The annual Students on Snow advertises with the slogan "Europe's highest job exchange". A few hundred students and representatives of Companys like Bayer or Siemens had come together to Fun to have – and explore job opportunities together. What's the result?

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Living social media

Only recently did I write about lived social media - and about Bjorn Troch, who as a social traveler had his travel route set by fans and followers for three years and also made a piece of his life public.

Today I would like to describe another aspect of the topic: The mixture of professional and private aspects in the Job Search. That already starts in Facebook when students interact with potential employers with their private accounts. As Europe's highest job exchange, “Students on Snow” goes one step further: it wants to HR and bring students together while skiing.

Looking for a job while skiing - is that possible?

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Bright sunshine, at least until noon at 2, 110 kilometers of slopes, 30 lifts and endless parties - the Nassfeld ski area in Tröpolach, Carinthia, offers great winter fun. However, the 350 students and representatives from six companies and economic regions came to Students on Snow not only for this:

For Europe's highest job market, as the title of the event, is about something else: students and potential employers want to get to know each other in an informal way. Can this work? At the invitation of the organizer SOS-Events, with whom we also cooperate in other areas, I was there and got a picture.

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First-time non-committal learning

The organizers of this year 's program were well informed about the fact that there were fewer students and companies than last year. Good 12 hours were the buses with the students to Carinthia, quite long for two days of skiing, the longest journey from Frankfurt, for North German students inaccessible. A closer location is to be found next year

Is going fast clear: It's not about the allocation of jobs directly. More about getting to know each other without obligation. Many students just want to have a party - and do it exuberantly and sometimes with alcohol until 6 a.m. First-year students in particular think that they are still a long way off from entering the job market: “I'm not interested in the job exchange at all, I'm only here for skiing,” someone tells me a little defiantly.

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But that's exactly what it is Risks: Of course, the companies take a close look at how someone presents themselves in this seemingly non-binding framework. A little like Facebook in Live. The only difference is that the students, one would think, have entered a professional environment with full awareness. The boundaries between Job and privacy blur here too.

The company representatives, who have built up their stands at the Cube-Hotel and at the top of the slopes at the Tressdorfer Alm, are also relaxed. But even if there are some talks besides the whole fun:

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Employer branding instead of employment contract

Nobody will drive home here with a signed employment contract. Rather, it is about tapping the professional opportunities. One speaks about internships, contact persons in the company or the application modalities.

But if you ask the company exactly, it's mainly about employer branding: When looking for a job, the top employees of tomorrow should remember that there was this cool company XY when skiing back then - and then there apply. What exactly the companies expect is what the second part of our article should be about.

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Trademark deficit as a marketing problem?

You could also say that companies on “Students on Snow” are less about concrete job offers, but more about employer branding. But what do you actually expect from “Europe's highest job exchange”? The less well-known companies hope to stand out more against the group competition than at large job fairs where they go under. That seems really necessary:

In fact, conversations with students show me that Siemens and Bayer are the focus of interest and that the little ones are often not even considered as employers Choice drawn because the graduates don't even know what they are doing. Skills shortage as Marketing-Problem? Because the little ones actually have unexpectedly interesting things to offer: The economic region of Heilbronn-Franken has the highest concentration of world market leaders in Europe - companies such as Würth, Audi, Lidl and Kaufland are located here.

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Which subjects are represented?

And the Walldorf-based SAPConsulting Ecenta only has 180 though Employees, but also offers international career opportunities with branches in Dallas, Singapore, Santiago de Chile and Melbourne. In addition, unlike many other companies, the focus here is not on certain subjects.

In fact, students from subjects such as economics, mechanical engineering or business engineering are in fact here - the advertisements at the universities have been specifically coordinated with the desired subjects of the financial companies.

The matching has to be right

A basic problem of job fairs is also evident here: the matching has to be right. And that's not so easy, because you have to go to the Conversation come. This is perhaps also difficult because one or the other student has very specific and perhaps too high expectations of the discussions with the company representatives.

If, on the other hand, you are not shy and can market yourself well, the advantage is clear. It is precisely this: It was true that the students were able to send their CVs to companies beforehand, but they did not know how to approach the employers in detail.

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The mixing of private and professional makes many unsafe

But the companies make the unfamiliar frame uncertain: A Personalerin told me she would not just talk to the young people when celebrating. And that in the summer, at the Students of Sports, thanks to the numerous group activities, such as canyoning or climbing, worked better with noncommittal getting to know each other.

Perhaps a problem with the format: skiing is not a team activity, but the group is more spread out. Even if the organizers offered numerous group activities such as Zipfelbob races, snow volleyball, ski fox or kicker line - most of them just wanted to go on the slopes. However, it was very popular Uni-Cup in which the fastest of all participants a Ms. was.

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When the student talks with the staff loosely over ski slopes

But once the matching hurdle has been taken, the event offers numerous advantages, because the event is ideal for Teambuilding and to deepen existing contacts:

Bayer had 25 students from the student association Enactus Munich as recognition invited to the ski weekend for outstanding achievements. And to overcome the initial difficulties, Siemens finally invited ten students to lunch. You just have to create opportunities for conversation.

And when you then see a student casually chatting with the human resources manager of a large corporation about snow conditions and snowboards, then the benefit of such a format becomes apparent. Because then don't speak Candidate and employer with each other, but two Peoplewho are passionate about something together. Even if that isn't always the case, shouldn't that ideally be exactly what a collaboration should be about?

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