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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Magazine, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
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By Marco Ebeling (More) • Last updated on October 25.06.2023, XNUMX • First published on 15.08.2016/XNUMX/XNUMX • So far 7147 readers, 1166 social media shares Likes & Reviews (5 / 5) • Read & write comments
Nowadays jobs are only conditional for sure, because the number of fixed-term employment contracts is constantly increasing, project-based work is increasing and both employees and employers want less and less long-term commitments.
This flexible Working world may be quite pleasant and even liberating, especially in the first few years of work, because after all, employees can develop freely and work very dynamically - especially in later years, however, this can become a problem Problem develop.
Especially when one Family When starting a business or contemplating a large project like building your own home, this uncertainty becomes apparent fast to a noticeable burden. For this reason should Young Professionals take precautions at an early stage, deal with the risks of your current working life and, if necessary, ensure that your career is also secured in the future.
Since classic job security such as the permanent contract today and in Future are largely lacking, young professionals have to consolidate their careers in other ways. Therefore, one's own reputation and the Construction of personal branding, a personal brand.
However, it should not be neglected that this structure takes a lot of time and Commitment requirement. On the one hand, the construction runs to a large extent over the Onlinemedia, but on the other hand the concrete services in Job convince or even better be outstanding. The most important basics of personal branding are:
A look at these points already shows that the construction of a personal brand is a lot of effort and should not be underestimated from the outset. It should be remembered that the diversity of these activities can sometimes be overwhelming, which often leads to the fact that only one or two of the above-mentioned basics are actually followed, but the rest are neglected.
In fact, however, it is crucial for branding to pursue all of these points whenever possible in order to use a holistic approach. Therefore, it is useful, yourself and the Measures to be scrutinized again and again and improved if necessary. The opinions of friends or mentors can also be helpful. Nevertheless: The complete focus on personal branding is not necessarily recommended, because a healthy one can compensate for this Balance between work and leisure is not missing.
When it comes to branding in the online area, it is above all the Communication meant. To do this, it is first necessary to find out the right social networks on which potential employers could be represented, but also industry-related specialists and other relevant experts can be interesting contacts. Here, too, quality over quantity applies - that is, only those networks should really be selected that are used permanently.
As is so often the case, it usually makes more sense here to promote communication in a targeted manner, instead of setting it up too broadly and then not being able to keep up. The next point involves the Idea an additional medium, such as your own blog. You can post your own relevant content there, which increases your reach and attracts interested users. Alternatives can also be podcasts or YouTube videos - which variant is ultimately chosen depends on personal preferences. Very important: Anyone who decides to use these additional channels should really stand behind what they publish there, but at the same time make a difference Privacy true.
The offline area is no less important, i.e. the actual work, the presentable one Performance and the know-how. It is particularly relevant for young professionals, as online branding underlines these points and potential employers are ultimately only convinced by facts and actions. In order to prove these achievements, the right opportunities should be seized, e.g. difficult or challenging projects should be tackled.
So young professionals can feel in their Companys stand out and collect plus points on the executive floor. But beware, the voluntary takeover of such projects also includes a Risks – because if the challenge is too great, failure is also possible and that would be the case clear visible. However, the chance for something positive usually outweighs this Feedback and anyone who wants to climb the career ladder has to show a certain willingness to take risks anyway.
In addition to establishing your own Brand on the market, which secures the professional future, another point should also be considered from a financial point of view: retirement provision. The fact is that the classic statutory old-age provision is unlikely to be sufficient later on to meet the current standard of living for most people People cover up. Pensions have been falling steadily for several years, which is primarily due to the so-called pension adjustment formula is determined. With their help, it is calculated once a year how the pension amount should change - the effects can then be felt on the 1st of each year. Accordingly, alternatives must be found in order to Money save for retirement, invest cleverly and create a financial cushion. This works using various measures:
The way food is Choice the right city has a great for young professionals Significance
Whether cheap rents, existing internships or secure jobs, which will also be a factor in the future Income promise: These and other factors play an important role, especially for young professionals when it comes to decision a long-term place of residence where work can also be found at the same time.
An Study of the Adzuna job search engine has determined which German cities currently have the best conditions for beginners and which points are decisive. The regional distribution of 14.000 listed job offers for graduates from the July 2016 was analyzed. At the same time, the average rental price level of cities that currently provide the most exciting job opportunities for job starters has also been considered. The three very different cities Munich, Berlin and Nuremberg have been most impressed.
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Marco Ebeling is an online editor with a focus on careers and HR topics. All texts by Marco Ebeling.
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