with the Petersberg, on the right the House of Representatives…