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Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with a unique book concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights: The AOK supported us financially and made the video material available. Image rights at AOK.

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Simone Janson is publisherConsultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.

{Event} AOK starts employer branding campaign Newcomers: Celebrities as testimonials?

Celebrities as testimonials - what works well in advertising should now help in personnel marketing to get students excited about vocational training. The AOK has just started its own campaign entitled “Newcomers”. An overview.

Headache sexy

Nowadays a lot of people want to do “What with the media”, radio and TV presenters and fashion bloggers sound sexy. Vocational training as an office clerk is a little bit conservative. So the AOK turned the game around: With the AOK-climber campaign, it wants to show what a good, stable basis dual vocational training offers, in order to later still have the dream job to be able to seize. In the original, this is what it sounds like Objective like this:

"With the nationwide AOK-Aufsteiger campaign, AOK supports you in going your own way and using your training as a starting point for a successful professional life. Just like Janina and Timo. Important in this phase: a partner who supports you in stressful times in order to be able to cope with all mental and health challenges. Like the AOK. "

Prominent testimonials

As testimonials, the AOK radio and TV host Timo Killer (26) and fashion blogger Janina Pfau (27) took part in the boat.

Fashion Blogger Janina Pfau

Janina Pfau has been running her own fashion blog LOVEundURBAN since 2014. Even as a teenager, she was interested in fashion and therefore made after school an apprenticeship as a retail clerk in the textile sector in Göttingen. Afterwards she decided to join her studies, moved to Hamburg and completed her Bachelor of Arts in Media and Information Sciences in the spring of 2015.


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Moderator Timo Keller

Timo Keller also made his way into the media industry at an early stage: at the age of ten, he applied to the radio. After school, he began training as a media designer. He gained additional experience in the media sector in the BRAVO editorial team, until he finally realized his dream of working on the radio. After several internships at Bavarian Radio, Antenne Bayern and Energy 93,3, he is currently hosting the 14 Drive Time broadcast every day -18 watch at gong.fm Regensburg. He is also regularly heard at YOU FM from Hessischer Rundfunk. In November 2013, Timo Killer has dared to step into the television and has been moderating the two ZIPP! and LOOP! on RTL.


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What does vocational training bring?

Janina Pfau and Timo Keller tell about their decision for a vocational training, about the advantages and disadvantages of an education in videos, which were discontinued at Youtube and, of course, also report what they have been training for today's professional activity.

A noteworthy feature of this campaign is that, as usual in many personnel marketing campaigns, employees of the AOK are not the focus, but hip media personalities, who are likely to be known to the target group and thus reach them directly.

The goal of the campaign

It is also noteworthy that the AOK is focusing on the topic of mosaic careers with this campaign: The motto is: “The perfect start. Your training. ”No longer the goal of a career with one Company is the focus here, but the important aspect of lifelong learning, according to the motto: First, lay a good foundation, then later you can do everything you want.

On the AOK campaign page, readers can learn a lot about Janina Pfau and Timo Keller - the fact that there is only a small reference on the left side of the page to the careers page and thus to the training opportunities offered by AOK, could be one or the other personnel marketing -Professional irritate a little. In fact, according to the AOK, it is not the aim of the promotion campaign to advertise its own training offer. Rather, the AOK wants to give young people advice on choosing the right apprenticeship and finding the right apprenticeship in a modern way. Commendable.

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17 responses to "{date} AOK starts employer branding campaign climbers: celebrities as testimonials?"

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