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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Personal branding is trendy, especially when it comes to job applications. But can it replace in resumes? Or to put it another way: Do marketing and image count more than certificates? And does this make recruiting inhuman? Resume or personal branding? Do certificates and certificates have more significance than the personality behind the facade? Are resumes just old-fashioned? And what role do...
We say speed and my tissue. Everyone knows strong brands. They often represent a whole genus. With personal branding, even an entrepreneur can become a brand. And thus a customer magnet. Become a strong brand thanks to personal branding It sounds like a casual statement, but there's more to it than that: "Maybe you're a brand to me!" A saying that…
Communication learn charisma & the power of rhetoric, public relations strategies without manipulation techniques, achieve visible goals.
Learn communication charisma & the power of rhetoric, use public relations strategies not manipulation, be visible get noticed & reach goals.
Companies around the world do it because it pays off: they create brands. They create something distinctive, a complex mix of messages and values. Using the Picture in Your Mind If you're reading this, you're about to lead an organization. This is a tremendous responsibility, and it requires us to...
How do you notice that the external presentation is lived corporate culture and not just staging? And how can companies use authenticity to score points with applicants? 5 tips. Employer branding: How companies best present themselves Nowadays, companies present themselves in a variety of channels in different media, whereby an insight into the business activities for applicants, customers or prospects…
When the applicant market changes, companies have to change too. With stagnation the problem will not be solved. Especially not if the lack of skilled workers is just put forward as a reason without encouraging action. Companies need to change their requirements This starts with the onboarding process alone. Does the company make an effort to ensure that the employee...
HR, Human Resource, is traditionally an administrative activity. But in the war for talent, new skills are required in human resources that strengthen the employer brand. Trust is an important keyword here. 30 questions that support recruiters. Criticism of traditional HR work Dear HR Manager, we need to talk. Lately, through lectures, e.g. at the Zukunft Personal…
It is becoming increasingly difficult to secure motivated specialists. Every applicant asks himself: "Why should I work for this company?" And how did the HR team answer the question? – In any case, an employer can no longer score with an “Er…”, a “Well…” or phrases like “We focus on people”.…
Digital processes are efficient, also in personnel management. But when concluding contracts, you quickly reach your limits. Electronic signatures can solve problems here. Employees and applicants benefit from this. This is how electronic signatures can make HR departments more efficient The digitization of processes is considered a productivity booster - and is therefore particularly popular in chronically overloaded HR management. As a technical…
Germany is on a treasure hunt. We're talking about the experts in IT and tech who, thanks to their coding skills, program and maintain websites, apps and computer programs, streaming services and applications for companies. Companies lack professionals everywhere who can implement visions and products. But what do recruiters actually say about this? New study…
In less than ten percent of German companies, the shortage of skilled workers is an issue, in more than 40 percent of companies this situation is noticeable in many areas, sometimes even massively. In order to be able to attract the attention of the desired applicants, new paths must be taken in recruiting, holistic employer branding seems to be the answer to the…
Many companies spend weeks looking for new employees before they find a suitable candidate for their open position. The high expenditure of time costs entrepreneurs a lot of money. A staffing agency can save you time and money - 5 tips on how to find the best one. What qualities does a personnel service provider have to fulfil? Four months - that's how long companies are looking for...
Employer branding is at the top of many HR agendas. Unfortunately, it is too often equated with personnel marketing or “recruiting communication”. However, a holistic employer branding concept includes and aims to do much more. Carefully plan brand development Just like in marketing, brand maintenance or branding is just one element of many more marketing activities, namely maintaining a brand,…
Whether you call it the point of sales or, more poetically, the place of truth: the success of a company is decided in sales. If sales falter, this does not necessarily have to be due to sales. Find out here which measures help in which cases. Good companies also sell in bad times Of course there are successful and less strong sellers...
The Dutch start-up TravelBird.com has grown significantly in just a few years. The rapid growth was mainly due to a sophisticated personnel marketing strategy that is rooted in the corporate culture. About the company TravelBird.com is an online travel agent with 9 travel deals every day - and thematic categories such as city trips, family vacations or day trips. Our recipe for success: We want to inspire our customers...
For companies that want to remain competitive in the future, employer branding also means meeting the increasing expectations of employees and management. That requires rethinking in management. How can that look like? The world of work is changing Our world of work today has changed enormously: New technologies and ongoing digitization require a high degree of mobility,…
Thomas Egenter is Head of Human Resources at Hansgrohe, a medium-sized company based in the Black Forest. In an interview, he talks about his experiences with home office regulations, the reaction to the shortage of skilled workers and employer branding in medium-sized companies. Thoma Egenter studied business administration at the Schwenningen vocational academy, specializing in industry, and wrote his diploma thesis in the field of human resources management. Since graduating in 1992, he has...
Home office and flexible working are at the top of the wish list of many younger employees and are therefore an increasingly important employer branding tool. In order for it to work in practice, clear rules are needed. 6 tips. 6 tips for working from home It is well known how modern work works in theory: flexible and tailored to the needs of employees...
The digital revolution is progressing rapidly, but there is a lack of good young people, especially in the IT industry. Companies should therefore also make targeted investments in employees aged 40+ - through HR management, targeted further training and agile corporate strategies. 10 tips on how to do this. Further training against a shortage of skilled workers? "Life never stops learning." Behind this quote by Michael Marie Jung (*1940), among other things...
Without videos, nothing works in personnel marketing and selection anymore. The 5 best tools for businesses to create quickly and inexpensively. Videos – Easy integration into HR work thanks to AI Videos have become an integral part of the modern world because they are a popular and effective medium for conveying information, emotions...
Keyword clusters are playing an increasingly important role in SEO for career sites and are therefore also relevant in recruiting: How are they structured and how do you use keyword clusters effectively in personnel marketing? Keyword clusters in SEO for career sites – create suitable content Keywords or keywords are the words that users use as search terms in search engines like Google…
A few years ago, employer branding was considered the latest trend from the USA. In Germany, however, the topic has long been more than just a modern catchphrase. What does it have to do with employer ratings? Branding for employee retention Freely translated into German, employer branding means something like employer branding. A branding insofar as a company as a whole as…
Companies that have no staff shortages? Even though you can only maintain your market position with excellent employees? And without a marketing budget? Goes: Through guidance followed by recommendations. The “little ones” make it ahead of the narrow regional market in terms of orders and possible employees. Exclusively specialists with high quality awareness. No free candidates on the job market. Hardly any budget for personnel marketing. And yet neither...
Even if there is no nationwide shortage of skilled workers, companies in some sectors are finding it particularly difficult to recruit suitable employees. What helps: Say goodbye to the bouncer mentality. Recruiting specialists: which method is successful? Especially in IT, but also in tourism, for example, many companies complain massively about not being able to find suitable employees. Many studies...
Frank Westmeier, currently working for a Düsseldorf real estate company, has had a varied career. In an interview, he reports how the colorful CV affects his leadership style, what that means for HR work and employer branding and how leadership will have to change in the future. Frank Westmeier was, among other things, hotel manager on a five-star plus cruise ship for…
Game of Thrones was one of the most popular TV series of all time – and this has been proven to be the case with many HR professionals as well. This can be learned from this for day-to-day recruiting work. Game of Thrones as a role model for recruiters? Even at staff events, which are often a bit stiff and boring, there is often one topic: The cult TV series “Game of…
Employer seals are booming. They are intended to show qualified specialists where an application is worthwhile and are therefore popular as part of the employer branding strategy. But the offer is confusing, not all seals keep what they promise. What are employer seals? As in other areas, there is a wide range of quality seals, awards and certifications on the employer market. They should job seekers…
There are sectors where there is actually something like a shortage of skilled workers. However, companies themselves contribute to this through a lack of willingness to provide training. how is it better When the hotel bosses complain I've often heard hotel bosses sing the praises about the lack of skilled workers: In the Elbe Sandstone Mountains in Saxony, for example, the boss of a hotel complained that here in the provinces...
A fat paycheck, a hefty annual bonus, recognition and power - all things that companies used to lure and retain managers with. Today it looks different 2 X 4 tips for managers. Money - the wrong measure? Again and again we report on Best of HR – Berufebilder.de® about performance incentives, salary levels and fringe benefits as a means...
Quite a few companies put a lot of effort into finding employees and, above all, keeping them. However, applicants should pay close attention when assessing employers. Changes in the labor market “Any employer who doesn’t keep up with the times is moving with the times.” This comment on a blog article from the personnel services industry spiegelt the current situation for…
The quality and motivation of employees has a direct impact on the company's success. A good HR consultancy can therefore tip the scales. Why are the right employees so important for the success of the company? Today's dynamic business environment presents companies with the challenge of attracting qualified and suitable employees and retaining them in the long term. Included…
People also cuddle in German companies. Don't you think so? Feelgood management is the name of the trend that, exceptionally, emerged in Germany. Just a bit of Google for German companies or is there more to it than that? From the trend to everyday business Another new trend in the world of work: feel-good management – a feel-good atmosphere in the workplace. In fact, the subject will...
Crowdsourcing is an important topic and therefore of great importance in human resources management. Quite a few companies have been able to improve their work processes by involving staff or customers because in this way they have minimized errors and increased the potential for innovation. How can this be achieved? Crowdsourcing in personnel management - positive and negative examples Crowdsourcing, and that is what is often...
Storytelling and candidate experience are buzzwords in current HR marketing. But what does it look like in practice from the employee's point of view when applicants embark on their very personal heroic journey at a company? A field report from the trainee application to management. Personnel marketing vs. reality My name is Sylvana Pollehn. I'm a manager at a large fast food chain, managing...
The onboarding of career changers is the perfect opportunity for companies to retain, retain and develop staff. How can it succeed? 1. Think in terms of tasks, not jobs Everyone yells “skills shortage” – often without dealing with process optimization, onboarding and a culture of appreciation. First of all, companies should ask themselves the question…
Today, due to the skills shortage, IT specialists can choose where they want to work. If they don't like their current job, they can easily find a new one. But what makes a company attractive in the long term? Companies that heed the following five tips can ensure a better working atmosphere in the company and keep their employees in the company through greater satisfaction. 5 tips for…
Cultural fit was the subject of a panel discussion at the some time ago Süddeutschen Newspaper. Studies also show how important the topic is. Where does human resources actually stand - and where will HR stand in the future? Reinhold Messner: Cultural fit in extreme situations I've been dealing with the topic of cultural fit for a number of years. So…
Company culture plays an important role in the battle for IT talent. The dictum is highly traded, especially in young companies. But what does that actually mean? And above all: How do IT companies find their own company culture? A decisive weapon in the fight for young IT talents Almost every company is looking for them. The…
Many companies complain about a shortage of skilled workers. Flexible working hours, trust-based working hours without controls, as they have already been introduced by companies from Microsoft to Coca Cola, should now make employers more interesting. But the topic of working from home has long been a big PR topic. Home office – PR against a shortage of skilled workers Working from home has numerous advantages: Home office enables employees to work flexibly…
Recruiting, the classic procurement of personnel, is an important topic - but one that very few applicants really have any idea about. You should know these 28 things. This is how recruitment works: 5 things that applicants need to know No company in the world can do without employees, so millions of recruiters, that’s the technical term for recruiters, are on…
And action: The world of work is changing and with it the human resources industry. While HR was traditionally an activity for managing work productivity, today it has to be so much more: a contact for employees, an ambassador for the employer brand and, last but not least, the driving force behind social change in the world of work. How can this succeed? HR and its social understanding On…
In today's working world, tasks are constantly being automated and processes optimized. More than ever, success is based on a qualified workforce. For this, however, all employees need access to relevant teaching materials and training courses. Skills shortage despite automation How big is the risk of losing your job, driven by automation and digitization? 47 percent of all employees in the financial services sector believe…
With the turbulence of the past few years, the banks' employer branding has also suffered. The banks now want to clean this up. An overview of career opportunities. Banks under pressure The situation is still not easy for the financial institutions. On the one hand, because the low interest rate phase is continuing and there is no end in sight. Recently...
When asked “What do you want to be when you grow up?”, ballerinas or princesses were very popular in childhood. Diversity can and must change that. IT companies are a male domain Although career aspirations change over the course of growing up, the trend in career choice towards typically female jobs remains the same. IT consultant or front-end developer stands by…
In times of the "War for Talents" it is essential to position yourself as an attractive employer and thus be one step ahead of other companies. What exactly needs to be done to draw the attention of suitable talent to your company? Why is employer branding important at all? In times of a shortage of skilled workers and the “War for Talents”,…
Many companies are increasingly relying on adjustments in their own company philosophy. The focus is always on a good image – both externally and internally. The employees in particular shape the entrepreneurial career. Every single one is asked. Employer branding: the power of positive external representation It is important for every company to have the best external representation...
Bonus systems are generally regarded as an effective method of rewarding employees fairly because they are performance-related. And they are considered the number one motivational tool. Recently, however, the criticism of performance bonuses has become louder and louder. How can companies enforce a fair salary. Bonus systems with care One of the main points of the critics: Bonuses would drive employees to perform instead of intrinsically...
How can companies differentiate themselves and attract talent? Applicants today have increasingly high expectations of potential employers. HR departments are therefore testing new strategies and technologies to meet these demands and differentiate themselves from the competition. Employer branding: First impressions matter How potential new employees experience your recruiting process says a lot about your...
Magazine: Current Articles Recruiting & Retaining Employees Talent and HR management, recruiting, employer branding and employee retention are crucial success factors for companies today. It's all about this. Employer branding, recruiting and human resources management are fundamental to the success of any business. With increasing competition in the job market, it becomes a crucial challenge for most businesses to…
Sudden staff departures often present companies with a major challenge. With the help of the right employer branding strategy, you can close this gap and become the employer of choice for the right applicants. Finding the right employees is crucial for competition The ability of a company to be able to provide itself with the necessary workers at any time is developing into an existential…
Many companies want to be top employers, with highly-qualified applicants just banging on their doors. And yet, for many, it is anything but easy. A LinkedIn director explains what the top companies are doing better. Employer branding instead of job advertisements It is well known that there is more to finding employees these days than placing a job advertisement. The job market is now heavily applicant-centric.…
After a two-year break, the international HR community will meet again in May at the renowned HR trade fair Zukunft Personal in Cologne. Zukunft Personal Europe opens its doors again in Cologne From 13th to 15th September 2022 it's that time again: Europe's largest expo event all about the world of work opens its doors to HR knowledge, best practices...
The specter of a shortage of skilled workers is haunting. Apparently there is a lack of technical specialists. Not true, say a number of headhunters and HR professionals, the problems are caused by the companies and employers themselves. Who is right? Is it the companies' fault? Martin Gaedt's book “The Myth of the Shortage of Skilled Workers” is one of the sources of heated debate. Because according to Gaedt, “from a nationwide…
The competition for the best specialists is fierce - especially in the IT industry. Job seekers must separate the wheat from the chaff when choosing an employer. On the other hand, there are the companies – their challenge: recruiting and retaining talented employees. While salary used to be the decisive criterion, today completely different values count.…
There is a lot of talk about employer branding and the candidate experience, but it is alarmingly often that the candidates are ignored. 3 books show how it can be done better and what HR managers really pay attention to. More than just quotes “Oh no,” you think to yourself when you hold it in your hands for the first time: “A collection of quotes.” Usually something like that is uninspiring.…
Agility, digitization, innovation - terms that drive the business and working world and which will also be discussed at the leading European HR trade fair Zukunft Personal Europe in Cologne from 11.-13. play an important role in September. Important for the working world of the future These are the important questions for the working world of the future: constant adaptation to new conditions, the emergence of new forms...
A trend reversal is evident in human resources: In addition to tools and apps, people are increasingly being discussed - this is shown by the 16th Recruiting Trends Study by CHRIS and Monster with keywords such as employee recommendations, transparency or candidate experience . What is the current state of affairs in German companies? An overview with best practice examples. MR…
The change in the labor market is in full swing. New professions seem to emerge every day and employers are constantly demanding new skills from their employees. An international study on this was recently presented at the World Economic Forum in Davos. Study shows: Lifelong learning is in demand Employees must therefore prepare themselves for dealing with continuous change and always new…
The hotel and catering industry can be a dream job: Exciting people, international guests and career opportunities all over the world. The Travel Charme Ostseehotel Kuehlungsborn shows what this looks like. About the Travel Charme Ostseehotel Kuehlungsborn “Work where others go on holiday” – this is the slogan used by the Travel Charme Ostseehotel Kuehlungsborn to attract qualified employees. What is that for the…
Celebrities as testimonials – what works well in advertising is now supposed to help in personnel marketing to get schoolchildren excited about vocational training. The AOK has just started its own campaign entitled “Aufsteiger”. An overview. The main thing is sexy “Something with the media” many people want to do nowadays, radio and TV presenters as well as fashion bloggers sound sexy. Vocational training to…
Women who make a career - that's somehow "in" since the discussion about the women's quota. Various companies thought so and are now specifically targeting women. But the how is revealing. Employer branding for women? However, the way in which companies compete for the favor of women shows one thing: the old clichés and the associated barriers...
The discussion about the shortage of skilled workers is still in full swing and it is still not clear: does it exist or not? Only one thing is clear to me: If personal marketing were more about recruiting than marketing, then this discussion would probably not even exist. Some can no longer pay Yesterday Thorsten zu Jacobsmühlen posted a pretty good,…
Among other things, Robindro Ullah was head of recruiting at Deutsche Bahn. Today, among other activities, he publishes a lifestyle magazine for the HR industry. A conversation about employer branding and dress code, the right charisma, fashionable gender differences - and 5 tips for the perfect business look. As a business mathematician, Robindro Ullah only took over human resources management in mid-2007...
Application strategy with a guarantee of success, convince thanks to cover letters and templates, sell with application folders and letters of motivation.
Secure status with strategy & rhetoric, achieve tactical power & goals, make the right decisions, learn manipulation techniques, communication & psychology.
New career opportunities with automation, use skills training potential, gain perspective thanks to AI & artificial intelligence.
The right strategy with guaranteed success, apply with templates, convince with motivation & cover letter, sell with a perfect resume.
Secure status by strategy & rhetoric, achieve tactically power & goals, make the right decisions, learn manipulation techniques, communication & psychology.
What will the future of work look like? Does the future belong to the free, flexible home office or are we steering into precarious mass employment and total surveillance, e.g. through company health management? The world of work will change decisively Digitization and the Internet will also change our world of work decisively - this is demonstrated, for example, every year at the re:publica, the annual event that is...
Friendships in the workplace are a difficult topic, which is not only inherent in various studies, but also in the frequency of interview requests that we receive for ZEIT or MAXI, for example. Dealing with the topic correctly is particularly important for prospective managers. The job as a complex social network A job is a complex…
A successful digital transformation is essential for future business success - the corporate world is largely in agreement on this. On the other hand, when it comes to the question of who should drive this change process, opinions differ. 6 steps to digitizing HR departments The “Benchmarking HR Digital” study by management consultancy Promerit shows that only 52 percent of HR managers are…
Digitization does not stop at German medium-sized companies and in recruiting. Multiple Oscar winner Kevin Spacey also sees future potential here. Hollywood star and German medium-sized company Hollywood star Kevin Spacey had a message for entrepreneurs in Munich: “Use the opportunities of digitization, take risks. Find out what's in the black box!" That the two-time Oscar winner...
Posting a job, applying and being hired is common recruiting practice. But there are also exciting, alternative recruitment methods: hiking, cooking and extreme sports. How does this work? Alternative recruiting - can that work? Some time ago, when I moderated a panel on team building in recruiting at Zukunft Personal, Europe’s largest trade fair, one question in particular always came up…
Employers and applicants often have different ideas. Applicants should be self-confident and authentic - but please not too much. But how should HR managers react if this is exactly the case? Brazen is cool: self-confidence or cheek? How self-confident should applicants be? And if every applicant who behaved like that was thrown out the door in an octagon -...
In sectors such as IT or social professions, companies complain about a shortage of skilled workers. But that is partly homemade, for example due to a bad image. What to do? Skilled workers don't grow on trees Discussions about the shortage of skilled workers are always surprisingly contradictory: While some claim that there is no shortage, others complain that they cannot find any suitable…
Whether an applicant is invited to an interview depends on the impression that the application leaves. The right formulation and appearance play an important role. Where are the trends in applications headed? Anonymous applications are always being discussed, ie applications will be submitted without name, photo, age and gender in the future.…
Knowing the right people is good for your career and is becoming increasingly important when applying for jobs. Because thanks to so-called employee recommendation programs, future colleagues are now looking for a job. It's worth it. No chance without vitamin B? Some time ago, when I wrote an article for DIE WELT on the subject of “job search via networking”,…
Finding the right job, the right company for your skills is not always easy. But why do high potentials in Germany find it so difficult? Job search – too many options? When I first met Thomas four years ago, I met a very bright but desperate young man in the early...
Large companies have been offering dual courses for a long time, and now more and more medium-sized and small companies are discovering the advantages for themselves. What should SMEs pay attention to if they want to employ dual students? Dual study programs as a recruiting and retention tool The demand for dual study programs is increasing – on the part of companies and among first-year students. In 2013 around…
What works for sneakers, drinks or cars can also be used at work. Emerging talent and leaders are more successful and in demand when they brand themselves. Sharpening the view of one's own competencies The first step is to develop a self-image or an awareness of the positive qualities that...
Fringe benefits are a common topic of discussion. Ultimately, is it nothing more than a few well-intentioned treats and favors that are supposed to keep employees happy, or is it an effective means of motivating and retaining employees - or even an adequate substitute for salary? There are many arguments for and against arguments against it. With Fringe Benefits...
Digitization is changing how we live and work not only today but also in the future. Digital tools, chat bots and artificial intelligence are only early harbingers of what is to come. But people should always be the focus. Digital changes for employees For many employees in companies, the…
Employer branding is becoming more and more important, so negative employee ratings are all the more annoying for companies, but applicants can look forward to the unexpected insights into the employer. 10 tips on how job seekers use rating portals in a targeted manner. Sense and nonsense of rating portals Sense and nonsense of rating portals are not only a highly controversial topic in many marketing departments, but also in human resources...
Regardless of whether you are a self-employed individual founder or a founding team. Most start with the illusion that their great product or solid service will somehow get around. An illusion: what nobody knows doesn't make anyone hot. Marketing is way too expensive, isn't it? Most founders associate glossy brochures, elaborate websites, psychologically based seduction with marketing. All a lot...
What well-qualified specialist would like to work at JWD? A problem that many companies in the province have because suitable applicants prefer to work and live in the hip big cities. What is the solution? When big corporations and hip big cities lure What can attract highly qualified applicants to small, medium-sized companies not far from the big cities? What must...
NewWork is all the rage, but what about new payment models? In fact, voluntary additional benefits from employers are booming, especially in the New Economy. But you have what it takes to be a real payment alternative. Fringe benefits in NewWork – part of the employer branding strategy Fringe benefits are gross wages and salaries in the form of non-cash benefits. Especially with young, hip start-ups are...
Dr. Christoph Kahlenberg is director of the Randstad Academy. In an interview, he reports why further training is becoming increasingly important in the labor market of the future. Kahlenberg studied political science, history and philosophy and received his doctorate in media studies. He began his professional career in sales at a large German insurance group. He joined Randstad in 1998 and was there for over ten years…
Magazine: Current Articles Inspiration Strategy Marketing Good, inspiring ideas, the right strategy and marketing are the key components for business success. It Matters: Why Inspiration, Strategy and Marketing Matter for Business Success In today's competitive business world, it takes more than a great product or service to thrive. Inspiration,…
The world of work is changing rapidly and with it the demands on companies. Long-term economic success depends crucially on the ability not only to keep up with new developments, but also to help shape them creatively. Diversity offers many opportunities here. Diversity or the new social dimension of work What opportunities does diversity offer for innovation, productivity and the attractiveness of companies?…
Hold meetings and promote your health with a beautiful spa and wellness in a pleasant environment: we show 5 hotels where this works particularly well. 1. Meetings & Corporate Health near Berlin: The Spreewald Therme combining meetings and health management for your employees is a new trend that more and more companies are picking up. A good…
For some time now we have been media partners on the subject of MICE at the degefest – Association of the Congress and Seminar Industry. This is now being presented live at an event. degefest eV with a large joint stand at the BOE INTERNATIONAL! The start of the new event year begins for degefest eV with an up-to-date overview of the industry and a top supporting programme. BOE INTERNATIONAL goes...
Recognizing bad employers when applying, dealing with the boss & colleagues, new beginnings - communication, teamwork & team spirit, integration as an employee.
Convincing people, concepts protocols memos eMails writing, writing business letters skillfully, content social media marketing.
As a recruiter, find and hire suitable employees for the right job, promote team spirit through the selection process, successfully achieve goals together.
Occupational health management is increasingly an issue for many companies. We visited locations with corresponding offers. 1. Promoting health on the Southern Wine Route: Between Kneipp, enjoyment and activity Surrounded by seemingly endless, gentle vineyards and forests, which turn picturesque gold-red during my visit in autumn and with their mild, almost Mediterranean climate, offers…
Those who not only challenge their employees, but also encourage and motivate them again and again, increase their productivity and reduce fluctuation. 5 tips. Employer branding & productivity: 5 tips for motivated employees Everywhere you look: people are stressed, overworked, anxious and unmotivated. Of course, this can also be due to your own lifestyle or personal experiences, but it...
Why do many companies tread water all the more stubbornly the faster the world turns? What skills do executives need to inspire people, keep them and create a corporate culture that is appropriate and sustainable? Changing corporate culture: faster = slower? A new year, familiar worries in many companies: How do I face...
Home office and digital, virtual working methods are on everyone's lips, but by no means possible and feasible for every organization. A question of corporate culture! A trend that is spreading Home office - a trend that is spreading. At first it was just big companies like Coca Cola or Microsoft, today more and more companies are advertising, which in the course of…
Read & interpret employment advertisements critically, recognize bad employers, handle lies & manipulation techniques in interviews.
Inspire & convince people self-confidently, self-branding public relations & marketing, rhetoric charisma & communication for more success in business.
New career opportunities with automation, use digital skills training potential, gain future perspectives with artificial intelligence.
Recognize bad employers when you apply, deal with your boss & colleagues, change & restart with communication teamwork & team spirit, integrate as employee.
Convince & achieve goals thanks to personal branding, win with networks reputation management communication, use the power of rhetoric for applications.
Read & understand job advertisements & offers correctly, ask critical questions in interviews, screen for grievances among employees when applying.
Find & hire suitable employees for the right job as a recruiter, promote cohesion through a selection process, achieve goals together & successfully with others.
Inspire with your application portfolio & get hired, learn recruiting knowledge, read job ads & online reviews the right way, do reality checks in the interview.
Making contacts in a relaxed atmosphere and getting to know colleagues from a completely different perspective brings much more than stuffy snack events where everyone tries to show their best side. Perhaps you can also meet Barack Obama – or at least almost. Networking: How do you meet Barack Obama? Everyone knows everyone around...
These 6 locations are not only suitable for company health management, but also for combined conferences and meetings, each offering a special therapy approach. 1. Lose weight in style at Castel Rundegg, Merano Castel Rundegg in Merano is the perfect location to stylishly combine health and deceleration with culture and good food. In Sissi's footsteps...
What will data science and increasing automation mean for HR and employees in the future? What role does the gig economy play for employers and are unusual additional benefits still a model for the future? The 5 most important HR trends of the future at a glance. The top 5 international HR trends Which HR trends and changes can companies and HR managers expect in the future? In the…
"Ways into the economy - chances and opportunities for career changers" is the title of the panel discussion that the ESCP Europe Business School is organizing in Berlin on June 24.06.2014th, XNUMX - among others with Simone Janson. What is it about? Not everyone pursues an entry into the economy with a degree. Whether from engineering or natural sciences, the interests of many…
Universum published its top employer rankings again this week, the corresponding awards were presented in Munich last week – and I watched the lucky winners live at the gala. Nothing new in the south To say one thing straight away: nothing really surprising happened. The car manufacturers had twice, with the economists and the…
Last week, Prof. Dr Tim Weitzel from the CHRIS project at the University of Bamberg presented the results of his current study “Recruiting Trends” at the Monster Press Breakfast in Frankfurt. It became clear: Mobile recruiting could herald the end of the classic letter of application. And not only that. Differences in the application form The study Recruiting Trends and Application Practice 2015 shows that…
A few weeks ago we got up Best of HR – Berufebilder.de® invited to submit proposals for the Social Media Marketing Innovator. Last week I was at the invitation of the organizer in Hamm for the award ceremony at the Social Media Personnel Marketing Conference (SMPC) - and I found out, among other things, why job advertisements in print are still relevant. Social…
Compliance & Press Code The offer from Best of HR – Berufebilder.de® is financed by its expertise in HR communication and online advertising in various forms, which are clearly marked in accordance with the press code. This enables high-quality work. We comply with the Press Code Deciding which products and services we sell in the…
Yesterday I received an invitation to submit a paper to the 9th workshop on labor market policy, which is being organized by the Halle Institute for Economic Research together with the Institute for Labor Market and Vocational Research. Under the motto "Lack of skilled workers - what is it?" the two institutions want to discuss the topic in October. Prevention instead of discussion The topic sounds exciting in itself...
Sometimes you accidentally stumble upon topics that make me shudder. Incidentally, one learns from a press release from the association Quality employer branding, Queb eV for short, how common it is apparently now at universities to haveCourses sponsored by companies. The word university marketing is taking on a whole new meaning. University marketing in the twilight University marketing…