{Replica} skills shortage vs. Employer branding: lies have short legs!

The discussion about the shortage of skilled workers is still in full swing and still is not clear: Does it exist or not? Only one thing is clear to me: if personalMarketing more recruiting than marketing, then this discussion would probably not even exist.

Some can not pay anymore

Yesterday Thorsten zu Jacobsmühlen did a pretty good, detailed job on Blogaboutjob Article posted on the subject of skills shortages. Good, above all, because he tries to look at the topic in a differentiated way and also to take the employer side into account. I think it's good, even if I'm his Opinions do not share - unfortunately Thorsten has not yet released my corresponding comment with a few links.

Thorsten also makes it clear that for many Companys there is no higher fee in it and that one would rather search for months, because one cannot afford such an expensive one:

Even if some companies have to pay more than they want because of the attractiveness of the location or employer, the salary that some people dream of just because the company has been looking for 6 months is often not the result. Many of the companies simply can no longer pay. You've long since reached the end of the road. I've experienced a few poker rounds myself, where Boy, highly qualified engineers sat at the negotiating table and were amazed that the potential employer eventually said they had to give up and would rather keep looking.

Companies must be selfish - but ..

The books on the subject (advertising)

From an entrepreneurial point of view as a self-employed person, I can completely understand that: a company is not a welfare organization, it is its own Employees does good with permanent employment contracts and social security, but must first and foremost think about his own advancement. That's right. If the company is intelligent, it also thinks of its employees, treats them well and, in turn, benefits from theirs as well Innovation and Motivation

Less intelligent companies treat their employees badly, like idiots and underage children - and then they are surprised that they do not work as expected. And that often starts before the hiring!

Bad Employer Branding

Because today companies are not just looking for staff, they want to present themselves as an employer brand in order to attract the best Candidates to attract Marketing, then, is often completely inefficient and meaningless (as the current example of Telekom shows), and that means one thing above all: you make yourself prettier than you are.

For marketers (for the PRIndustry this also applies, by the way) this beautification is part of everyday business and it is no longer noticeable, in fact some people simply advise not to believe anything anymore. that will fast cynical and then you get completely irritated when people then do what it is Objective the marketingSALE was: They believe you.

How stupid are they?

Discounts for your success (advertising)!

That's exactly where it is Problem: Potential employees take the human resources marketing hype literally. Just because companies subscribe to Twitter or Facebook Presenting themselves as super hip, they are in reality just as conservative. Yes, how stupid are potentials Candidate actually that they believe it is different?

And that's how it is with the shortage of skilled workers: in marketing jargon, shortage apparently means nothing other than "We have Anxiety, that we do not find the best applicants”. Crowds of idealistic high school graduates and students, on the other hand, believe that with their degree they will get a secure, well-paid job - and afterwards look irritated in the dust.

How it echoes into the forest ...

Do you really have to be surprised if the frustration is then discharged in various forums, on newspaper pages or blogs like this one. But there is also frustration on the part of the company: personnel marketing does not mean simply talking applicants into a product and then saying goodbye to them ways to let it go (just as many companies apparently still imagine the sale.

No, much more you have to live with the people in the future, if they also become employees. And how is that supposed to work with applicants and employees who have completely wrong ideas about their potential job and are disappointed because their expectations were not met? And who then do their job unmotivated and dissatisfied and thus definitely not perform well?

Honesty is the best

Wouldn't it be better from the start to show people a more realistic, because more honest, picture? One with which they then know what to expect in the company? So we're in Future such discussions can simply save?

Or is it true that companies prefer to fool potential employees and, conversely, expect the same from their applicants, as I once wrote here in a heavily discussed post?

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99€Buy

Advice on success, goal achievement or marketing

You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00€ / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99€Buy

Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de

79,99€Buy