In Industry such as IT or social professions complain Company about skills shortage. But it is partly homemade, for example due to a bad image. What to do?

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Specialists do not grow on trees

The discussions on the subject of skills shortages are always surprisingly contradictory: While some claim that there is no shortage at all, others complain that they cannot find suitable employees - and are happy to start “hip” personnel marketing campaigns, which are thrown away in a hectic and desperate manner To attract specialists in particular.

In reality, companies that complain about a shortage of skilled workers are often even to blame for their own dilemma. And they could even solve it themselves. I remember an event where I attended speakers such as HR scientist Jutta Rump or Gerd Zirka from the Institute for Employment Research on the podium of a meeting by Young IT Professionals (YITP) in Heidelberg.

The solution to the skills shortage problem: Get active yourself

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Opinions differed as to how companies can attract and retain skilled workers, but at the end of the day a standing crystallized out: skilled workers are generally not readily available, how many companies want them to, they do not grow on trees ,

Rather, companies that lack well-qualified employees must become active themselves instead of waiting twiddling their thumbs for suitable applications. One possibility for this could be separate trainee programs. And by that I don't mean flipping over employer branding videos and other promotional gimmicks Candidate to somehow attract but training and further education measures, which are becoming more and more of an employer branding trend anyway.

Is education and training too complicated?

Because times Honestly, it's about making a virtue out of necessity: In many areas, the necessary specialist knowledge is so new anyway that there is no longer any standardized vocational training. The Solution: Simply train and further educate the employees themselves.

Strangely enough, one often hears the word “shortage of skilled workers” from companies that find it too complicated to train employees or who think they do not have the right structures for this.

Training with 50 employees

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Mediafix GmbH in Cologne is different ways: The company digitizes old film spools, video cassettes and slide photos. Since the digitization devices were specially developed for the start-up, new employees must be trained:

“We have a five day Vocational Training created, which concludes with an exam to become a media digitizer," explains Mediafix-Founder Hans Günter Herrmann. "Contents are, for example, material science, quality guidelines and the operation of the devices."

Sound training = better service

Twelve new employees are trained each year, and the trend is rising. Herrmann does not see the training as an additional effort:

"Since we operate in a niche, the necessary specialist knowledge is simply not available on the job market." But the training also helps Costs to lower. "We have created standardized processes and can therefore keep a very affordable offer," says Herrmann.

Binding standards are important

The IHK-certified CrowdFunding Manager (in) of IHK München in cooperation with the German Crowdsourcing Association is also committed to binding standards.

“We offer consultants and experts in companies a sound basis for holistic advice on crowdfunding and that Risks to assess realistically in campaigns,” explains Thomas Kölbl, Head of Seminars at the IHK Academy in Munich and Upper Bavaria Motivation for the course.

Set standards in the job market

He clarifies: “Over the course of eight seminar days, the participants develop their own theoretical foundations as well as their own Projects and complete a certificate test at the end. Our trainer Dr. Michael Gebert supports them with his practical experience, ”says Kölbl.

This shows that companies can easily create their own training and further education. If they work together with institutions that operate nationwide, such as the IHK, they can even set standards in the labor market.

TV presenter Tobias Schlegel as a paramedic

However, there is not only one qualification problem when it comes to the shortage of skilled workers. Some fires are simply unattractive because of poor pay for inhumane working hours. This results in a tangible image problem from which sectors such as helping and social professions or tourism suffer.

But that could be remedied with very simple means. This includes, for example, that in addition to better pay, the positive, meaningful aspects of the work would be emphasized more. TV host Tobias Schlegel caused a big surprise last week with his announcement that he would quit his job and want to work as a paramedic in the future. His motive: to do something socially relevant.

High satisfaction from social professions

Social professions, for example in nursing care, do not necessarily have the best image. Nevertheless, employees often draw great satisfaction from their activities. This also seems to have been Schlegel's motive for the change.

Hans Pauli from Inzell, Bavaria, changed from a leading position at Deutsche Telekom to a full-time position in the management of the location at the Bergwacht Bavaria, where he had been working as a volunteer for 26 years. There he is now responsible for the maintenance and maintenance of the digital radio stations of the authorities, which was put into operation at the G7 summit 2015.

Image and reality

Not an easy job, as he says, "you see a lot of bad things". While it always goes well in TV series like “Die Bergretter”, it is unfortunately not the case in reality. Spectacular helicopter and rappel actions would normally be much more prudent: "The lives and safety of pilots and helicopters take precedence," said Pauli.

Presumably these television series contribute a lot to the heroic image of social professions - while the bad image has different reasons: Often simply an adequate pay is missing, which is appropriate to the social relevance of these occupations.

Lobby work is required

According to, the average salary for social facilities is an average of 2414 Euro gross.

Where geriatric nurses are at the end of the scale with an average of 1715 euros per month, while Executives over 3000 euros to earn. A lot of lobbying and image work is needed here to remedy the situation.

Companies - blame for their own dilemma?

Tourism is also an industry that is badly affected by the lack of skilled workers due to its image. The successful employer like Markus Gutheinz, who has just been awarded the Instructor of the Year award in Austria, shows that there is another way.

His recipe: he pays the employees of his hotel "Jungbrunn" every overtime, provides housing, food and work clothes - and that too Further Training: In addition to the vocational school, the trainees learn specialist knowledge and soft skills in their own academy.

Fluctuation belongs to it

While many companies shy away from investing in employees because they Anxiety before they leave, Gutheinz is relaxed: “Turnover is part of tourism. We even motivate people to gain experience in other houses,” he says.

This is worthwhile: The hotel has long since established itself as an employer brand, the employees come from 14 nations to work in the remote Tannheimer Valley.

The “Jungbrunn” as a reference is worth a lot. And some come back years later. “The employees are the Spiegel of the company philosophy”, explains the hotelier, who has recognized one thing: Esteem for the employees is the best personnel marketing.

The discussion on the topic

As expected, it has to do that Article in the Welt already given a number of comments and reader reactions. They show how frustrated job seekers are. So it says: This is all just imagegedöhns. the labor market has been so diluted by Hartz4 that the now-promoted multilingual staff can be found under 12 € the hour. If garnix helps more is jmd from Poland, which work even for 10 € / h. There is no shortage of skilled workers! Appreciation is the best HR marketing? - Ha ha, good joke

We have enough good people in companies though Performance and effort are simply not rewarded. The more you show performance and commitment, the more they become People usually used and exploited.

We have enough Boy People who are looking for a job, if they are lucky, they get a temporary one Workplace for starvation wages.

These are the facts on the subject !! Appreciation? There are still enough companies that run entire departments with temporary workers thanks to the Hartz shame and these are all specialists. But as long as the state makes that possible, nothing will change. Everything is not entirely wrong, however, the worthy commentators have probably overlooked that the above example comes from Austria, where the employment law is still a lot more employee-friendly.

In addition, the article does not deny these facts at all: However, there are still small and medium-sized companies in particular that, despite the conditions you have described circumstances still complaining about a shortage of skilled workers. The article gives reasons for this and shows solutions, there are more solutions in the article The fairy tale of skills shortage - A question of perspective.

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