Family business as a model for success: innovation from a shared tradition

Who innovative ideas wants to achieve, can only do it together with others. The Reutte region in Tyrol shows impressively how this can be achieved.

Reutte in Tirol: An insider tip that has a lot to offer

The Ehrenberg castle ruins are located above the municipality of Reutte in Tyrol, just a few kilometers from the German-Austrian border away. An area that is also considered a bit of an insider tip in Austria. The nature park region has a lot to offer: for example the Plansee, with 2,87 km² the second largest lake in Tyrol. The picturesque Stuiben Falls and the Lech, the last wild river in the northern Alps, along whose banks the picturesque Lechweg leads for 125 km as a long-distance hiking trail from the source to the royal castle town of Füssen.

And the ruins of Ehrenberg Castle, which dates back to the 13th century and offers everything you would expect from a medieval castle: fortified walls, high towers and an impressive history. The historic fortress ensemble, which is a special crowd puller especially in the summer months, was transformed in November 2022 by the Lumagica into a magical place with luminous mythical creatures, forest animals, historical figures of light, fighting knights and even dragons and accompanied by spherical sounds - one in this shape unprecedented Projects. A good 300 light installations were set up, which are based on the legends surrounding Ehrenberg Castle. Around 50.000 visitors were targeted at the start per year.

This is how innovation is created: The story of a major event

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But how does such a large project actually come about? As early as 2019, Armin Walch, Managing Director of the Burgenwelt Ehrenberg association, had talks with Ulrich Kerber, an international networker from Reutte, about the development of the Burgenwelt Ehrenberg. Especially for the low-capacity winter months, when tourism companies are always too Employees had to be released, they looked for one Conceptto make the region attractive almost all year round. Kerber acted as a source of ideas and in 2020 also organized a first ascent by the later cooperation partner MK Illumination from Innsbruck. The tourism association of the Reutte nature park region was also brought on board as a marketer, so that the contract could be signed in April 2022.

But that's not all: In order for the Lumagica to be able to open at all on the ruins of Ehrenberg Castle, enormous efforts had to be made by the Ehrenberg Bauhütte. In order to be able to create the safest possible circular route through the castle, around 430 meters of metal railings and new stairs and stairs were installed ways installed and moved about 800 tons of collapse material by hand. Due to the partial digging of the filled-in rooms by about three to four meters, the ruins of Ehrenberg suddenly appear much larger and make the castle easier to experience in its functional context.

Perceive risks as opportunities: A success story from Tyrol

However, a ruin as an event location also provided for the executive Companys MK Illumination posed a special challenge. Drones were used to be able to calculate the light edges of the walls in the very sloping terrain correctly and only LEDs were used to save energy costs, so that the Lumagica gets by with 17.500 kWh in 80 days – although the region gets its electricity from hydroelectric and wind power anyway, all in the name of climate protection. In addition, the Innsbruckers carry the entrepreneurial Risks of the event, calculated over five years, which alone costs 1,5 million euros in material costs.

In general, MK Illumination is itself a success story with over 40 branches worldwide and 4.000 light installations per year. Because there is no board, no supervisory board or hedge fund behind the company, which has been growing rapidly for 20 years, but the brothers Thomas and Klaus Mark and his Ms. Marie. They founded MK Illumination in a garage in 1996 because Klaus, as a light decorator, was dissatisfied with the quality of American fairy lights. More than 25 years later, the company has been making light installations in China, Mexico, South Africa and the Czech Republic as far as New York and Canada. In 2017, MK Illumination has the Company American Christmas in the state of New York for almost 12 million US dollars and is aiming for global quality leadership.

Continuing the innovative tradition

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However, innovative projects also have a tradition in Reutte: not only is the municipality the headquarters of the Plansee Group, a world-renowned metal works: since 2011 it has also been the site of the Alpentherme Ehrenberg, which has a wonderful view of the surrounding mountains, a total usable area of ​​5960 square meters and a nationally known sauna landscape scores. It is an attraction for guests far into the Allgäu, no wonder, the largest sauna alone can hold 50 people and there are 75 loungers in the relaxation room.

There has also been significant investment in the outdoor area in Reutte, for example in the Highline 2014, which opened in 179, a suspension bridge that crosses the eponymous B114 at a height of 406 meters and is 179 meters long. This even got Reutte into the Guinness Book of Records. The latest coup in Reutte is of a culinary nature: head chef Thomas Ruepp from the four-star Hotel zum Mohren was awarded a toque for his innovative cuisine in the Gault-Millau restaurant guide. Once again, this is proof of how much family cohesion we have Success and Innovation conditionally, because Ruepp runs the hotel together with his brother.

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