More success stories?
Shop & Newsletter they offer you:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “Supply Chain Management: How you can survive in the 21st century with networked thinking” (2015), published by FAZ Verlag, reprinted with the kind permission of the publisher.
By Erwin Langeman (More) • Last updated on October 09.02.2024, XNUMX • First published on 04.03.2015/XNUMX/XNUMX • So far 4389 readers, 1129 social media shares Likes & Reviews (5 / 5) • Read & write comments
In many Industries joint campaigns between manufacturers and retailers are carried out. Events are often organized in the catering and supplying industry, for example.
A beverage manufacturer supports the catering industry, if larger
events are organised. A sales representative from the beverage manufacturer then often comes to the site to discuss the event with the restaurateur and to to plan.
This is also the case in this example: A restaurateur's summer festival is on
on the program. The innkeeper expects from Seller did-
strong support, calls for the common Projects also one
Involvement by the supplier, because after all, both can
benefit.
The seller, in turn, would like to customers with his
Helping out opportunities for the summer party and that too
minimal own Costs.
A profit maximizing one Behavior is not possible with classic cost accounting. It is also completely irrelevant whether the cost accounting
In the classic form, it cannot cover the costs
indicate the opportunities used.
Even worse, the classic cost calculation simulates exactness where management and the entrepreneur can not be found. On the contrary:
The classical cost calculation leads us astray, if we are - mistakenly - convinced that it can show us the relevant costs in management decisions!
The classic cost calculation can not specify future-oriented values; it is, on the one hand, past-oriented and, on the other hand, it can not identify alternative costs.
In our case, the alternative costs consist of possible subsistence costs or possible overstock costs.
It cannot be stressed enough that the news-vendor model
(newsboy model) represents an absolute quantum leap in the further development of assessment methods in supply chain management and therefore cannot be valued and classified highly enough.
With this model, the breakthrough has been achieved
Calculate the costs of unused opportunities and build on them
make optimal management decisions.
Is the cooperation between catering and suppliers a win-win situation or a zero-sum game for both? The host needs a large amount of his drink. One hectolitre costs the manufacturer 20 euros (valued at manufacturing costs). Usually will
the hectolitre with a net selling price of 60 euros to the landlord
sold.
For his part, he can set a net sales price (without Taxes)
of 120 euros at the summer festival. The seller and the landlord
expect sales of around 130 hectoliters.
“A milkmaid bill”, the salesman cheers inwardly, “me
only has to provide 30 hectoliters free of charge. That costs me
only 600 euros (manufacturing costs per hectolitre times the free hectare
liter).
However, the landlord has a monetary benefit of 1800 euros
(Net selling price per hectolitre multiplied by the free hectolitre). That is a
Win-win game for both of us. At the next major event with
I'll get that from the landlord fast back in." The seller is happy.
So should the innkeeper. Or?
At the beginning of the 19th century, the French economist Frederik Bastiat dedicated his life to clarifying economic myths in works such as the “parable of the broken window” or the “petition of the candle makers”.
He called his work "What you see and what you don't see." In it he devoted himself to the thought traps in the Welt of Economy and targeted numerous professional groups that only
were able to evaluate the visible; in many cases her thoughts were not thought through to the end.
Maybe we will have another one almost 200 years later
Do wrong thinking? Let's take a closer look!
The landlord actually saved 1800 Euros because he got 30 hectoliters provided free of charge by the manufacturer, which he would otherwise have had to pay for the full purchase price. But what about the manufacturer?
It has to bear not only its production costs of 20 Euro per hectolitre, but also the loss of the contribution margin (DB) of 40 Euro per hectolitre.
The lost DB is the manufacturer's normal selling price to the restaurateur minus the promotional price. Consequently sees the on account like this:
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Erwin Langmann is a risk management consultant with a focus on transport, logistics and supply chain management. Erwin Langmann began his career in 1982 with a well-known insurance broker. This was followed by the establishment and development of the transport division for the Gerling Group. In addition to the development of the division, he was mainly responsible for broker and customer support. Most recently, Langmann was the transport division manager for the Austrian branch of the ACE European Group, where he was primarily responsible for international business. He works as a business trainer in the fields of logistics and SCM and, together with management consultant Ernst Kurzmann, wrote the book “Supply Chain Management. How you survive with networked thinking in the 21st century ”written by FAZ-Verlag. All texts by Erwin Langemann.
Supply chain management - networked thinking Part 3: Costs of money & alternative costs in sales | ... - Exciting contributionj95WPDagLl
Supply chain management - networked thinking Part 3: Costs of money & alternative costs in sales: In many branches ... - Exciting contributiondjEdi5fTol
Supply chain management - networked thinking Part 3: Costs of money & alternative costs in sales ... - Exciting contributioneigG3DjzO7 #Professional # Education
Post a Comment