Steve Jobs and Steve Wozniak started Apple in a garage. Mark Zuckerberg programmed the first FacebookVersion in his dorm room. From the garage to the world's best.

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From the dropout to the billionaire

Digital Transformation is on everyone's lips. But many are still skeptical about new developments. An overview shows how Internet in the past years the Welt has already changed greatly. Clever entrepreneurs recognized its potential early on.

Mark Zuckerberg - Dropout, Facebook-Founders and the world's youngest billionaire. 10 years ago, together with friends, he developed what is now the world's largest social media platform in the said student residence. Originally created as an exchange medium for students, Facebook 1,3 billion users on a global level. There are 27 million in Germany alone.

The business is at the forefront of evolution

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Since 2007 there is on Facebook Official company profiles, so-called fan pages. Large and small companies try to get a direct line to the potential customers or Employees to use for yourself. own facultyebook-Shops are possible, placement of job advertisements and the use of Facebook as an alternative customer care channel.

According to calculations by service companies, an answered question reaches Facebook through customer care ten customers who have the same concern. This reduces the potential number of phone calls from customers - because their Ask have already been answered.

Time savings through Facebook

This results in time savings for the customer care department, their work becomes more efficient and ultimately saves the company expenditure. technicalebook is increasingly developing into a value-added link for companies.

uniebook is still the largest and most powerful social media channel. Businesses should integrate social media into their Strategy include and also the financial benefits not from the Eyes permit. Social Business controlling is clear on the rise.

The value of “virtual” companies

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The press response was enormous as a Facebook went public on May 18, 2012. It was the largest IPO of an internetCompany. While it didn't meet financial expectations, the social media platform's overall valuation reached $104 billion.

Almost 80 billion euros for a company that does not sell haptic products, but only exists on the social web. This makes it clear what value social media has as a sales, branding or even Recruiting-Channel is attached.

The value of HR social media channels

Also pure HR-Social media channels and platforms achieve impressive business valuations. LinkedIn – Worlds Largest Professional Online-Netzwerk – already dared to go public in 2011. The company was valued at three billion euros.

This is a value similar to that that classic companies such as Puma or Fielmann achieved at the time. Even earlier - in 2006 - the German LinkedIn competitor Xing was listed on the stock exchange. The market value was EUR 269 million. "Virtual is the new real".

Power and influence thanks to social media

It is remarkable that social media companies can keep up with the company valuations of established traditional companies in a very short time and in some cases even surpass them. Also in the list of the richest People the world is bustling with mostly young founders.

Mark Zuckerberg manages 32,3 with estimated assets of $ 16 billion. Jeff Bezos, founder and president of Amazon.com, just short of ranked 28,8 with an estimated 21 billion dollars.

Digital transformation is not a hype

Digitization has developed and changed in recent years with a dynamic that only a few could foresee. Above all, it is certain that digitization is not hype and has established itself - in the private sector and increasingly also in the corporate context.

A look at the Future is mostly speculative. The faster a market is, the more speculative that view is. What new platforms are coming, how long Facebook will still dominate the market, or whether Google will succeed in transferring its power to the social media segment remains questionable and irrelevant.

The digitization does not disappear again

It is crucial for companies that relevant platforms exist and that they have to change their processes accordingly. However, there are already clear tendencies in which direction the journey will go.

In the long term, social media will disappear as a prominent business topic. At first sight, this sounds provocative, but in reality it optimizes an optimistic view of the future establishment of social media in companies.

Social media will become a completely natural and fully integrated part of the business world. The significant growth figures in the corporate social media area support this view.

The digital transformation permeates all divisions

Almost all areas of the company are already in the process of digital transformation. The Marketing has already made progress with various online marketing channels such as SEO, SEM or affiliate.

Hard metrics and KPIs illustrate the value and value of online marketing for companies. HR is also increasingly pressing into the social media to employ employer branding or to gain new talent as an employee.

What was new yesterday may no longer exist tomorrow. What is laughed at as unimportant today can be “The Next Big Thing” the day after tomorrow.

what came what was left What do we only remember with a smile lost in thought? And who was afraid of new developments like Second Life?

Second Life - see and be seen

Anxiety before Second Life – in 2004 there were quite a few! The virtual world, in which people move as avatars, communicate with each other and also trade, was one of the first forms of social media. Users connect with each other Contact and even companies like Adidas, Mercedes Benz or Sony Music opened “branch offices”.

There was a direct encounter between companies and their target groups in a parallel world. A crucial difference to modern forms of the business social web is however this Communication. The personal dialogue between company representatives and (potential) customers did not yet exist.

Seeing and being seen was the only form of social encounter between private individuals and companies. Did you know that “Second Life” still exists? It does! It even has 36 million registered users worldwide.

The rise of Facebook and twitter

uniebook, Twitter, YouTube - social media platforms spring up from the ground between 2004 and 2007. The first YouTube video from 2005, “Me at the zoo”, has been viewed by 15 million users to date. In 2007 Facebook-Company pages.

Coca-Cola and Microsoft were among the first companies to recognize their opportunity as a host on the social web and set up a fanpage. The first virtual dialogues between brands and fans developed. Social media as a branding and image channel was discovered.

Corporate blogs as a push channel

The interest in private blogs - online diaries, as one had to explain at the time - was growing steadily. 2007, Daimler was one of the pioneers in the German-speaking market, which put their own company blog online.

Selected information in article form was shared with interested parties. The managers quickly realized that corporate blogs are more suitable for employer branding and recruiting.

DAX companies in social media

The target group was increasingly searching online for information about potential employers and was interested in the authentic opinions and experiences of current employees.

So it is not surprising that 2010 has already run a blog every second DAX-30 company. 43 percent of these are career blogs. Companies must learn to learn that authenticity is more important than apparent perfection.

The end of growth?

At the latest, 2011 was recognized that social media will not be a hype. This does not apply to private or professional use. The Cologne University of Applied Sciences is the first academic institution to offer 2011 an official and certified social media course.

There is currently no end in sight to the growth of social media in the corporate sector. Large companies in particular, but more and more medium-sized companies, see the potential of social media and want to use it for themselves.

Demand for more professional Consulting and analysis in the social media area in order to improve decisions in marketing, communication or personnel marketing and to get in contact with the target groups does not stop.


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